Sony MIX is an India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

n music channel owned Sony Entertainment Television

Sony Entertainment Television (India)

This article is about the SET channel in India. For the Indian version broadcasted worldwide, see Sony Entertainment Television Asia.Sony Entertainment Television, or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1996 and is owned by...

 (SET India) for Hindi film music, and launched on September 1, 2011.

It is Available in Tata Sky

Tata Sky

TATA Sky is a direct broadcast satellite television provider in India, using MPEG-2 digital compression technology, transmitting using INSAT 4A at 83.0°E....

, Videocon D2H

Videocon d2h

Videocon d2h is one of the largest Indian pay TV provider, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to commercial and residential customers in India...

 and other cable service providers.

History

Multi Screen Media Pvt. Ltd (MSM), which runs Sony’s channels in India, has reason to celebrate. Its Hindi entertainment channel SET Sony Entertainment Television

Sony Entertainment Television

Sony Entertainment Television is a series of general entertainment television channels, owned by Sony Pictures Television. At least 9 International versions of this channel exist:*Sony Entertainment Television Asia...

 has ranked No. 2 in the genre for the last two weeks, having beaten both Colors and Zee TV

Zee TV

Zee TV is an India-based satellite television channel owned by Zee Entertainment Enterprises based in Mumbai, Maharashtra, which broadcasts various programmes in Hindi and other regional languages of India. Broadcasting is also present in various nations of South Asia, Europe, the Middle East,...

 with 242 gross rating points (GRPs). The channel’s Kaun Banega Crorepati

Kaun Banega Crorepati

Kaun Banega Crorepati is an Indian reality/game show based on the UK game show Who Wants to Be a Millionaire? which offers a maximum cash prize of £1 million. The show first aired in 2000 and was hosted by Amitabh Bachchan. This was the first appearance of Bachchan on Indian television...

or 'KBC' is among the top five shows in Hindi general entertainment channels (GEC) with a 4.84 television rating. Man Jit Singh, chief executive officer of MSM, spoke in an interview about the firm’s plans. MSM is to start a music channel called Sony Mix, incorporate the Sony logo into channel IDs, begin broadcasting in high definition (HD) and expects to launch a sports channel by next year too.

Re branding

Also the channels have changed it's logo in every Sony channel by adding Sony on the top of the logo. But they have not re branded it.They have added the Sony logo to each of their channels because As they go forward, they would look at presenting themselves as a group— the Sony Network. This would help them with their viewers because they are aware of the breadth of what Sony has to offer. Also, They have felt that for advertisers to realize that everything from a Max, to a Sab to a SET is all from one family, it was important to have distinct branding on the top.

The key is that the Sony brand should be at the top of all our channels. Apart from making consumers aware, it also makes their network a must-have for every advertising plan. The logos of individual channels are all unchanged. This move will give them consistency across group channels. As far as for their channel heads go, there’s been no resistance to this change. There’s been uniformity of belief that they should do this. We think that the Sony name is a powerful plus for any channel to have

About the channel

Sony Mix have the following types songs:

• Nostalgic
• Romantic
• Devotional
• Fresh
• Groovy