Social Fabric is a social-mechanics product that was launched by Badgeville

Badgeville

Badgeville, Inc., is a privately-held technology company headquartered in Menlo Park, California with additional offices in New York and Europe. Badgeville offers a SaaS-based technology for web and mobile sites to track and reward user behavior using a technique known as gamification...

 in September 2011 during the TechCrunch

TechCrunch

TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....

 Disrupt conference to help drive user engagement and loyalty to websites.

The product, offered to clients as a SaaS complements Badgeville’s game mechanics products by enabling ordinary websites to obtain social elements currently available only on social network websites.

Features

• Personalized Activity Streams: Rather than general activity streams, each activity feed in Social Fabric is based on an algorithm that contextualizes it to the user’s activities, interests, and friends.

• Real-Time Notifications and Alerts: Pertinent activities by other users appear at the top of the page as soon as they are performed or as soon as the user logged in.

• Connections: Social Fabric empowers users to follow specific people or topics and view new activities and content in real time.

External links

• http://gigaom.com/2011/09/12/badgeville-turns-any-website-into-a-social-network/
• http://techcrunch.com/2011/09/12/on-its-one-year-anniversary-badgeville-launches-a-new-product-called-social-fabric/
• http://www.insidefacebook.com/2011/09/12/badgeville-social-fabric/
• http://venturebeat.com/2011/09/12/badgeville-adds-social-fabric-analysis-to-its-gamification-suite/
• http://www.informationweek.com/thebrainyard/news/community_management_development/231601212/social-fabric-takes-badgeville-beyond-gamification