SoFlo Superflat
Encyclopedia
SoFlo Superflat describes an art genre started in Miami in the 1990s. It is an urban pop art movement
in South Florida that combines super bright colors and ultra flat images. The subject matters are very diverse. It is an outcrop of the Japanese Superflat
movement, founded by the artist Takashi Murakami
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,Raul Cremata, Ceron, Ed King, Jose Alvares, Caron, Hertz Nazaire
This new generation of artist doesn't think about what is art or what is illustration or what is graffiti. Faced with a level of economic uncertainty, SoFlo Superflat artists create their own version of popular culture to draw attention to the dominance of the media, entertainment and consumption.
Art movement
An art movement is a tendency or style in art with a specific common philosophy or goal, followed by a group of artists during a restricted period of time, or, at least, with the heyday of the movement defined within a number of years...
in South Florida that combines super bright colors and ultra flat images. The subject matters are very diverse. It is an outcrop of the Japanese Superflat
Superflat
Superflat is a postmodern art movement, founded by the artist Takashi Murakami, which is influenced by manga and anime. It is also the name of a 2001 art exhibition, curated by Murakami, that toured West Hollywood, Minneapolis and Seattle....
movement, founded by the artist Takashi Murakami
Takashi Murakami
is an internationally prolific contemporary Japanese artist. He works in fine arts media—such as painting and sculpture—as well as what is conventionally considered commercial media —fashion, merchandise, and animation— and is known for blurring the line between high and low art...
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Description
These artists emphasize outlines and flat areas of color. What is important is the feeling of flatness. Many of the artists involved in SoFlo Superflat art believe that the culture in SoFlo is not 3 dimensional; therefore, it can be better interpreted in very flat brightly colored 2 dimensional images. SoFlo Superflat was born out of the compression of genres which is shown through the pop-inflected work of younger artists. The artists in this genre have very specific styles that can be best described as a consistent pictorial language. Repetition of images and pattern is used create a signature look. For example, Britto’s “squiggle lines” and geometric patterns are consistent themes in his work. Artists whose work is regarded as “SoFlo Superflat” include: BrittoRomero Britto
Romero Britto is a Brazilian Neo-pop artist, painter, serigrapher, and sculptor. He combines elements of cubism, pop art and graffiti painting in his work. He is known for his contemporary work. Britto has lived in Miami, Florida since 1989...
,Raul Cremata, Ceron, Ed King, Jose Alvares, Caron, Hertz Nazaire
This new generation of artist doesn't think about what is art or what is illustration or what is graffiti. Faced with a level of economic uncertainty, SoFlo Superflat artists create their own version of popular culture to draw attention to the dominance of the media, entertainment and consumption.