Sky Go is an online television service from Sky

British Sky Broadcasting

British Sky Broadcasting Group plc is a satellite broadcasting, broadband and telephony services company headquartered in London, United Kingdom, with operations in the United Kingdom and the Ireland....

 which launched in January 2006. The service allows users to watch live and on demand

Video on demand

Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...

 video content from their Mac

Macintosh

The Macintosh , or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced by Apple's then-chairman Steve Jobs on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a...

, Windows

Microsoft Windows

Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...

 PC, mobile phone

Mobile phone

A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

 or Xbox 360

Xbox 360

The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...

 via a broadband

Broadband

The term broadband refers to a telecommunications signal or device of greater bandwidth, in some sense, than another standard or usual signal or device . Different criteria for "broad" have been applied in different contexts and at different times...

 or Wi-Fi

Wi-Fi

Wi-Fi or Wifi, is a mechanism for wirelessly connecting electronic devices. A device enabled with Wi-Fi, such as a personal computer, video game console, smartphone, or digital audio player, can connect to the Internet via a wireless network access point. An access point has a range of about 20...

 internet connection. On demand content comprises sports highlights, latest news, movies and TV programmes. Content is viewable for a limited amount of time and is protected by digital rights management

Digital rights management

Digital rights management is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale. DRM is any technology that inhibits uses of digital content that...

 software provided by Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, and therefore cannot be copied to disc or viewed beyond the date carried by its license. The service is available at no extra cost to existing Sky TV customers, with accessible content depending on the subscriber's Sky package. Non-Sky TV customers can access the service by subscribing on a pay-per-view

Pay-per-view

Pay-per-view provides a service by which a television audience can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it...

 basis.

Sky Go is viewable on up to two devices. The Microsoft Silverlight

Microsoft Silverlight

Microsoft Silverlight is an application framework for writing and running rich Internet applications, with features and purposes similar to those of Adobe Flash. The run-time environment for Silverlight is available as a plug-in for web browsers running under Microsoft Windows and Mac OS X...

 3.0 browser plug-in is required to play content on computers. Due to viewing rights, certain programmes are not available to watch via Sky Go, and are 'blacked out' from the schedule. In order to have access to the full selection of live TV channels available on Sky Go, users will need either a Sky Multiroom or Sky Broadband Unlimited subscription, on top of the required TV packages that correspond to the available channels.

History

On November 25, 2006, Sky announced that Sky By Broadband had been rebranded as Sky Anytime on PC. The rebranding also coincided with an update to the client, which included a new interface and a pay-per-view service for movies and US television shows. On May 16, 2008, Sky Anytime on PC was rebranded as Sky Player, along with updated software to include live simulcasts of Sky News

Sky News

Sky News is a 24-hour British and international satellite television news broadcaster with an emphasis on UK and international news stories.The service places emphasis on rolling news, including the latest breaking news. Sky News also hosts localised versions of the channel in Australia and in New...

 and Sky Sports

Sky Sports

Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK and Ireland's main satellite pay-TV company, British Sky Broadcasting. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland...

.

On October 29, 2009, the service expanded on to the Xbox 360. While users do not require a Sky TV subscription, an Xbox Live

Xbox Live

Xbox Live is an online multiplayer gaming and digital media delivery service created and operated by Microsoft Corporation. It is currently the only online gaming service on consoles that charges users a fee to play multiplayer gaming. It was first made available to the Xbox system in 2002...

 Gold subscription is required, and users still need to register via the Sky Go website. Features include a party system which allows multiple users to watch content at the same time, with users represented by their Xbox 360 Avatars in a virtual room. Due to the high level of demand, the launch of the service was held back and rolled out to users incrementally over the following days.

On November 19, 2009, Sky Player was also made available to Windows Media Center

Windows Media Center

Windows Media Center is a digital video recorder and media player developed by Microsoft. It is an application that allows users to view and record live television, as well as organize and play music and videos...

-equipped Windows 7 computers.

