Show Dog-Universal Music is an American independent record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 specializing in country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 artists. It was formed from the merger of Show Dog Nashville and Universal South Records in 2009. Show Dog Nashville was founded in 2005 by singer Toby Keith

Toby Keith

Toby Keith Covel , best known as Toby Keith, is an American country music singer-songwriter, record producer and actor. Keith released his first four studio albums — 1993's Toby Keith, 1994's Boomtown, 1996's Blue Moon and 1997's Dream Walkin, plus a Greatest Hits package for various divisions of...

, originally as a joint venture with former DreamWorks Records

DreamWorks Records

DreamWorks Records was an American record label. Founded in 1996 by David Geffen, Steven Spielberg and Jeffrey Katzenberg as a subsidiary of DreamWorks SKG, the label operated until 2005 when it was shut down...

 executive Scott Borchetta, while Universal South was founded in 2001. The two labels merged in December 2009.
Universal South Records was started in 2001 under Universal Music Group

Universal Music Group

Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

 by record producer

Record producer

A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

s Tony Brown

Tony Brown (record producer)

Tony Brown is an American country music record producer.He was born in Greensboro, North Carolina.Brown played piano for Elvis Presley. He toured with the TCB Band for much of Presley's final two years and was a part of the 1976 "Jungle Room" recording sessions at Graceland...

 and Tim DuBois

Tim DuBois

Tim DuBois is a Nashville-based music executive. He attended Oklahoma State University and received a B.A. and M.A. in Accounting. He then entered into the music business and has taken part in multiple aspects of the industry including songwriting, record labels, management, and production...

.