Shop on TV was a home shopping television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 channel, broadcast in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and Ireland

Republic of Ireland

Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

 on the Sky platform.

Shop on TV claimed to appeal to regular viewers and purchasers from other shopping channels. However, unlike most other UK shopping channels, there were no live or interactive broadcasts shown on Shop on TV. All content on the channel was made up of pre-recorded infomercials that were between 15 to 30 minutes. The channel broadcast 24 hours a day, 7 days a week.

On 10 September 2009, Shop on TV was removed from the Freesat

Freesat

Freesat is a free-to-air digital satellite television joint venture between the BBC and ITV plc, serving the United Kingdom. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008...

 platform, where it had been on channel 807.

On 10 March 2011, it was announced that Shop on TV's Sky EPG slot on channel 659 had been sold to Pavers Shoes

Pavers Shoes

Pavers ltd, better known as Pavers Shoes is a family owned footwear business operating in the UK and Ireland. Pavers currently has 70 stores across UK and Ireland all fulfilled from their head office in York....

who would launch their own channel (PaversShoes.tv) on 6 April. Shop on TV would therefore close.