Sierra Trading Post is an online and catalog retailer that sells seconds, overstocks and closeout

Closeout

A closeout or clearance is the final sale of an item or items to zero inventory. It may be a given model of item that is not selling well, or in the case of the final closure of a retailer because of a relocation, a fire , or especially because of a bankruptcy. In the latter case, it is usually...

s. The Cheyenne, Wyoming

Cheyenne, Wyoming

Cheyenne is the capital and most populous city of the U.S. state of Wyoming and the county seat of Laramie County. It is the principal city of the Cheyenne, Wyoming, Metropolitan Statistical Area which encompasses all of Laramie County. The population is 59,466 at the 2010 census. Cheyenne is the...

-based company offers products in categories like outdoor recreation and adventure gear, footwear, clothing and home decor and claims to offer everyday savings of 35-70% on their products. The company sells merchandise through four retail stores, nine mailed catalog titles and a company Website. Sierra Trading Post carries discounted products from approximately 1,000 name-brand manufacturers.

SierraTradingPost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006,2007,2010 and 2011.

Retail stores

Sierra Trading Post operates brick-and-mortar outlet stores in Cheyenne, Wyo., (where the company is headquartered and runs its warehouse

Warehouse

A warehouse is a commercial building for storage of goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial areas of cities and towns. They usually have loading docks to load and unload...

), Cody, Wyoming

Cody, Wyoming

Cody is a city in Park County, Wyoming, United States. It is named after William Frederick Cody, primarily known as Buffalo Bill, from William Cody's part in the creation of the original town. The population was 9,520 at the 2010 census...

, Meridian, Idaho

Meridian, Idaho

-History:The town was established in 1891 on the Onweiler farm north of the present site and was called Hunter. Two years later an I.O.O.F. lodge was organized and called itself Meridian because it was located on the Boise Meridian and the town was renamed...

. (near Boise), as well as in Reno, Nevada

Reno, Nevada

Reno is the county seat of Washoe County, Nevada, United States. The city has a population of about 220,500 and is the most populous Nevada city outside of the Las Vegas metropolitan area...

. The company was originally headquartered in Reno, Nevada

Reno, Nevada

Reno is the county seat of Washoe County, Nevada, United States. The city has a population of about 220,500 and is the most populous Nevada city outside of the Las Vegas metropolitan area...

.

In October 2010, Sierra Trading Post launched its mobile site and opened its beta website to public scrutiny by inviting comments from Facebook fans and reporting its findings and solutions on the Sierra Blogging Post. The next generation of its Web presence will go live in early 2011, but shoppers are invited to experience the new Sierra Trading Post site and leave feedback on Facebook.

Catalogs

The first Sierra Trading Post catalog had 16 pages of hand-drawn merchandise printed in two colors

Duotone

Duotone is a halftone reproduction of an image using the superimposition of one contrasting color halftone over another color halftone. This is most often used to bring out middle tones and highlights of an image...

. Today, the company mails nine catalog titles with hundreds of items in each catalog, represented in full-color digital photography

Digital photography

Digital photography is a form of photography that uses an array of light sensitive sensors to capture the image focused by the lens, as opposed to an exposure on light sensitive film...

. The company’s catalog line has expanded to include specialty titles, as well as the original "core" catalog. All catalogs are mailed several times per year.

• The "core" catalog, titled Sierra Trading Post, features the broadest range of products.

• The Sierra Woman catalog carries products for the working woman and stay-at-home mom. It includes active wear, casual office wear, children's clothing, home decor and footwear.

• The Sierra Traditions for Men and the Sierra Woman Traditions catalogs include higher-end suits, shoes and coats for men and women.

• The Sierra Shoes, Etc. catalog includes shoes, boots and sandals for casual and outdoor sporting needs.

• Sierra Outdoors has equipment, gear and apparel for outdoor activities such as hunting
  Hunting
  Hunting is the practice of pursuing any living thing, usually wildlife, for food, recreation, or trade. In present-day use, the term refers to lawful hunting, as distinguished from poaching, which is the killing, trapping or capture of the hunted species contrary to applicable law...
  
  , camping
  Camping
  Camping is an outdoor recreational activity. The participants leave urban areas, their home region, or civilization and enjoy nature while spending one or several nights outdoors, usually at a campsite. Camping may involve the use of a tent, caravan, motorhome, cabin, a primitive structure, or no...
  
   and fishing
  Fishing
  Fishing is the activity of trying to catch wild fish. Fish are normally caught in the wild. Techniques for catching fish include hand gathering, spearing, netting, angling and trapping....
  
  . Outdoor work wear and foot wear are also sold in the Outdoors catalog.

• Sierra Adventure Edge has outdoor gear and apparel including skiing
  Skiing
  Skiing is a recreational activity using skis as equipment for traveling over snow. Skis are used in conjunction with boots that connect to the ski with use of a binding....
  
  , biking, running
  Running
  Running is a means of terrestrial locomotion allowing humans and other animals to move rapidly on foot. It is simply defined in athletics terms as a gait in which at regular points during the running cycle both feet are off the ground...
  
   and adventure sports.

• Sierra Home and Gift offers apparel and home goods, including kitchenware.

• The Hot Deals catalog only has items priced at $99.95 or less and includes products from every category sold at Sierra Trading Post.

History

Sierra Trading Post was founded in Reno, Nevada in 1986 by Keith Richardson and his wife Bobbi. The original location had 500 square feet (46 m²) of office space. The current locations have over 500000 square feet (46,451.5 m²) of operating space. The business’ claims to hold to three guiding principles that are aimed at giving optimal customer service, maintaining low operating cost

Operating cost

Operating costs can be described as the expenses which are related to the operation of a business, or to the operation of a device, component, piece of equipment or facility.-Business operating costs:...

s to keep customer savings higher, and keeping the company's business ethics

Business ethics

Business ethics is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.Business...

 consistent with the owners' Christian faith. On January 12, 2009 Sierra Trading Post laid off approximately 130 employees at the retail and outlet store and fulfillment center in Cheyenne, a first in the company's 25-year history.