Spider-Man: One More Day
Encyclopedia
"One More Day" is a four-part, 2007
2007 in comics
-January:*January 10: Superman & Batman vs. Aliens & Predator released.*January 24: The Boys is canceled with issue #6.-February:*February 2: Newsarama reports that The Boys has been picked up by Dynamite Entertainment....

 comic book
Comic book
A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...

 crossover
Fictional crossover
A fictional crossover is the placement of two or more otherwise discrete fictional characters, settings, or universes into the context of a single story. They can arise from legal agreements between the relevant copyright holders, or because of unauthorized efforts by fans, or even amid common...

 storyline, connecting the six main Spider-Man
Spider-Man
Spider-Man is a fictional Marvel Comics superhero. The character was created by writer-editor Stan Lee and writer-artist Steve Ditko. He first appeared in Amazing Fantasy #15...

 series concurrently published by Marvel Comics
Marvel Comics
Marvel Worldwide, Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American company that publishes comic books and related media...

 at the time. Written by J. Michael Straczynski
J. Michael Straczynski
Joseph Michael Straczynski , known professionally as J. Michael Straczynski and informally as Joe Straczynski or JMS, is an American writer and television producer. He works in films, television series, novels, short stories, comic books, and radio dramas. He is a playwright, a former journalist,...

 and Joe Quesada
Joe Quesada
Joseph "Joe" Quesada is an American comic book editor, writer and artist. He became known in the 1990s for his work on various Valiant Comics books, such as Ninjak and Solar, Man of the Atom...

, with art by Quesada, this story arc concludes the fallout of Spider-Man's actions during the 2007 Civil War
Civil War (comics)
Civil War is a 2006-2007 Marvel Comics crossover storyline built around a self-titled seven-issue limited series written by Mark Millar and penciled by Steve McNiven, which ran through various other titles published by Marvel at the time...

crossover. "One More Day" starts in The Amazing Spider-Man
The Amazing Spider-Man
The Amazing Spider-Man is an American comic book series published by Marvel Comics, featuring the adventures of the fictional superhero Spider-Man. Being the mainstream continuity of the franchise, it began publication in 1963 as a monthly periodical and was published continuously until it was...

#544, continues in Friendly Neighborhood Spider-Man
Friendly Neighborhood Spider-Man
Friendly Neighborhood Spider-Man was a comic book series published by Marvel Comics. The title is derived from a trademark self-referential comment often made by Spider-Man , ironic in that Spider-Man is often falsely considered by the general public to be a dangerous vigilante and/or a criminal,...

#24 and The Sensational Spider-Man (vol. 2)
The Sensational Spider-Man (vol. 2)
Sensational Spider-Man is the name of a comic book series starring Spider-Man and published monthly by Marvel Comics for 41 issues between 2004 and 2007...

 #41, and concludes in Amazing Spider-Man #545.

After his Aunt May
Aunt May
May Reilly Parker-Jameson, commonly known as Aunt May, is a supporting character in Marvel Comics' Spider-Man series. Created by writer Stan Lee and artist Steve Ditko, she first appeared as May Parker in Amazing Fantasy #15...

 has been shot, Spider-Man seeks help to save her life. He encounters the demon Mephisto
Mephisto (comics)
Mephisto is a fictional character that appears in comic books published by Marvel Comics. The character first appears in Silver Surfer #3 and was created by Stan Lee and John Buscema, loosely modeled on Mephistopheles - a character from the Faust legend.Debuting in the Silver Age of comic books,...

, who offers to save her life if Spider-Man gives him his marriage. Spider-Man and his wife Mary Jane Watson
Mary Jane Watson
Mary Jane Watson, often shortened to MJ, is a fictional supporting character appearing, originally, in Marvel comic books and, later, in multiple spin-offs and dramatizations of the Spider-Man titles as the best friend, love interest, and one-time wife of Peter Parker, the alter ego of Spider-Man...

 agree, and this part of their history is erased so that, effectively, they have never been married. Additionally, the demon erases the world's collective memory of Spider-Man's secret identity, which had been exposed in Civil War #2. The storyline set the stage for a restructuring of the Spider-Man titles, resulting in the cancellation of Friendly Neighborhood Spider-Man and The Sensational Spider-Man, with Amazing Spider-Man revamped as a thrice-monthly publication.

