Soft!
Encyclopedia
Soft! is a novel by British writer Rupert Thomson
Rupert Thomson
-Biography:Following the sudden death of his mother, Rupert Thomson was educated as a boarder at Christ's Hospital School. At seventeen, he was awarded a scholarship to Sidney Sussex College, Cambridge, where he studied Medieval History and Political Thought. He worked for four years as a...

, written in 1998 London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

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Apparently acting as participants in a sleep experiment, the protagonists of this novel find themselves the unwitting word-of-mouth advertisers of 'Kwench!', a new soft drink.
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