Southampton Citybus
Encyclopedia
Southampton Citybus was a bus operator which operated local services throughout the city of Southampton
Southampton
Southampton is the largest city in the county of Hampshire on the south coast of England, and is situated south-west of London and north-west of Portsmouth. Southampton is a major port and the closest city to the New Forest...

, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. It was formed in 1898 as Southampton Corporation Transport. In 1986, as a result of deregulation an 'arms-length' limited company was formed in the name of Southampton Citybus and the coat of arms of the City of Southampton was removed, and replaced with the new branding. The company was owned by the town council until 1954, and the city council until 1993. It was then bought by its employees, in 1997 it was purchased by First Group and is now part of First Hampshire & Dorset
First Hampshire & Dorset
First Hampshire & Dorset is a subsidiary bus company within FirstGroup, which operates buses and trains throughout Great Britain.First Hampshire & Dorset has its head office in Empress Road, Southampton and operates bus services in the Weymouth and Bridport areas in Dorset; and services in...

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History

Southampton Citybus was formed in 1898 as Southampton Corporation Transport when the town council took over the Southampton Tramways Company. The company initially operated a fleet of horse-drawn trams and buses, replacing them with electric trams in 1901. A motorbus service was launched in 1901 but proved unsuccessful, and was withdrawn until 1919, when it was reintroduced. The tram network was expanded during the 1920s, but by 1929 it was decided that no new tram services would be introduced.

A ferry operation across the River Itchen
River Itchen, Hampshire
The River Itchen is a river in Hampshire, England. It flows from mid-Hampshire to join with Southampton Water below the Itchen Bridge in the city of Southampton. The river has a total length of , and is noted as one of England's - if not one of the World's - premier chalk streams for fly fishing,...

 was acquired in 1934, and operated until 1977 when a bridge was opened in its place. Tram services began to be closed in the 1940s, with the last operation abandoned in 1950. The bus network continued largely unchanged until 1986, when the company was reformed as an arms length operation and renamed Southampton Citybus.

Southampton Citybus was owned by the city council until 1993. It operated a fleet of around 150 vehicles, and a small coaching division named Red Ensign. Following the Transport Act 1985
Transport Act 1985
The Transport Act 1985 was a Act of Parliament in the United Kingdom. It introduced deregulation of bus services throughout Great Britain, although a different system of franchised routes was applied in Greater London. It was introduced by the Conservative government of Margaret Thatcher.Bus...

 and the deregulation of the bus market, it faced aggressive competition from Southern Vectis
Southern Vectis
The Southern Vectis Omnibus Company Limited is the dominant bus operator on the Isle of Wight. It was purchased by the Go-Ahead Group in 2005 and is a part of the company's Go South Coast division. The firm employs 299 staff, with 105 single deck, double deck and open-top buses and coaches...

, the dominant Isle of Wight
Isle of Wight
The Isle of Wight is a county and the largest island of England, located in the English Channel, on average about 2–4 miles off the south coast of the county of Hampshire, separated from the mainland by a strait called the Solent...

 bus company, which started Solent Blue Line
Solent Blue Line
Solent Blue Line Ltd formerly Musterphantom Ltd is a bus company which operates buses in Hampshire, England under the names Bluestar and Uni-link. The company was taken over along with its parent, Southern Vectis in 2005 by The Go-Ahead Group. From 25 February 2008, all previous Solent Blue Line...

 in 1987 as a bid to expand onto the mainland, competing on some of the same major routes as Citybus.

The council sold the company to its employees in 1993 for around £3 million. Following this Citybus introduced sixteen natural gas powered buses into regular service, the largest such fleet in the UK. Much of the fleet of 160 buses was replaced during this period, and the company was profitable.

In 1997 the company was purchased by First Group for around £11 million. After a brief period where the name was kept, the service became First Southampton, and later part of First Hampshire & Dorset
First Hampshire & Dorset
First Hampshire & Dorset is a subsidiary bus company within FirstGroup, which operates buses and trains throughout Great Britain.First Hampshire & Dorset has its head office in Empress Road, Southampton and operates bus services in the Weymouth and Bridport areas in Dorset; and services in...

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