Southern Living
Encyclopedia
Southern Living is a widely read lifestyle magazine
aimed at readers in the Southern United States
featuring recipes, house plans, and information about Southern culture and travel. It is published by Birmingham
, Alabama
based Southern Progress Corporation
, a unit of Time Inc.
magazine. In 1980, the company changed its name to Southern Progress Corporation
to reflect its increasingly diverse business, and in 1985, it was purchased by Time, Inc.
for $498 million. Southern Living is now the largest regional lifestyle publication in the U.S.
direct marketing company called Southern Living at Home. The products available at the parties include exclusive lines of home accessories and dishware seen in or inspired by Southern Living as well the various books and magazines produced by the company.
In April of 2010, Southern Living at Home introduced its new name: "Willow House".
Lifestyle magazine
Lifestyle magazine is an umbrella term for popular magazines concerned with lifestyle. There is no universally accepted definition of what constitutes a lifestyle magazine: it is often used to encompass a number of men's magazines, women's magazines and magazines about health and fitness, tourism,...
aimed at readers in the Southern United States
Southern United States
The Southern United States—commonly referred to as the American South, Dixie, or simply the South—constitutes a large distinctive area in the southeastern and south-central United States...
featuring recipes, house plans, and information about Southern culture and travel. It is published by Birmingham
Birmingham, Alabama
Birmingham is the largest city in Alabama. The city is the county seat of Jefferson County. According to the 2010 United States Census, Birmingham had a population of 212,237. The Birmingham-Hoover Metropolitan Area, in estimate by the U.S...
, Alabama
Alabama
Alabama is a state located in the southeastern region of the United States. It is bordered by Tennessee to the north, Georgia to the east, Florida and the Gulf of Mexico to the south, and Mississippi to the west. Alabama ranks 30th in total land area and ranks second in the size of its inland...
based Southern Progress Corporation
Southern Progress Corporation
Southern Progress Corporation, based in Birmingham, Alabama, is a publisher of lifestyle magazines and books. The company publishes such magazines as Southern Living, Cooking Light, and Sunset. Today, its magazines have a combined readership of over 50 million...
, a unit of Time Inc.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...
History
The magazine was started in 1966 by The Progressive Farmer Company, the publisher of Progressive FarmerProgressive Farmer
DTN/The Progressive Farmer is a country life oriented magazine, published twelve times a year by DTN, a division of Telvent. The magazine is based in Birmingham, Alabama.-History:...
magazine. In 1980, the company changed its name to Southern Progress Corporation
Southern Progress Corporation
Southern Progress Corporation, based in Birmingham, Alabama, is a publisher of lifestyle magazines and books. The company publishes such magazines as Southern Living, Cooking Light, and Sunset. Today, its magazines have a combined readership of over 50 million...
to reflect its increasingly diverse business, and in 1985, it was purchased by Time, Inc.
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...
for $498 million. Southern Living is now the largest regional lifestyle publication in the U.S.
Cooking
One of the major topics in Southern Living is food, and since 1979, the magazine has published a popular Annual Recipes book each year.Homes
Southern Living regularly features floorplans, and over the magazine's history, a number of these have become popular home styles in the Southeast. Many of these plans are available for purchase as construction blueprints from the company's website.Southern Living at Home
In 2001, Southern Progress Corporation started a party-planParty plan
The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling...
direct marketing company called Southern Living at Home. The products available at the parties include exclusive lines of home accessories and dishware seen in or inspired by Southern Living as well the various books and magazines produced by the company.
In April of 2010, Southern Living at Home introduced its new name: "Willow House".