Slogans of the United States Army
Encyclopedia
Slogans of the United States Army
changed only rarely in the 20th century, but have been replaced more frequently in the 2000s.
slogan
that is used currently by the United States Army
. The composer of the song used in the Army Strong television commercials is Mark Isham
.
.
while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts. R.E.M.
frontman Michael Stipe
performed the slogan before "Orange Crush
" during the Green world tour.
asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."
United States Army
The United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services...
changed only rarely in the 20th century, but have been replaced more frequently in the 2000s.
2006 to present
"Army Strong" is the recruitingMilitary recruitment
Military recruitment is the act of requesting people, usually male adults, to join a military voluntarily. Involuntary military recruitment is known as conscription. Many countries that have abolished conscription use military recruiters to persuade people to join, often at an early age. To...
slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
that is used currently by the United States Army
United States Army
The United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services...
. The composer of the song used in the Army Strong television commercials is Mark Isham
Mark Isham
Mark Isham is an American trumpeter, synthesist, and film composer. He works in a variety of genres, including jazz, electronic, and film.-Life and career:...
.
2001 to 2006
"Army of One" was a short-lived recruiting slogan. It briefly replaced the very-popular "Be All You Can Be" and was quickly replaced in 2006 by the new slogan "Army Strong". The reason for the replacement is believed to be that the slogan "Army of One" is contrary to the idea of teamworkTeamwork
Teamwork is action performed by a team towards a common goal. A team consists of more than one person, each of whom typically has different responsibilities....
.
1980 to 2001
Be All You Can Be was the recruiting slogan of the United States Army for over twenty years. This popular slogan was created by E. N. J. CarterE. N. J. Carter
E. N. J. Carter is an American copywriter and novelist.Born in the Bronx, Carter has worked as a copywriter at CBS and DDB Group Two, as a senior copywriter at N. W...
while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts. R.E.M.
R.E.M.
R.E.M. was an American rock band formed in Athens, Georgia, in 1980 by singer Michael Stipe, guitarist Peter Buck, bassist Mike Mills and drummer Bill Berry. One of the first popular alternative rock bands, R.E.M. gained early attention due to Buck's ringing, arpeggiated guitar style and Stipe's...
frontman Michael Stipe
Michael Stipe
John Michael Stipe is an American singer and lyricist. He was the lead vocalist of the alternative rock band R.E.M.Stipe is noted and occasionally parodied for the "mumbling" style of his early career as well as his social and political activism. He was in charge of R.E.M.'s visual image; often...
performed the slogan before "Orange Crush
Orange Crush (song)
"Orange Crush" is a song by the American alternative rock band R.E.M. It was released as the first single from the band's sixth studio album, Green, in 1988...
" during the Green world tour.
1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the Army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William WestmorelandWilliam Westmoreland
William Childs Westmoreland was a United States Army General, who commanded US military operations in the Vietnam War at its peak , during the Tet Offensive. He adopted a strategy of attrition against the National Liberation Front of South Vietnam and the North Vietnamese Army. He later served as...
asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."