So So Def Recordings is a record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 based in Atlanta, Georgia

Atlanta, Georgia

Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

, and owned by producer Jermaine Dupri

Jermaine Dupri

Jermaine Dupri Mauldin , known as Jermaine Dupri or JD, is an American record producer, songwriter and rapper.- Early life and career :...

, specializing in Southern hip hop, R&B  and bass music.
The label So So Def was established in 1993 as a spin off of Dupri's production company of the same moniker, through a joint venture with Sony Music and Columbia Records

Columbia Records

Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...

. Its first act was the female R&B group Xscape

Xscape (band)

Xscape, was a female American R&B group that originally started out as a quintet and then became a quartet. The group had a string of hit songs during the 1990s...

, whose debut album was released in the fall of the same year and went platinum—as did their second and third albums, released in 1995 and 1998.