ShopLocal is the Retail division of PointRoll. It is a marketing and advertising service that builds, hosts and maintains catalogs and online weekly ads for retailers. Its partners include 29 of the 30 top U.S. retailers in the circular space, including Target

Target Corporation

Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...

, Lowes, CVS Pharmacy and Walgreens

Walgreens

Walgreen Co. , doing business as Walgreens , is the largest drugstore chain in the United States of America. As of August 31st, the company operates 8,210 locations across all 50 states, the District of Columbia and Puerto Rico. Founded in Chicago, Illinois in 1901, and has since expanded...

. ShopLocal SmartMedia

SmartMedia

SmartMedia is a flash memory card standard owned by Toshiba, with capacities ranging from 2 MB to 128 MB. SmartMedia memory cards are no longer manufactured.- History :...

 services can then take catalogs and weekly ads and serve them up to customers via interactive, localized banner advertising that can be run anywhere on the Internet.

Ownership

The company was founded as SalesHound.com, LLC in March 1999, and was renamed CrossMedia Services, Inc. on July 30, 2001.
In 2004, TKG Holdings, in a joint venture

Joint venture

A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...

 equally owned by Gannett Company

Gannett Company

Gannett Company, Inc. is a publicly-traded media holding company headquartered in Tysons Corner, Virginia, United States, near McLean. It is the largest U.S. newspaper publisher as measured by total daily circulation. Its assets include the national newspaper USA Today and the weekly USA Weekend...

, Knight Ridder

Knight Ridder

Knight Ridder was an American media company, specializing in newspaper and Internet publishing. Until it was bought by The McClatchy Company on June 27, 2006, it was the second-largest newspaper publisher in the United States, with 32 daily newspapers sold.- History :The corporate ancestors of...

 (now owned by The McClatchy Company

The McClatchy Company

The McClatchy Company is a publicly traded American publishing company based in Sacramento, California. It operates 30 daily newspapers in 15 states and has an average weekday circulation of 2.2 million and Sunday circulation of 2.8 million...

) and Tribune Company

Tribune Company

The Tribune Company is a large American multimedia corporation based in Chicago, Illinois. It is the nation's second-largest newspaper publisher, with ten daily newspapers and commuter tabloids including Chicago Tribune, Los Angeles Times, Hartford Courant, Orlando Sentinel, South Florida...

, acquired CrossMedia Services for US$75 million. The venture investors in Crossmedia Services were Trident Capital, Gabriel Venture Partners and River Cites Capital. In 2006, adjustments were made to ownership: Gannett Company (42.5%), Tribune Company (42.5%), The McClatchy Company (15%). On July 8, 2008 Gannett acquired both Tribune's 42.5 percent share for $22.3 million and McClatchy's 15 percent share for $7.9 million, making ShopLocal 100 percent owned by Gannett. Gannett plans to have ShopLocal work more closely with PointRoll.