Simon James is a former child actor and Australian businessman. He is the founder and CEO of SIMJEN, an Australian marketing company based in Brisbane

Brisbane

Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...

, Queensland

Queensland

Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...

.

Early life and acting career

James started his career in entertainment at 5 years old, appearing in over 100 television commercials for major brands such as Movieworld, Toyota, Sanitarium

Sanitarium

Sanitarium may refer to:*An alternate spelling of sanatorium, a medical facility for long-term illness or a summer resort.*Sanitarium, California, in Napa County*Battle Creek Sanitarium, made famous by John Harvey Kellogg...

, Suncorp, Hungry Jacks, Wet’n’Wild and Peters Ice Cream

Peters Ice Cream

Peters Ice Cream is an Australian ice cream brand developed by American expatriate Fred Peters in 1907, using his mother's recipe. The company was established in Redfern, Sydney as the Peters' American Delicacy Company...

. In 1993 James appeared in Movie of the Week, Mercy Mission.

James then began working in international television series including The New Adventures of Skippy

Skippy the Bush Kangaroo

Skippy the Bush Kangaroo is an Australian television series for children created by John McCallum, produced from 1966–1968, telling the adventures of a young boy and his intelligent pet kangaroo, in the Waratah National Park in Duffys Forest, near Sydney, New South Wales.Ninety-one 30-minute...

  (1990), The Wayne Manifesto

The Wayne Manifesto

The Wayne Manifesto is an Australian children's television series that aired on the ABC in 1996. Based on the children's books by David McRobbie, it is centred around the life 12-year-old Wayne Wilson, showing the world both as the way he would like it and the way it really is...

  (1996) and Mirror Mirror II  (1998).

SIMJEN

In 2009 James founded SIMJEN, a creative business marketing and development company in Brisbane

Brisbane

Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...

, Queensland

Queensland

Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

.

In 2011, James converted one of Brisbane’s first power stations into office space to host SIMJEN Head quarters. In the same year, SIMJEN began sponsoring a Porsche 911 GT3

Porsche 911 GT3

The Porsche 911 GT3 is a higher performance version of the Porsche 911 sports car. It is the latest in a line of high performance models, beginning with the 1973 911 RS...

 in the Australian Carrera Cup Championship

Australian Carrera Cup Championship

The Australian Carrera Cup Championship is a sports car racing championship open to drivers of Porsche 911 GT3 Cup cars. First held in 2003, it is administered by Porsche Cars Australia and sanctioned by CAMS as an Australian Championship...

, with New Zealander Jonny Reid

Jonny Reid

Jonathan Ross Reid, more commonly known as Jonny Reid, is a New Zealand racing driver. Reid comes from a well-known New Zealand racing family. Both his grandfather and his father were known kiwi racers. His father, Clayton Reid, was a New Zealand champion in karting...

as its driver.

SIMJEN Entrepreneur Magazine is a publication assisting new and established businesses with strategic guidance. James is the Editor and CEO.