A sports director is an individual at a television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 or radio

Radio

Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 station who is in charge of the sports department

Departmentalization

Departmentalization refers to the process of grouping activities into departments.Division of labour creates specialists who need coordination. This coordination is facilitated by grouping specialists together in departments....

. In local news, the sports director is typically the station's primary sportscaster

Sportscaster

In sports broadcasting, a commentator gives a running commentary of a game or event in real time, usually during a live broadcast. The comments are normally a voiceover, with the sounds of the action and spectators also heard in the background. In the case of television commentary, the commentator...

, and often anchor

Anchor

An anchor is a device, normally made of metal, that is used to connect a vessel to the bed of a body of water to prevent the vessel from drifting due to wind or current. The word derives from Latin ancora, which itself comes from the Greek ἄγκυρα .Anchors can either be temporary or permanent...

s the primetime newscasts on weekdays. They are in charge of sports programming and production

Television producer

The primary role of a television Producer is to allow all aspects of video production, ranging from show idea development and cast hiring to shoot supervision and fact-checking...

that airs. A sports director usually has the liberty to hire and fire the other members of his department, including their field reporters, weekend anchors, and photographers.