ShopTV Canada is a Canadian English language

English language

English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 cable television

Cable television

Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 direct response television

Direct response television

Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company --- usually either by calling an 800 number or by visiting a web site. This is a form of direct response marketing....

 shopping service. It is currently owned by Torstar Media Group Television

Torstar Media Group Television

Torstar Media Group Television is a subsidy of Toronto Star Newspapers Ltd.., a division of Torstar Corporation.TMGTV operates ShopTV Canada, a 24-hour direct-response television business operating as well as TMGTV Productions, a direct-response production house, and DRTV Quarterly a Direct...

.

Programming

ShopTV Canada features direct response advertising in both short and long form with lengths ranging from 30 seconds to 28.5 minutes from a wide range of categories including automotive, beauty & personal care, entertainment, health & fitness, home improvement, real estate, and more.

History

ShopTV Canada was initially owned by Rogers Cable

Rogers Cable

Rogers Cable Inc., a subsidiary of Rogers Communications Inc., is Canada's largest cable television service provider with about 2.25 million television customers, and over 930,000 Internet subscribers, in Manitoba, Southern & Eastern Ontario, New Brunswick and Newfoundland and Labrador.The...

 under the name Direct To You. Torstar acquired the channel from Rogers in March 1997 and subsequently renamed the channel Toronto Star TV on October 17, 1997. Torstar would later rename the service again as ShopTV Canada on April 14, 2003, in an effort of expanding across Canada.
ShopTV Canada is classified as a teleshopping service by the Canadian Radio-television and Telecommunications Commission (CRTC) and, thus, is exempted from requiring a CRTC-issued licence to operate and most other CRTC requirements that pay TV and specialty channels are subject to.