Sport industry
Encyclopedia
Sport industry is the manufacturing of sport related goods, services, and ideas
through the combination of sport activities with business, mass media, and politics. Unlike
sport
, which emphasizes participation of both players and spectators, sport industry aims at
maximizing its economic profits and social effects. To achieve these goals, business, media,
and politics cooperate on the basis of interdependence.
Media representation acts as a bridge linking business and politics in sport industry. On
the one hand, as Neil Blain (2002) claims, media representation of sport produces the marketing
initiatives that facilitate consumption of sport related commodities. On the other hand, sport
is a friendly agent of liberal capitalism
. Star athletes and sport events actually divert
people’s attention from social problems
and shape personal identities according to political
interests (Marquee 1999; Rivenburgh 2002). In this context, business, mass media, and politics
have developed an intimate relationship in the arena of sport industry.
Due to its wide involvement in society, sport industry, therefore, is of great significance
on both macro and micro levels. Specifically, sport industry is the catalyst in economy and an
active ingredient in personal identity formation.
through the combination of sport activities with business, mass media, and politics. Unlike
sport
Sport
A Sport is all forms of physical activity which, through casual or organised participation, aim to use, maintain or improve physical fitness and provide entertainment to participants. Sport may be competitive, where a winner or winners can be identified by objective means, and may require a degree...
, which emphasizes participation of both players and spectators, sport industry aims at
maximizing its economic profits and social effects. To achieve these goals, business, media,
and politics cooperate on the basis of interdependence.
Media representation acts as a bridge linking business and politics in sport industry. On
the one hand, as Neil Blain (2002) claims, media representation of sport produces the marketing
initiatives that facilitate consumption of sport related commodities. On the other hand, sport
is a friendly agent of liberal capitalism
Capitalism
Capitalism is an economic system that became dominant in the Western world following the demise of feudalism. There is no consensus on the precise definition nor on how the term should be used as a historical category...
. Star athletes and sport events actually divert
people’s attention from social problems
Social problems
Social problems are problems and difficulties that people often face in society. These include:*crime*corruption*poverty*homelessness*hunger*disease*drug addiction*alcoholism*schizophrenia*depression*pollution...
and shape personal identities according to political
interests (Marquee 1999; Rivenburgh 2002). In this context, business, mass media, and politics
have developed an intimate relationship in the arena of sport industry.
Due to its wide involvement in society, sport industry, therefore, is of great significance
on both macro and micro levels. Specifically, sport industry is the catalyst in economy and an
active ingredient in personal identity formation.