So Natural
Encyclopedia
So Natural, an Australia
n food brand
which produces organic product
s, is part of Freedom Foods Group Limited, a diversified food company operating within the health & wellness sector. So Natural was formed in 1991 when it started producing soy milk
. Other brands within the Freedom Foods Group include Norganic, Crunchola, Australia’s Own, and a2 Milk.
In 2004, So Natural gained wide publicity in Australia when it announced an equity deal with Australia
n swimmer Ian Thorpe
, in which Thorpe was offered a stake in Freedom Foods Group, initially worth A$
1.1m in return for the use of his name and image on their products. The 15-year deal covers markets across East and Southeast Asia
where Thorpe is widely popular and could expand Thorpe's share in the venture to 50% depending on its commercial success.
Freedom Foods Group Limited is listed on the Australian Stock Exchange
. The Perich family of Leppington
, who appear annually on the BRW
Rich 200
, have a substaintive holding in the company.
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n food brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
which produces organic product
Organic product
An organic product is made from organic raw materials. It also requires Organic certification.-Food:*Fruit and vegetables*Meat, dairy, eggs*Nuts and seeds*Flour and Grains*Herbs- Processed foods :*Organic juice*Canned goods*Frozen vegetables...
s, is part of Freedom Foods Group Limited, a diversified food company operating within the health & wellness sector. So Natural was formed in 1991 when it started producing soy milk
Soy milk
Soy milk and sometimes referred to as soy drink/beverage is a beverage made from soybeans. A stable emulsion of oil, water, and protein, it is produced by soaking dry soybeans and grinding them with water...
. Other brands within the Freedom Foods Group include Norganic, Crunchola, Australia’s Own, and a2 Milk.
In 2004, So Natural gained wide publicity in Australia when it announced an equity deal with Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n swimmer Ian Thorpe
Ian Thorpe
Ian James Thorpe OAM , nicknamed the Thorpedo and Thorpey, is an Australian swimmer who specialises in freestyle, but also competes in backstroke and the individual medley. He has won five Olympic gold medals, the most won by any Australian, and with three gold and two silver medals, was the most...
, in which Thorpe was offered a stake in Freedom Foods Group, initially worth A$
Australian dollar
The Australian dollar is the currency of the Commonwealth of Australia, including Christmas Island, Cocos Islands, and Norfolk Island, as well as the independent Pacific Island states of Kiribati, Nauru and Tuvalu...
1.1m in return for the use of his name and image on their products. The 15-year deal covers markets across East and Southeast Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
where Thorpe is widely popular and could expand Thorpe's share in the venture to 50% depending on its commercial success.
Freedom Foods Group Limited is listed on the Australian Stock Exchange
Australian Stock Exchange
The Australian Securities Exchange was created by the merger of the Australian Stock Exchange and the Sydney Futures Exchange in July 2006. It is the primary stock exchange group in Australia....
. The Perich family of Leppington
Leppington, New South Wales
Leppington is a suburb of Sydney, in the state of New South Wales, Australia. Leppington is located 55 kilometres south-west of the Sydney central business district, in the local government areas of the City of Liverpool and Camden Council.-History:...
, who appear annually on the BRW
Business Review Weekly
BRW is an Australian weekly business magazine published by the Fairfax Media group. It regularly compiles lists which rank corporations and individuals according to various criteria, similar to Fortune magazine in the United States.BRW provides news and commentary on the economy, business and...
Rich 200
BRW Rich 200
The BRW Rich 200 is a list of Australia's two hundred wealthiest individuals and families, ranked by personal net worth. The list is released annually during May in a special issue of the Business Review Weekly, published by Fairfax Media....
, have a substaintive holding in the company.