The decision to abruptly end Peter Parker and Mary Jane's marriage and the events of "One More Day" were heavily criticized upon the series' conclusion, although the artwork received praise.

Publication history

Marvel Comics editor-in-chief Joe Quesada
Joe Quesada
Joseph "Joe" Quesada is an American comic book editor, writer and artist. He became known in the 1990s for his work on various Valiant Comics books, such as Ninjak and Solar, Man of the Atom...

 felt dissolving the Peter Parker and Mary Jane marriage and returning Spider-Man to his roots was necessary to preserve the longevity of the character for the next 20 or 30 years. Quesada said he and other previous editors-in-chief had long been seeking an opportunity to begin a new methodology in which to tell Spider-Man stories, but had not found a reasonable way to do so. Quesada said, "It's very easy to un-marry a character, or fix something like that: you just do a huge universal retcon, and say a few events in history didn't happen. But that's really not the way we do it here at Marvel." But that ended up being exactly what they did. The Marvel team found their opportunity in the events of the 2007 Civil War
Civil War (comics)
Civil War is a 2006-2007 Marvel Comics crossover storyline built around a self-titled seven-issue limited series written by Mark Millar and penciled by Steve McNiven, which ran through various other titles published by Marvel at the time...

mini-series, which resulted in the unmasking of Spider-Man's identity to the public. Quesada knew J. Michael Straczynski
J. Michael Straczynski
Joseph Michael Straczynski , known professionally as J. Michael Straczynski and informally as Joe Straczynski or JMS, is an American writer and television producer. He works in films, television series, novels, short stories, comic books, and radio dramas. He is a playwright, a former journalist,...

 was planning to end his run as a Marvel writer, so he personally approached Straczynski to propose "One More Day" as his final project.

The ideas for "One More Day" began to develop almost two years before its release, at one of Marvel's creative summits for creators and editors. Quesada, Straczynski, Brian Michael Bendis
Brian Michael Bendis
Brian Michael Bendis is an American comic book writer and erstwhile artist. He has won critical acclaim for his self-published, Image Comics and Marvel Comics work, and is one of the most successful writers working in mainstream comics, with his books selling consistently highly for over a...

, Mark Millar
Mark Millar
Mark Millar is a Scottish comic book writer, known for his work on books such as The Authority, The Ultimates, Marvel Knights Spider-Man, Ultimate Fantastic Four, Civil War, Wanted, and Kick-Ass, the latter two of which have been adapted into feature films...

, Jeph Loeb
Jeph Loeb
Joseph "Jeph" Loeb III is an American film and television writer, producer and award-winning comic book writer. Loeb was a producer/writer on the TV series Smallville and Lost, writer for the films Commando and Teen Wolf and was a writer and Co-Executive Producer on the NBC TV show Heroes from its...

, Tom Brevoort
Tom Brevoort
Tom Brevoort is an American comic book editor, known for his work for Marvel Comics, where he has overseen titles such as New Avengers, Civil War, and Fantastic Four. He became Executive Editor in 2007, and in January 2011 was promoted to Senior Vice President of Publishing...

 and Axel Alonso
Axel Alonso
Axel Alonso is American comic book creator, known primarily as an editor at DC Comics from 1994–2000, and at Marvel Comics from 2000 to the present. At DC, he edited a number of books published under their Vertigo line, such as Doom Patrol, Animal Man, Hellblazer, Preacher and 100 Bullets...

 developed the concept between them, and Ed Brubaker
Ed Brubaker
Ed Brubaker is an Eisner Award-winning comic book writer and cartoonist. Brubaker first early comics work was primarily in the crime fiction genre with works such as Lowlife, The Fall, Sandman Presents: Dead Boy Detectives and Scene of the Crime...

 and Dan Slott
Dan Slott
Dan Slott is an American comic book writer best known for The Amazing Spider-Man, Arkham Asylum: Living Hell and She-Hulk. He is the current writer of the twice monthly The Amazing Spider-Man.-Early writing:...

 added more at the next summit. "One More Day" was announced as the concluding storyline of Straczynski's run on Amazing Spider-Man in early 2007, and Quesada was named as the artist for the storyline. Although Quesada had become more selective in choosing projects to do as an artist since becoming editor-in-chief, he felt compelled to do the art for One More Day because he felt very close to the story, and because since he had been talking about the project for so long, he felt he "needed to put my money where my mouth is."

