Snickers
Overview
Snickers is a brand name chocolate bar made by Mars, Incorporated
. It consists of peanut
nougat
topped with roasted peanuts and caramel, enrobed
in milk chocolate. Snickers has annual global sales of $2 billion.
In the United Kingdom
and Ireland
, Snickers was formerly sold under the brand name Marathon until 1990. More recently, Snickers Marathon branded energy bar
s have been sold in some markets.
In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family.
Mars, Incorporated
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...
. It consists of peanut
Peanut
The peanut, or groundnut , is a species in the legume or "bean" family , so it is not a nut. The peanut was probably first cultivated in the valleys of Peru. It is an annual herbaceous plant growing tall...
nougat
Nougat
Nougat is a variety of similar traditional confectioneries made with sugar and/or honey, roasted nuts , and sometimes chopped candied fruit. The consistency of nougat can range from soft and chewy to hard and crunchy depending on its composition, and it is used in a variety of candy bars and...
topped with roasted peanuts and caramel, enrobed
Enrober
An enrober is a machine used in the confectionery industry to coat a food item with a coating medium, typically chocolate. Foods coated by enrobers include nuts, ice cream, toffee and other miscellaneous candy items, biscuits and cookies. Enrobing is essentially a mechanized form of hand-dipping...
in milk chocolate. Snickers has annual global sales of $2 billion.
In the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
, Snickers was formerly sold under the brand name Marathon until 1990. More recently, Snickers Marathon branded energy bar
Energy bar
Energy bars are supplemental bars containing cereals and other high energy foods targeted at people that require quick energy but do not have time for a meal...
s have been sold in some markets.
In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family.
Unanswered Questions