Sifo
Encyclopedia
SIFO is a Swedish
company
earlier known as Sifo Research International in the area of opinion
and social research
. The company was founded in 1954 as Svenska institutet för opinionsundersökningar ("the Swedish Institute for Opinion Surveys") and known by the public under the abbreviation SIFO which is one of the strongest brands in Sweden. It is now a subsidiary of TNS Global which is part of the WPP Group plc. SIFO-TNS has its headquarters in Stockholm
.
Sifo has since 1967 published its public opinion poll "Voter monitor" which analyses the party allegiances of Swedish voters. Sifo is also known for one of the largest media surveys in the world – ORVESTO Konsument where every year almost 50 thousand people (out of totally 9 million citizens) are interviewed about their media and consumption patterns.
Sifo Research International merged with TNS Gallup during 2009. According to TNS-SIFO's Swedish website the merger is part of a larger reorganisation within the Kantar Group (which in its turn is owned by WPP
). The companies Research International, the global brand will be TNS, but local brands such as Research International and SIFO will be used in various countries. In Sweden the brand SIFO is very strong and the official name of the company in Sweden will therefore be TNS-SIFO AB. TNS-SIFO is the largest market research company in Sweden.
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
earlier known as Sifo Research International in the area of opinion
Opinion poll
An opinion poll, sometimes simply referred to as a poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence...
and social research
Social research
Social research refers to research conducted by social scientists. Social research methods may be divided into two broad categories:* Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analysis of many cases to create valid and reliable...
. The company was founded in 1954 as Svenska institutet för opinionsundersökningar ("the Swedish Institute for Opinion Surveys") and known by the public under the abbreviation SIFO which is one of the strongest brands in Sweden. It is now a subsidiary of TNS Global which is part of the WPP Group plc. SIFO-TNS has its headquarters in Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
.
Sifo has since 1967 published its public opinion poll "Voter monitor" which analyses the party allegiances of Swedish voters. Sifo is also known for one of the largest media surveys in the world – ORVESTO Konsument where every year almost 50 thousand people (out of totally 9 million citizens) are interviewed about their media and consumption patterns.
Sifo Research International merged with TNS Gallup during 2009. According to TNS-SIFO's Swedish website the merger is part of a larger reorganisation within the Kantar Group (which in its turn is owned by WPP
WPP
WPP may refer to:* Windows software trace preprocessor* WPP plc, a London-based advertising holding company* Wandsworth Parks Police, a police service in London, England* Witness Protection Program, in USA...
). The companies Research International, the global brand will be TNS, but local brands such as Research International and SIFO will be used in various countries. In Sweden the brand SIFO is very strong and the official name of the company in Sweden will therefore be TNS-SIFO AB. TNS-SIFO is the largest market research company in Sweden.