While no plot details were given, Marvel issued a promotional image in February that consisted solely of the line "What would you do... with one more day?" against a background of spider webbing. At a panel at the San Diego Comic Con in June 2007, Joe Quesada gave few details about the story, but described it as "a Peter-MJ story." At the same panel, Marvel editor Tom Brevoort announced that Amazing Spider-Man would become the sole main Spider-Man title, and would be published three times a month.

Due to Quesada's known dislike of Mary Jane and Peter Parker's marriage, fans began to speculate he intended to dissolve their marriage in one form or another. Quesada felt that 1987's "The Wedding!" story happened due to an editorial decision, and that Jim Shooter
Jim Shooter
James Shooter is an American writer, occasional fill-in artist, editor, and publisher for various comic books. Although he started professionally in the medium at the extraordinarily young age of 14, he is most notable for his successful and controversial run as Marvel Comics' ninth...

 mirrored events Stan Lee
Stan Lee
Stan Lee is an American comic book writer, editor, actor, producer, publisher, television personality, and the former president and chairman of Marvel Comics....

 had planned for the Spider-Man comic strip in order to maximize any publicity generated.

Straczynski surprised many when he publicly revealed: "There's a lot that I don't agree with, and I made this very clear to everybody within shouting distance at Marvel, especially Joe Quesada... there was a point where I made the decision, and told Joe, that I was going to take my name off the last two issues of the OMD arc. Eventually, Joe talked me out of that decision because at the end of the day, I don't want to sabotage Joe or Marvel, and I have a lot of respect for both of those." Quesada explained this disagreement with Straczynski, stating that their rift was primarily over the "methodology" of how to erase Peter and Mary Jane's marriage, but Straczynski was onboard with the editorial mandate of undoing the Parkers' marriage.

Various Marvel writers, including Brian Michael Bendis, Mark Millar, Ed Brubaker and incoming Amazing Spider-Man writer Dan Slott had a hand in developing the story. During the course of the story's development, Quesada claims that he and Straczynski made plans to resurrect Gwen Stacy
Gwen Stacy
Gwendolyn "Gwen" Stacy appears as a supporting character in Marvel Comics' Spider-Man series. Created by writer Stan Lee and artist Steve Ditko, she first appeared in The Amazing Spider-Man #31 ....

 alongside Harry Osborn
Harry Osborn
Harry Osborn is a fictional character, a supporting character of Spider-Man in the . In addition to being Peter Parker's best friend, Harry was the second Green Goblin and is the son of Norman Osborn...

 in the final chapter. This plot twist was discarded after numerous Marvel editors and writers lobbied for the character to remain dead. According to Quesada, Straczynski's original script for the storyline's fourth issue involved changes to continuity going as far back as 1971. Peter would have helped Harry Osborn get into rehab for his drug addiction immediately, which would have allowed a number of rewrites. Mary Jane would have remained in a relationship with Harry, Gwen would not have been killed and ultimately Peter's marriage to Mary Jane would not have taken place. Quesada realized that these changes would have far-reaching consequences for both historical and forthcoming storylines, so he made the decision to change Straczynski's story. While Peter and Mary Jane were to have remained a couple for the purposes of back-story, they were simply not a married couple. Quesada also described "One More Day" as an emotional climax of sorts and resolution for the relationship between Peter Parker and Tony Stark, who had developed a father-son-like bond during "Civil War". However, Quesada hinted the paths of the two characters could cross again in the future due to planned storylines for Iron Man
Iron Man
Iron Man is a fictional character, a superhero in the . The character was created by writer-editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, first appearing in Tales of Suspense #39 .A billionaire playboy, industrialist and ingenious engineer,...

.