Users of 3G phones on Vodafone

Vodafone

Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

, Orange, and T-Mobile

T-Mobile (UK)

T-Mobile UK is a mobile network and mobile broadband operator in the United Kingdom. It is owned and operated by Everything Everywhere, the UK's largest mobile network.- Company history :...

 could subscribe to Sky Mobile TV. The service consisted of three packages, Sky News, Sport and Factual Pack, Sky Entertainment Pack and Sky Music Pack which include a mixture of live and made for mobile channels of broadcasters channels.

On July 6, 2011, Sky Player and Sky Mobile TV services were merged and rebranded as Sky Go. Key changes include the ability to watch live channels in line with your Sky TV subscription at no additional cost, limited to two simultaneous devices. Support for Windows Media Center was dropped, however an app was released for Apple's iOS operating system, used on the iPad

IPad

The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...

, iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 and iPod Touch

IPod Touch

The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...

. A Sky Go app for Android devices is expected to be released later in 2011.

Entertainment

Channel name	Live desktop	Live mobile	Video on demand
BBC BBC The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
Bio.
GOLD
History
MTV MTV (UK and Ireland) MTV is a 24-hour general entertainment channel operated by Viacom International Media Networks.The channel was launched as part of MTV Networks Europe localization strategy in 1997. MTV UK was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant...
Sky1
Sky Arts 1 Sky Arts Sky Arts and Sky Arts HD is the brand name for a group of art-oriented television channels offering 18 hours a day of programmes dedicated to highbrow arts, including theatrical performances, movies, documentaries and music...
Sky Atlantic Sky Atlantic Sky Atlantic is a television channel owned by British Sky Broadcasting, which launched on 1 February 2011 on Sky in the United Kingdom and the Republic of Ireland....
Sky Living
Sky Livingit

Movies

Channel name	Live desktop	Live mobile	Video on demand
Sky Movies Sky Movies Sky Movies is the collective name for the premium subscription television movie channels operated by Sky Television, and later British Sky Broadcasting. It has around 5 million subscribers, via satellite, cable and IPTV in the UK and Ireland...
Sky Movies Action & Adventure
Sky Movies Box Office
Sky Movies Box Office World
Sky Movies Comedy
Sky Movies Classics
Sky Movies Crime & Thriller
Sky Movies Drama & Romance
Sky Movies Family
Sky Movies Indie
Sky Movies Modern Greats
Sky Movies Premiere
Sky Movies Sci-Fi & Horror
Sky Movies Showcase

Sports

Channel name	Live desktop	Live mobile	Video on demand
British Eurosport
British Eurosport 2 Eurosport 2 Eurosport 2 is a European sports television network. It is a sister channel to Eurosport and Eurosport News. Several different versions of the channel exist across Europe, where television rights for sport differ.-Launch:...
ESPN ESPN (UK) ESPN is a sports television channel in the United Kingdom and Ireland owned by American sports broadcaster ESPN Inc. The channel launched on 3 August 2009...
ESPN Classic ESPN Classic (UK) The British version of ESPN Classic launched on 13 March 2006 on Sky channel 442, the first channel in the UK under the ESPN branding. On 3 August 2009, ESPN Classic launched on Virgin Media channel 533 as a part of the XL pack, and in early 2011 video on demand content started to appear on the...
Sky Sports Sky Sports Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK and Ireland's main satellite pay-TV company, British Sky Broadcasting. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland...
Sky Sports 1
Sky Sports 2
Sky Sports 3
Sky Sports 4
Sky Sports News Sky Sports News Sky Sports News is a 24-hour sports news channel in the United Kingdom. It is run by BSkyB whose sports channels include Sky Sports 1, 2, 3 and 4, as well as Sky Sports HD1, HD2, HD3 and HD4....

News

Channel name	Live desktop	Live mobile	Video on demand
BBC News
BBC Parliament BBC Parliament BBC Parliament is a British television channel from the BBC. Its remit is to make accessible to all the work of the parliamentary and legislative bodies of the United Kingdom and the European Parliament...
Sky News Sky News Sky News is a 24-hour British and international satellite television news broadcaster with an emphasis on UK and international news stories.The service places emphasis on rolling news, including the latest breaking news. Sky News also hosts localised versions of the channel in Australia and in New...

