Sinead Norenius
Encyclopedia
Sinead Norenius is a celebrity spray tan artist, editor-in-chief of the blog Self Tanning Queen, a founding member of iFabbo (International Fashion and Beauty Bloggers Organization), and the founder of Beautisol, a sunless tanning and anti-aging company based in San Francisco. In addition, she is a licensed esthetician and veteran educator with sixteen years of experience within the skincare industry. As an educator in skin care, she is seen as an authority in self tanning and sun care and has created one of the only self tanning brands that utilizes Pure Scent technology.
, South Africa, Sinead is now based in San Francisco, California. She first began her skincare career as a paramedical esthetician for a prestigious plastic surgeon based in Newport Beach, CA
. She then took on a position as Sales Director for YonKa Paris, a French luxury skin care company.
After her time at YonKa Paris, Sinead founded The Beauty Firm, a marketing consulting agency focusing on the skincare, beauty, and fashion industry. Sinead's duties were to market, brand, and develop clientele such as Asha Couture and Mineral Essence. She soon began working as the Director of Education – North America for St. Tropez (Self Tan Brand)
, a leading sunless tanning brand based in the United Kingdom
and United States
. As a member of the original St. Tropez Tan North America start-up team, Sinead helped successfully launch St. Tropez’s campaign in 2007. At the same time, she also contributed to a number of high profile luxury establishments and worked on strategic partnerships and acquisitions of accounts at Elizabeth Arden
Red Door Spas and the Ritz-Carlton Hotel Company
.
Although Sinead has taken on other business endeavors, she continues to work as a celebrity spray tan artist. Past clients have included British singer Natasha Bedingfield
and Bethenny Frankel
from The Real Housewives of New York City
.
(HSN). After having sold out her products at the initial launch, she was invited back in June 2011.
and Murad in Los Angeles
and San Francisco. Sinead is also a member of the National Coalition of Estheticians, Manufacturers, and Distributors and Associations (NCEO).
Sinead has been featured in Good Housekeeping
, Houston Family Magazine, Northern Virginia Magazine, Total Beauty, and The Boston Globe
. Her Beautisol products have been featured in Teen Vogue
and popular beauty blogs such as bellasugar and Kitten Lounge.
Career
Originally from JohannesburgJohannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...
, South Africa, Sinead is now based in San Francisco, California. She first began her skincare career as a paramedical esthetician for a prestigious plastic surgeon based in Newport Beach, CA
CA
The term CA commonly means:* California, a U.S. state* Canada, a nation on the North American continent* Chartered Accountant* Compressed Air, such as "CA Piping"...
. She then took on a position as Sales Director for YonKa Paris, a French luxury skin care company.
After her time at YonKa Paris, Sinead founded The Beauty Firm, a marketing consulting agency focusing on the skincare, beauty, and fashion industry. Sinead's duties were to market, brand, and develop clientele such as Asha Couture and Mineral Essence. She soon began working as the Director of Education – North America for St. Tropez (Self Tan Brand)
St. Tropez (Self Tan Brand)
St. Tropez is a self-tan brand, specialising in self-tan, skin finishing treatments and bronzing cosmetics. The business was established in 1996.-Product range:...
, a leading sunless tanning brand based in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. As a member of the original St. Tropez Tan North America start-up team, Sinead helped successfully launch St. Tropez’s campaign in 2007. At the same time, she also contributed to a number of high profile luxury establishments and worked on strategic partnerships and acquisitions of accounts at Elizabeth Arden
Elizabeth Arden
Florence Nightingale Graham , who went by the business name Elizabeth Arden, was a Canadian-American businesswoman who built a cosmetics empire in the United States. At the peak of her career, she was one of the wealthiest women in the world.-Biography:Arden was born in 1884 at Woodbridge, Ontario,...
Red Door Spas and the Ritz-Carlton Hotel Company
Ritz-Carlton Hotel Company
The Ritz-Carlton Hotel Company, L.L.C. is the parent company to the luxury hotel chain, Ritz-Carlton Hotels. The hotel company is a subsidiary of Marriott International...
.
Although Sinead has taken on other business endeavors, she continues to work as a celebrity spray tan artist. Past clients have included British singer Natasha Bedingfield
Natasha Bedingfield
Natasha Anne Bedingfield is a British pop singer and songwriter. Bedingfield debuted in the 1990s as a member of the Christian dance/electronic group The DNA Algorithm with her siblings Daniel Bedingfield and Nikola Rachelle...
and Bethenny Frankel
Bethenny Frankel
Bethenny Frankel is an American reality show personality, author, entrepreneur and natural foods chef. She was a contestant in the 2005 series The Apprentice: Martha Stewart and one of the original five housewives featured on the Bravo reality series The Real Housewives of New York City...
from The Real Housewives of New York City
The Real Housewives of New York City
The Real Housewives of New York City is an American reality television program on the Bravo cable TV network, a spin-off of the Bravo series The Real Housewives of Orange County. New York is the second city featured in The Real Housewives of... franchise...
.
Self Tanning Queen
After working on St. Tropez's North American campaign, Sinead's desire to create an online forum for sun care and skin care inquiries led to the establishment of her blog, the Self Tanning Queen. Her blog consists of self tanning tips and tricks, health news, and general sun and skin care.Beautisol
In 2009, along with Chris Raniere and Tom Fischer, Sinead developed her own self tanning brand called Beautisol (formerly known as Antidote Skin Care). Sinead sought to differentiate her brand from other self tanners by incorporating Pure Scent technology, a technology that eliminates the DHA processing odor associated with most self tanners. Beautisol also promotes their skin-specific face self tanners as unique from other tanning lotions. In April 2011, Sinead was invited to showcase her product line Beautisol on Home Shopping NetworkHome Shopping Network
Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...
(HSN). After having sold out her products at the initial launch, she was invited back in June 2011.
Other
In addition to her pursuits as an esthetician, blogger, and entrepreneur, Sinead is the co-founder of iFabbo, the International Fashion and Beauty Bloggers Organization, founded in 2010. Her organization is a community of bloggers dedicated to a constant dialogue and communication between brands and bloggers. iFabbo has held events with sponsors such as stilaStila
- History :Stila Cosmetics was founded in 1994 by celebrity makeup artist Jeanine Lobell. The name Stila was derived from the Italian word "stilare," which can mean "to pen"...
and Murad in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
and San Francisco. Sinead is also a member of the National Coalition of Estheticians, Manufacturers, and Distributors and Associations (NCEO).
Sinead has been featured in Good Housekeeping
Good Housekeeping
Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, health as well as literary articles. It is well known for the "Good Housekeeping Seal," popularly known as the...
, Houston Family Magazine, Northern Virginia Magazine, Total Beauty, and The Boston Globe
The Boston Globe
The Boston Globe is an American daily newspaper based in Boston, Massachusetts. The Boston Globe has been owned by The New York Times Company since 1993...
. Her Beautisol products have been featured in Teen Vogue
Teen Vogue
Teen Vogue magazine began as a version of Vogue magazine for teenage girls. This US magazine focuses on fashion and celebrities and offers information about the latest entertainment and feature stories on current issues and events.- Description :...
and popular beauty blogs such as bellasugar and Kitten Lounge.