Quesada, answering questions for Comic Book Resources
Comic Book Resources
Comic Book Resources, also known as CBR is a website dedicated to the coverage of comic book-related news and discussion.-History:Comic Book Resources was founded by Jonah Weiland in 1996 as a development of the Kingdom Come Message Board, a message forum that Weiland had created to discuss DC...

, said every story that happened in the Spider-Man canon
Canon (fiction)
In the context of a work of fiction, the term canon denotes the material accepted as "official" in a fictional universe's fan base. It is often contrasted with, or used as the basis for, works of fan fiction, which are not considered canonical...

 still "counted", with the only change being that, due to the world's newly-revised memories, Peter and Mary Jane did not marry due to some unknown incident and the official unmasking of his identity to the public during the 2007 Civil War mini-series has been forgotten. A "back and forth" developed between Quesada and J. Michael Straczynski in separate interviews and messages, with Straczynski outlining some of his original plans for the "retcon", and conversations he had with Quesada about the storyline. Quesada said, "We're committed to preserving as much of these stories as is humanly possible," but he added the changing of certain elements is inevitable. For example, he sees the storyline in which Mary Jane was pregnant as never having happened. Also, Spider-Man lost the organic webshooters that he gained in the "Avengers Disassembled
Avengers Disassembled
"Avengers Disassembled", referred to in some participating series as "Disassembled", is a crossover event between several Marvel Comics series. The general idea is that the major heroes are assaulted, not just physically, but emotionally...

" storyline, and the other spider-like powers that he gained in the 2005-2006 storyline, "The Other
Spider-Man: The Other
"The Other" is a comic book crossover story arc published by Marvel Comics from October 2005 to January 2006. It was the first Spider-Man crossover since 2001, and was published in Friendly Neighborhood Spider-Man #1-4, Marvel Knights Spider-Man #19-22, The Amazing Spider-Man #525-528.-Publication...

." Quesada commented that in removing those powers and bringing back Spider-Man's mechanical webshooters, he was returning "an element that [he] felt needed to be brought back into Peter's world," and that the "mechanical webshooters demonstrate Peter's ingenuity and overall smarts."

Quesada sees Peter's making a "deal with the Devil
Deal with the Devil
Deal With The Devil is the fifth studio album by the American heavy metal band Lizzy Borden released in 2000 .A return to form, featuring a cover by Todd McFarlane.2 covers were recorded...

" as a villain (Mephisto) taking advantage of someone at his weakest moment. This, he feels, is a better resolution than Peter and Mary Jane getting divorced, which would indicate "they gave up on their love, that their life in love together was so awful, so stressful, so unfulfilling that they had to raise a red flag and walk away from it. They quit on their marriage and even more tragic, (they) quit on each other. Instead, we had them make a deal with the devil. 'Cause that isn't as bad." Quesada went on to say, "Peter and MJ didn't quit on their love, they sacrificed it to save a life, that to me is a pretty heroic story. But then, I'm an idiot."

Release and delays

The four issues that comprised "One More Day" were originally scheduled to ship weekly in August 2007. The story encountered delays due to Quesada's art duties conflicting with his job as editor-in-chief. Sensational Spider-Man (vol. 2) #41 was rescheduled for release in late October, and the concluding chapter of the story, Amazing Spider-Man #545, was rescheduled for November. The issues were again delayed in late October, with Sensational Spider-Man (vol. 2) #41 and Amazing Spider-Man #545 resolicited for release on November 28 and December 27, respectively.

Plot

The events of "One More Day" began in Amazing Spider-Man #544, where Peter Parker's Aunt May
Aunt May
May Reilly Parker-Jameson, commonly known as Aunt May, is a supporting character in Marvel Comics' Spider-Man series. Created by writer Stan Lee and artist Steve Ditko, she first appeared as May Parker in Amazing Fantasy #15...

 is shown slowly dying from a gunshot wound sustained during the events of Civil War
Civil War (comics)
Civil War is a 2006-2007 Marvel Comics crossover storyline built around a self-titled seven-issue limited series written by Mark Millar and penciled by Steve McNiven, which ran through various other titles published by Marvel at the time...

and "Spider-Man: Back in Black
Spider-Man: Back in Black
"Spider-Man: Back in Black" is a five-part 2007 Marvel Comics storyline written by J. Michael Straczynski and illustrated by Ron Garney , Bill Reinhold , Matt Milla and VC's Cory Petit . All parts were published in the comic book series The Amazing Spider-Man #539-543...

