South Bend Watch Company
Encyclopedia
The South Bend Watch Company, a manufacturing company of pocket watch
es, was based in South Bend, Indiana
.
, were purchased by two brothers from South Bend, Indiana
, in 1903. The brothers were sons of Studebaker
Brothers Manufacturing Company co-founder Clement Studebaker. Clement Jr. was named president of the newly formed South Bend Watch Company. Along with George, Studebaker built a new factory in South Bend, Indiana, and hired 145 former Columbus employees, along with watchmaker Walter Cross Shelton, Sr., from the Appleton Watch Company in Wisconsin
. The factory was outfitted with mass production machinery, the workers were retrained, and in 1905 production began.
Several styles of pocket watches were manufactured and sold at prices ranging from $16 to $125. The watches were well received and the company was a success. Watch production was interrupted during World War I
, when the company was contracted by the government to build gun sights. By the time watch production resumed in 1918, the market had changed, with the wristwatch rapidly gaining popularity over the pocket watch. Regardless, the South Bend Watch Company prospered through the 1920’s.
The company introduced the Studebaker Watch, identical to the South Bend except for the name. It was sold by mail order and represented as being from the Studebaker Watch Company. Advertisements included the tagline “Directed by members of the Studebaker family – known for three-quarters of a century for fair dealing.”
By 1929, the South Bend Watch Company had 300 employees and had produced nearly a million watches. The Studebaker line was sold on credit, requiring only one dollar down. When the stock market crashed on October 29, 1929, the company found itself with more delinquent accounts than it could handle. On November 27, 1929, the plant was closed. Employees were told it would remain closed until January 1, 1930. The plant never reopened.
Liquidation was completed in 1933. Some 35,000 watches were in production when the factory closed. Shelton, along with two other employees, completed the assembly of those watches and sold them. Shelton continued to operate the company’s service department until his retirement in 1954 effectively ended the South Bend Watch Company story. The factory building, which had been used by a number of businesses over the years, was destroyed by fire in 1957.
Pocket watch
A pocket watch is a watch that is made to be carried in a pocket, as opposed to a wristwatch, which is strapped to the wrist. They were the most common type of watch from their development in the 16th century until wristwatches became popular after World War I during which a transitional design,...
es, was based in South Bend, Indiana
South Bend, Indiana
The city of South Bend is the county seat of St. Joseph County, Indiana, United States, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2010 Census, the city had a total of 101,168 residents; its Metropolitan Statistical Area had a population of 316,663...
.
History
The assets of the bankrupt Columbus Watch Company of Columbus, OhioColumbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...
, were purchased by two brothers from South Bend, Indiana
South Bend, Indiana
The city of South Bend is the county seat of St. Joseph County, Indiana, United States, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2010 Census, the city had a total of 101,168 residents; its Metropolitan Statistical Area had a population of 316,663...
, in 1903. The brothers were sons of Studebaker
Studebaker
Studebaker Corporation was a United States wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company, the company was originally a producer of wagons for farmers, miners, and the...
Brothers Manufacturing Company co-founder Clement Studebaker. Clement Jr. was named president of the newly formed South Bend Watch Company. Along with George, Studebaker built a new factory in South Bend, Indiana, and hired 145 former Columbus employees, along with watchmaker Walter Cross Shelton, Sr., from the Appleton Watch Company in Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...
. The factory was outfitted with mass production machinery, the workers were retrained, and in 1905 production began.
Several styles of pocket watches were manufactured and sold at prices ranging from $16 to $125. The watches were well received and the company was a success. Watch production was interrupted during World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...
, when the company was contracted by the government to build gun sights. By the time watch production resumed in 1918, the market had changed, with the wristwatch rapidly gaining popularity over the pocket watch. Regardless, the South Bend Watch Company prospered through the 1920’s.
The company introduced the Studebaker Watch, identical to the South Bend except for the name. It was sold by mail order and represented as being from the Studebaker Watch Company. Advertisements included the tagline “Directed by members of the Studebaker family – known for three-quarters of a century for fair dealing.”
By 1929, the South Bend Watch Company had 300 employees and had produced nearly a million watches. The Studebaker line was sold on credit, requiring only one dollar down. When the stock market crashed on October 29, 1929, the company found itself with more delinquent accounts than it could handle. On November 27, 1929, the plant was closed. Employees were told it would remain closed until January 1, 1930. The plant never reopened.
Liquidation was completed in 1933. Some 35,000 watches were in production when the factory closed. Shelton, along with two other employees, completed the assembly of those watches and sold them. Shelton continued to operate the company’s service department until his retirement in 1954 effectively ended the South Bend Watch Company story. The factory building, which had been used by a number of businesses over the years, was destroyed by fire in 1957.