Simply Unstoppable
Encyclopedia
"Simply Unstoppable" is a song by English rapper Tinie Tempah
from his debut album Disc-Overy
. A remixed version of the song, featuring uncredited vocals from American drummer Travis Barker
, was released as a digital single on 20 April 2011. The track was originally remixed exclusively for use in a Lucozade
advertising campaign.
advert itself features Tempah, drummer Travis Barker
and Irish boxer Katie Taylor, credited separately and all together as The Wild Ones. An exclusive preview was posted on Lucozade
's official Facebook
page on 30 March 2011 and then aired on 12 April 2011. The advert was uploaded to YouTube
on 7 April 2011 and has 1,095,000 views as of 18 August 2011. "Basically they approached me and explained to me the concept of the whole advert and video. I’ve been a big fan of the Lucozade adverts from when I was young, I’ve always found them really iconic and eye grabbing. I was up for it and then I heard Travis Barker and Katie were doing it and it doesn’t get any better than that. It was a privilege to work with Travis and from the energy in the room I knew the track and ad were going to be a bit special." said Tinie in an interview on how the advert came together and working with Travis Barker. On the advert and collaboration, Travis Barker
said: "When they came to me with the idea of a collaboration and remix, I thought it would be cool to be part of it." Fans requested for the remix to be released as a single. Tempah said: "We're flattered that fans have asked for the track to be made available and they can now get their hands on the YES remix."
Tinie Tempah
Patrick Chukwuemeka Okogwu , better known by his stage name Tinie Tempah, is a British rapper. He made his first mixtape in 2007 with 28 songs, freestyles and remixes, the album features Mz Bratt, Chipmunk and G-Unit...
from his debut album Disc-Overy
Disc-Overy
Upon its release, Disc-Overy received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 71, based on 16 reviews, which indicates "generally favorable reviews".-Track...
. A remixed version of the song, featuring uncredited vocals from American drummer Travis Barker
Travis Barker
Travis Landon Barker is an American musician, producer and entrepreneur, most noted as the drummer for the American pop punk band Blink-182, as well as the alternative rock band +44, the rap rock band The Transplants, and the alternative rock band Box Car Racer. He was a frequent collaborator with...
, was released as a digital single on 20 April 2011. The track was originally remixed exclusively for use in a Lucozade
Lucozade
Lucozade is an umbrella name for a 6 series of energy and sports drinks, produced by GlaxoSmithKline in Gloucestershire. The former company became part of Beecham and, after the mergers of SmithKline and Beecham in 2000, GlaxoSmithKline....
advertising campaign.
Background
The LucozadeLucozade
Lucozade is an umbrella name for a 6 series of energy and sports drinks, produced by GlaxoSmithKline in Gloucestershire. The former company became part of Beecham and, after the mergers of SmithKline and Beecham in 2000, GlaxoSmithKline....
advert itself features Tempah, drummer Travis Barker
Travis Barker
Travis Landon Barker is an American musician, producer and entrepreneur, most noted as the drummer for the American pop punk band Blink-182, as well as the alternative rock band +44, the rap rock band The Transplants, and the alternative rock band Box Car Racer. He was a frequent collaborator with...
and Irish boxer Katie Taylor, credited separately and all together as The Wild Ones. An exclusive preview was posted on Lucozade
Lucozade
Lucozade is an umbrella name for a 6 series of energy and sports drinks, produced by GlaxoSmithKline in Gloucestershire. The former company became part of Beecham and, after the mergers of SmithKline and Beecham in 2000, GlaxoSmithKline....
's official Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
page on 30 March 2011 and then aired on 12 April 2011. The advert was uploaded to YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
on 7 April 2011 and has 1,095,000 views as of 18 August 2011. "Basically they approached me and explained to me the concept of the whole advert and video. I’ve been a big fan of the Lucozade adverts from when I was young, I’ve always found them really iconic and eye grabbing. I was up for it and then I heard Travis Barker and Katie were doing it and it doesn’t get any better than that. It was a privilege to work with Travis and from the energy in the room I knew the track and ad were going to be a bit special." said Tinie in an interview on how the advert came together and working with Travis Barker. On the advert and collaboration, Travis Barker
Travis Barker
Travis Landon Barker is an American musician, producer and entrepreneur, most noted as the drummer for the American pop punk band Blink-182, as well as the alternative rock band +44, the rap rock band The Transplants, and the alternative rock band Box Car Racer. He was a frequent collaborator with...
said: "When they came to me with the idea of a collaboration and remix, I thought it would be cool to be part of it." Fans requested for the remix to be released as a single. Tempah said: "We're flattered that fans have asked for the track to be made available and they can now get their hands on the YES remix."
Tracklisting
UK Digital Download- "Simply Unstoppable" (YES Remix) - 3:57
- "Simply Unstoppable" (album version) - 3:35
Chart performance
| Chart (2011) | Peak position |
|---|---|