". Peter is forced to ask Tony Stark
Iron Man
Iron Man is a fictional character, a superhero in the . The character was created by writer-editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, first appearing in Tales of Suspense #39 .A billionaire playboy, industrialist and ingenious engineer,...

 for financial assistance, and then seeks council with Doctor Strange
Doctor Strange
Doctor Stephen Strange is a fictional character that appears in comic books published by Marvel Comics. The character was co-created by writer-editor Stan Lee and artist Steve Ditko, and first appeared in Strange Tales #110 ....

. The latter informs Peter that he can do nothing to grant Aunt May her life back. However, he helps Peter seek the aid of several others including Doctor Doom
Doctor Doom
Victor von Doom is a fictional character who appears in Marvel Comics publications . Created by Stan Lee and Jack Kirby, the character first appeared in Fantastic Four #5 wearing his trademark metal mask and green cloak...

, the High Evolutionary
High Evolutionary
The High Evolutionary is a fictional character that appears in comic books published by Marvel Comics.-Publication history:The High Evolutionary was first mentioned in The Mighty Thor vol. 1 #133 , and first appears in The Mighty Thor vol. 1 #134 , and was created by Stan Lee and Jack Kirby...

, Reed Richards
Mister Fantastic
Mr. Fantastic is a fictional character, a Marvel Comics superhero and a member of the Fantastic Four. Created by writer Stan Lee and artist/co-plotter Jack Kirby, he first appeared in Fantastic Four #1 ....

, and Doctor Octopus
Doctor Octopus
Doctor Octopus is a fictional character, a supervillain that appears in comic books published by Marvel Comics since 1963. A highly intelligent mad scientist, Doctor Octopus is one of Spider-Man's greatest foes...

. Peter attempts to go back in time using a magic spell without Strange's approval, harming himself in the process. Strange heals his wounds and sends him on his way, encouraging him to be by his Aunt's side at her death.

On his way to the hospital, Peter is confronted by a little girl, who says she holds the answer to his problem. He talks to the little girl, who runs off. While pursuing her, Peter encounters a group of men; a woman in red informs him these are alternate versions of himself, from alternate timelines where he never became Spider-Man. The woman in red transforms into the demon Mephisto
Mephisto (comics)
Mephisto is a fictional character that appears in comic books published by Marvel Comics. The character first appears in Silver Surfer #3 and was created by Stan Lee and John Buscema, loosely modeled on Mephistopheles - a character from the Faust legend.Debuting in the Silver Age of comic books,...

, who tells Peter he can save Aunt May. As payment, Mephisto wants not Peter's soul, but his marriage to Mary Jane
Mary Jane Watson
Mary Jane Watson, often shortened to MJ, is a fictional supporting character appearing, originally, in Marvel comic books and, later, in multiple spin-offs and dramatizations of the Spider-Man titles as the best friend, love interest, and one-time wife of Peter Parker, the alter ego of Spider-Man...

. Peter and Mary Jane are given until midnight the following night to decide their answer and, after several hours agonizing over the choice, they agree to the deal, as long as knowledge of Peter's secret identity is erased from the world. Mary Jane also whispers to Mephisto another, unspecified offer in return for Mephisto putting Peter's life back exactly how it was and "[giving] him a chance at happiness." Finally, Mephisto reveals to the couple that his disguise as the little girl was in fact their future daughter
Spider-Girl
Spider-Girl is a superheroine in Marvel Comics' MC2 universe. The character was created by Tom DeFalco and Ron Frenz as the teenage daughter of Spider-Man and Mary Jane Watson, and first appeared in What If #105...

, but she will never exist because of their decision.

Mephisto then changes history so that Peter and Mary Jane never married, and no one remembers whose face is underneath Spider-Man's mask. Peter wakes up alone in bed, once again living with Aunt May. He attends a party being held for his best friend Harry Osborn
Harry Osborn
Harry Osborn is a fictional character, a supporting character of Spider-Man in the . In addition to being Peter Parker's best friend, Harry was the second Green Goblin and is the son of Norman Osborn...

