Snowcem Paints
Encyclopedia
Snowcem Paintsis a leading manufacturer of exterior cement-based masonry paint in India
. Established in Mumbai
in 1959, the company suffered a period of financial uncertainty and possible takeover early in the first decade of the 21st century, but by 2008, sustained growth of the construction industry in India
and the launching of new products has seen the company retain its independence.
in that year by George Lillington. Snowcem launched the Sandtex brand in 1970, which had strong sales in the European market. In 2002–3 the company was the largest manufacturer of cement paint in India, enjoying between 25–30 per cent of the national market share in this type of powder paint to which water is added, and had attracted the acquisitive attentions of Asian Paints
and Berger Paints India. By 2008, however, the company had retained its independence and launched new products to augment its traditional reliance upon cement paint, including external acrylic emulsions
and other liquid paints.
base smooth exterior finish and Impermo, an integral cement waterproofing
compound, in liquid form.
1999 saw three new products introduced: Uni-gloss, a multi-surface paint system, Trump, a smooth exterior emulsion paint and Snowplast, an acrylic finishing plaster for interiors. In 2008, having avoided acquisition earlier in the decade, Snowcem launched SnowDecor, a range of texture finish products, as well as the acrylic emulsions Snowcryl and Allrounder.
In addition to its manufacturing base in Mumbai, Snowcem has facilities at Gotan, Sinnar
near Nashik
, and at Gummidipundi near Chennai
in Tamil Nadu
.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. Established in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
in 1959, the company suffered a period of financial uncertainty and possible takeover early in the first decade of the 21st century, but by 2008, sustained growth of the construction industry in India
Indian Construction Industry
The evolution of Indian Construction Industry was almost similar to the construction industry evolution in other countries : founded by Government and slowly taken over by enterprises...
and the launching of new products has seen the company retain its independence.
History
Snowcem began manufacturing exterior paints and coatings for the Indian market in 1959, having been established in MumbaiMumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
in that year by George Lillington. Snowcem launched the Sandtex brand in 1970, which had strong sales in the European market. In 2002–3 the company was the largest manufacturer of cement paint in India, enjoying between 25–30 per cent of the national market share in this type of powder paint to which water is added, and had attracted the acquisitive attentions of Asian Paints
Asian Paints
Asian Paints is an Indian paint company headquartered in Mumbai, India. Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 77.06 billion.It is one of the largest paint corporation that operates in 17 countries and has 23 paint manufacturing...
and Berger Paints India. By 2008, however, the company had retained its independence and launched new products to augment its traditional reliance upon cement paint, including external acrylic emulsions
Acrylic paint
Acrylic paint is fast drying paint containing pigment suspension in acrylic polymer emulsion. Acrylic paints can be diluted with water, but become water-resistant when dry...
and other liquid paints.
Products
Smowcem relies heavily upon the manufacture of water-based paints. Cement paints for application to brickwork, blockwork and concrete are often supplied in the form of fine powder, to which a quantity of water is added immediately before use. After formation in 1959, the products Impermo, Hardcrete, Cemprover, Cemix, Snowfilla and Snowsol were successfully introduced into the Indian market between 1963 and 1969. In the 1970s, Sandtex Matt, an exterior liquid coating in Europe, was launched and met with notable success. Two new products were launched in 1997 - premium quality Snowcryl XT, a pure acrylicAcrylic paint
Acrylic paint is fast drying paint containing pigment suspension in acrylic polymer emulsion. Acrylic paints can be diluted with water, but become water-resistant when dry...
base smooth exterior finish and Impermo, an integral cement waterproofing
Waterproofing
Waterproof or water-resistant describes objects relatively unaffected by water or resisting the ingress of water under specified conditions. Such items may be used in wet environments or under water to specified depths...
compound, in liquid form.
1999 saw three new products introduced: Uni-gloss, a multi-surface paint system, Trump, a smooth exterior emulsion paint and Snowplast, an acrylic finishing plaster for interiors. In 2008, having avoided acquisition earlier in the decade, Snowcem launched SnowDecor, a range of texture finish products, as well as the acrylic emulsions Snowcryl and Allrounder.
In addition to its manufacturing base in Mumbai, Snowcem has facilities at Gotan, Sinnar
Sinnar
Sinnar is a city and a municipal council in Sinnar taluka of Nashik district in the Indian state of Maharashtra.-Geography:Sinnar is located at . It has an average elevation of 651 metres . Sinnar is one of the major industrial zones built around city of Nashik. It lies 30 km southeast of...
near Nashik
Nashik district
Nashik district, also known as Nasik district, is a district in Maharashtra, India. The city of Nashik is the administrative headquarters of the district.-Geography:Nashik district has an area of 15,530 square kilometres...
, and at Gummidipundi near Chennai
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...
in Tamil Nadu
Tamil Nadu
Tamil Nadu is one of the 28 states of India. Its capital and largest city is Chennai. Tamil Nadu lies in the southernmost part of the Indian Peninsula and is bordered by the union territory of Pondicherry, and the states of Kerala, Karnataka, and Andhra Pradesh...
.