Documentaries

Channel name	Live desktop	Live mobile	Video on demand
Crime & Investigation Network
Eden
National Geographic Channel National Geographic Channel (UK) The National Geographic Channel is a television channel that features documentaries produced by the National Geographic Society. It features some programming similar to that on the Discovery Channel such as nature and science documentaries. The channel was launched in Europe in September 1997 and...
Nat Geo Wild National Geographic Wild Nat Geo WILD is a cable TV channel focused on animal-related programs. It is a sister network to National Geographic Channel and it is the latest channel to be jointly launched by the National Geographic Society and Fox Cable Networks. It first launched in Hong Kong on January 1, 2006, focusing...

Kids

Channel name	Live desktop	Live mobile	Video on demand
BabyTV BabyTV BabyTV is a television channel for infants, toddlers, and their parents. Launched in 2003 BabyTV is distributed in 85 countries globally via over 300 affiliates, and is localized in 15 languages ....
Boomerang
Cartoon Network
CBBC CBBC CBBC is one of two brand names used for the BBC's children's television strands. Between 1985 and 2002, CBBC was the name given to all the BBC's programmes on TV for children aged under 14...
CBeebies CBeebies CBeebies is the brand used by the BBC for programming aimed at children 6 years and under. It is used as a themed strand in the UK on terrestrial television, as a separate free-to-air domestic British channel and used for international varients supported by advertising, subscription or both...
Disney Channel
Disney Junior
Disney XD
Nickelodeon Nickelodeon (UK & Ireland) Nickelodeon is a children's television channel available on Sky, Virgin Media, Smallworld Cable, TalkTalk TV and UPC Ireland in the United Kingdom and Ireland, including on demand on BT Vision. The channel was launched on 1 September 1993...
Nick Jr.

Radio

Channel name	Live desktop	Live mobile	Video on demand
BBC 6 Music BBC 6 Music BBC 6 Music is one of the BBC's digital radio stations, was launched on 11 March 2002 and originally codenamed Network Y. It was the first national music radio station to be launched by the BBC in 32 years....
BBC Asian Network BBC Asian Network BBC Asian Network is a British radio station serving those originating from and around the Indian subcontinent. The music and news comes out of the main urban areas where there are significant communities with these backgrounds. The station has production centres in Birmingham, Leicester and London...
BBC Radio 1 BBC Radio 1 BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...
BBC Radio 1Xtra BBC Radio 1Xtra BBC Radio 1Xtra is a digital radio station in the United Kingdom from the BBC specialising in new black music, sometimes referred to as urban music. Launched at 18:00 on 16 August 2002, it had been codenamed Network X during the consulation period and is the sister station to BBC Radio 1...
BBC Radio 2 BBC Radio 2 BBC Radio 2 is one of the BBC's national radio stations and the most popular station in the United Kingdom. Much of its daytime playlist-based programming is best described as Adult Contemporary or AOR, although the station is also noted for its specialist broadcasting of other musical genres...
BBC Radio 3 BBC Radio 3 BBC Radio 3 is a national radio station operated by the BBC within the United Kingdom. Its output centres on classical music and opera, but jazz, world music, drama, culture and the arts also feature. The station is the world’s most significant commissioner of new music, and its New Generation...
BBC Radio 4 BBC Radio 4 BBC Radio 4 is a British domestic radio station, operated and owned by the BBC, that broadcasts a wide variety of spoken-word programmes, including news, drama, comedy, science and history. It replaced the BBC Home Service in 1967. The station controller is currently Gwyneth Williams, and the...
BBC Radio 4 Extra
BBC Radio 5 Live BBC Radio 5 Live BBC Radio 5 Live is the BBC's national radio service that specialises in live BBC News, phone-ins, and sports commentaries...
BBC World Service BBC World Service The BBC World Service is the world's largest international broadcaster, broadcasting in 27 languages to many parts of the world via analogue and digital shortwave, internet streaming and podcasting, satellite, FM and MW relays...