 (previously thought to have died in Spectacular Spider-Man
The Spectacular Spider-Man
The Spectacular Spider-Man is the name of several comic books and one magazine series starring Marvel Comics' Spider-Man.The character's main series, The Amazing Spider-Man, was extremely successful, and Marvel felt the character could support more than one title. This led the company in 1968 to...

#200), who introduces Lilly Hollister and Carlie Cooper
Carlie Cooper
Carlie Cooper is a fictional character, a supporting character of Spider-Man in Marvel Comics' main shared universe. She is friends with Peter Parker, Harry Osborn, Vin Gonzales, and Lily Hollister...

. Peter glimpses Mary Jane sadly leaving the party. The guests all toast to a "Brand New Day."

Reception

The "One More Day" storyline was heavily criticized by reviewers and fans alike. IGN
IGN
IGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...

 reviewer Jesse Schedeen described Amazing Spider-Man #545 as "undoubtedly the worst comic Marvel published in 2007" and a "deus ex machina
Deus ex machina
A deus ex machina is a plot device whereby a seemingly inextricable problem is suddenly and abruptly solved with the contrived and unexpected intervention of some new event, character, ability, or object.-Linguistic considerations:...

of the highest order." He did admit that writer Straczynski "had a great handle on the Peter/Mary Jane dynamic," making their potentially final moments mean something, and that Quesada's artistic style made sense given the dark tone. However, he also dismissed the story as "infuriating and downright disrespectful to anyone who has come to love Spider-Man comics over the years." IGN published two "Additional Take" reviews for Amazing Spider-Man #545. Bryan Joel said that he'd been a "vocal supporter" of "Brand New Day", but summarized the OMD story as "flip, weightless, and painfully brief." Richard George stated that "One More Day" "could prove to be the best example of editorial influence gone horribly, horribly wrong" and "in trying to preserve the appeal of Peter Parker, Joe Quesada has actually managed to fundamentally undermine the character." Both Joel and George agreed with their colleague in complimenting Quesada's artwork. Lewis Lovhaug, also known as Linkara of ThatGuyWithTheGlasses.com's web show Atop the Fourth Wall stated that "[he] hates this comic," and that "Joe Quesada is a hack."

Spider-Man creator Stan Lee praised the storyline and what he perceived as the courage its writers and creators showed in so drastically changing a popular and well-established character. Lee said changes are needed to keep a series fresh and compared the criticism from fans to the backlash Marvel Comics received when Peter Parker and Mary Jane Watson married in the first place. However, in the newspaper strip he pens, he wrote a deliberate parody of the "One More Day" retcon, revealing that it was in fact a bad dream. Peter remains married to Mary Jane in the newspaper strip.

In a roundtable review at Newsarama
Newsarama
Newsarama is an American website that publishes news, interviews and essays about the American comic book industry.-History:Newsarama began in Summer 1995 as a series of Internet forum postings on the Prodigy comic-book message boards by fan Mike Doran. In these short messages. Doran shared...

, J. Caleb Mozzocco agreed that Spider-Man was easier to relate to while young and single, but that retconning the marriage of Spider-Man was unnecessary due to the existence of titles such as Ultimate Spider-Man
Ultimate Spider-Man
Ultimate Spider-Man was a superhero comic book series that was published by Marvel Comics from 2000 to 2009. The series is a modernized re-imagining of Marvel's long-running Spider-Man comic book franchise as part of its Ultimate Marvel imprint...

and Marvel Adventures Spider-Man
Marvel Adventures Spider-Man
Marvel Adventures Spider-Man is a Marvel Comics comic book series intended for all ages, especially children, that ran for 61 issues from May 2005 through May 2010. The Marvel Age Spider-Man stories were based on early issues that Stan Lee wrote in the 1960s...

. He found the story confusing, wondering how this retcon made sense in the larger Marvel Universe as Spider-Man played important roles in New Avengers and Civil War
Civil War (comics)
Civil War is a 2006-2007 Marvel Comics crossover storyline built around a self-titled seven-issue limited series written by Mark Millar and penciled by Steve McNiven, which ran through various other titles published by Marvel at the time...

. Kevin Huxford claimed, "you can feel editorial mandate dripping from this" and called the story "utterly ridiculous," while Lucas Siegel criticized Quesada's decision to have heroic Peter Parker make a "deal with the Devil" for selfish reasons. Richard Renteria felt that the story's conclusion was a missed opportunity "to add a new layer of guilt to Peter’s already rocky life by allowing May to finally have the send off she deserves," while Troy Brownfield felt that the storyline damaged Marvel continuity and Spider-Man's decision was "selfish and childish," not to mention "a big middle finger to the idea of marriage in comics." He speculated preferable endings to the story before concluding, "As it stands, Peter, MJ, May . . . and the readers . . . all got a raw deal." A more positive view came from Brandon Thomas, who felt that "One More Day" was "an incredibly well-told story." He praised the writing, in particular the morally ambiguous decision Peter has to make and the way he and Mary Jane deal with it together, as well as Quesada's art, which he felt set the tone of "guilt, regret, and despair." In regards to the change made in Spider-Man canon, he said, "Peter Parker being married really isn’t a vital component of the mythos" and that it allowed Marvel to make "big, sweeping changes to bring things slightly more into focus and back on message."

Wizard
Wizard (magazine)
Wizard or Wizard: The Magazine of Comics, Entertainment and Pop Culture was a magazine about comic books, published monthly in the United States by Wizard Entertainment from July 1991 to January 2011...

praised the artwork, specifically the way Quesada differentiated visually between the dark and light tones before and after the retcon. However, they felt "the entire set up and execution just doesn’t make sense" and failed to empathize with the characters and their decisions. They criticized the use of magic in a largely science-based book, calling it "the biggest cheat since Dallas
Dallas (TV series)
Dallas is an American serial drama/prime time soap opera that revolves around the Ewings, a wealthy Texas family in the oil and cattle-ranching industries. Throughout the series, Larry Hagman stars as greedy, scheming oil baron J. R. Ewing...

." They also felt that the concept of making Spider-Man more accessible was undermined by the new and unfamiliar characters.

In their coverage of the storyline, UK Television's Channel 4 News
Channel 4 News
Channel 4 News is the news division of British television broadcaster Channel 4. It is produced by ITN, and has been in operation since the broadcaster's launch in 1982.-Channel 4 News:...

 also compared the reaction to "One More Day" to that of Dallas, claiming, "This controversial issue of the comic has been flying off the shelves but reaction from readers has been venomous." Channel 4 speculated that the reason for the storyline was to make the comics more similar to the financially successful films and merchandise
Spider-Man in other media
Spider-Man is a fictional comic book character who has been adapted in various other media.-Official appearances:Spider-Man has been adapted to television many times, as a short-lived live-action television series, a Japanese tokusatsu series, and several animated cartoon series...

.

Comic book historian Peter Sanderson
Peter Sanderson
Peter John Sanderson, Jr. is a comic book critic and historian, as well as an instructor/lecturer in the New York area concerning the study of graphic novels/comic books as literature....

 criticized the story for using a supernatural element to retcon the marriage and not maturely dealing with the issue of divorce
Divorce
Divorce is the final termination of a marital union, canceling the legal duties and responsibilities of marriage and dissolving the bonds of matrimony between the parties...

, arguing the writers had forgotten stories where Spider-Man dealt with his causing the death of Uncle Ben, drugs and child abuse. He wrote, "I expect there are people who are professional comics writers and editors, and people who will someday become professional comics writers and editors, who are outraged that Marvel had Spider-Man make a deal with the devil. And these present and future writers and editors will be determined to undo it. We shall see whether it takes twenty years this time, or much less." He found the story better than the Clone Saga
Clone Saga
The Clone Saga or Spider-Clone Saga was a major story arc in Marvel Comics which ran from 1994 to 1996 involving many clones of Spider-Man.The story is considered to be one of the most controversial Spider-Man stories ever told...

 in the respect that it altered an aspect of canon, instead of erasing it entirely. He also criticized the idea of a hero making a deal with one as evil as Mephisto, effectively the devil.

The direct sales estimates for the initial month of publication for the first issue of the storyline, Amazing Spider-Man #544, was 146,215, putting it in second place after "World War Hulk
World War Hulk
"World War Hulk" is a comic book crossover storyline that ran through a self titled limited series and various other titles published by Marvel Comics in 2007, featuring the Hulk....

". This dropped to 110,405 with Friendly Neighborhood Spider-Man
Friendly Neighborhood Spider-Man
Friendly Neighborhood Spider-Man was a comic book series published by Marvel Comics. The title is derived from a trademark self-referential comment often made by Spider-Man , ironic in that Spider-Man is often falsely considered by the general public to be a dangerous vigilante and/or a criminal,...

#24, 100,300 (and seventh position in number of sales) for Sensational Spider-Man #41 and the conclusion to the storyline, The Amazing Spider-Man
The Amazing Spider-Man
The Amazing Spider-Man is an American comic book series published by Marvel Comics, featuring the adventures of the fictional superhero Spider-Man. Being the mainstream continuity of the franchise, it began publication in 1963 as a monthly periodical and was published continuously until it was...

#545, was ranked second with estimated sales of 124,481.

Future direction

Marvel posted a sneak peek at the final pages of the first post-"One More Day" issue, Amazing Spider-Man #546, and a two-page spread penciled by John Romita, Jr.
John Romita, Jr.
John Salvatore Romita, Jr. is an American comic book artist best known for his extensive work for Marvel Comics from the 1970s to the 2000s...

 entitled "Spider-Man: The New Status Quo!", which established the new continuity of Spider-Man. The retcon brings back Harry Osborn from the dead (in this new continuity, instead of having been dead he had been living in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

 for many years), and explains that although Spider-Man unmasked himself during the events of Civil War, no one remembers who was behind the mask. Although Quesada would initially take the position that the changes to the timeline did not have to be explained since they were the result of magic, subsequent writers would, in short order, provide detailed, in-continuity explanations for the changes. In 2010, Quesada himself wrote a sequel storyline, One Moment in Time
One Moment in Time (comics)
"One Moment in Time" is a 2010 Spider-Man storyline that takes place in The Amazing Spider-Man #638-641, and follows the The Gauntlet and Grim Hunt storylines. Joe Quesada has said that the acronym of O.M.I.T. was intentional and will have an impact on the story...

, that addressed questions left unanswered from "One More Day". In particular, this story established that the only actual change Mephisto wrought upon the timeline was allowing a criminal to escape custody, causing a butterfly effect
Butterfly effect
In chaos theory, the butterfly effect is the sensitive dependence on initial conditions; where a small change at one place in a nonlinear system can result in large differences to a later state...

 that prevented Peter and Mary-Jane's marriage.

Collected editions

The story has been collected into a single volume
Trade paperback (comics)
In comics, a trade paperback is a collection of stories originally published in comic books, reprinted in book format, usually capturing one story arc from a single title or a series of stories with a connected story arc or common theme from one or more titles...

, One More Day, with an afterword by Stan Lee
Stan Lee
Stan Lee is an American comic book writer, editor, actor, producer, publisher, television personality, and the former president and chairman of Marvel Comics....

. The 112-page volume collects Amazing Spider-Man #544-545, Sensational Spider-Man #41, Friendly Neighborhood Spider-Man
Friendly Neighborhood Spider-Man
Friendly Neighborhood Spider-Man was a comic book series published by Marvel Comics. The title is derived from a trademark self-referential comment often made by Spider-Man , ironic in that Spider-Man is often falsely considered by the general public to be a dangerous vigilante and/or a criminal,...

#24 and Marvel Spotlight
Marvel Spotlight
Marvel Spotlight is the name of several comic book series published by Marvel Comics as a try-out book for new characters. The first series ran for 33 issues from November 1971 to April 1977...

: "Spider-Man - One More Day/Brand New Day". The hardcover was published April 2008 (ISBN 0-7851-2633-3), and the softcover in August 2008. (ISBN 0-7851-2634-1)

External links

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