Sports Illustrated Women (formerly called Sports Illustrated for Women) and also known as SI Women, was a bimonthly sports magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 covering (according to its statement of purpose) "the sports that women play and what they want to follow, from basketball

Basketball

Basketball is a team sport in which two teams of five players try to score points by throwing or "shooting" a ball through the top of a basketball hoop while following a set of rules...

 to tennis

Tennis

Tennis is a sport usually played between two players or between two teams of two players each . Each player uses a racket that is strung to strike a hollow rubber ball covered with felt over a net into the opponent's court. Tennis is an Olympic sport and is played at all levels of society at all...

, soccer to volleyball

Volleyball

Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules.The complete rules are extensive...

, field hockey

Field hockey

Field Hockey, or Hockey, is a team sport in which a team of players attempts to score goals by hitting, pushing or flicking a ball into an opposing team's goal using sticks...

 to ice hockey

Ice hockey

Ice hockey, often referred to as hockey, is a team sport played on ice, in which skaters use wooden or composite sticks to shoot a hard rubber puck into their opponent's net. The game is played between two teams of six players each. Five members of each team skate up and down the ice trying to take...

 and figure skating

Figure skating

Figure skating is an Olympic sport in which individuals, pairs, or groups perform spins, jumps, footwork and other intricate and challenging moves on ice skates. Figure skaters compete at various levels from beginner up to the Olympic level , and at local, national, and international competitions...

 and more. It featured real athletes, told their real stories and gave the real scoop on women's sports

Women's sports

Women's sports include amateur and professional competitions in virtually all sports. Female participation in sports rose dramatically in the twentieth century, especially in the last quarter, reflecting changes in modern societies that emphasized gender parity...

. Sports Illustrated for Women was published by Time Inc" It ran for 20 issues, between March 2000 and November 2002, targeting an audience of women, 18–34 years old, with "a passion for sports."

History

Sports Illustrated for Women, renamed Sports Illustrated Women (SI Women) in 2001, launched under the leadership of Cleary Simpson, Group Publisher and Sandy Bailey, Editor in Chief. SI Women initially ran test publications as Sports Illustrated Women/Sport, in 1997. The test magazine was published in two issues, followed by four special issues in 1999, under the title Sports Illustrated Women. The March 2000 launch of the ongoing product, slated for six issues per year, included a website, siforwomen.com . Circulation base rate was estimated at 300,000. By 2002 it had reached 400,000. Its newsstand price was $3.50. Publishers Information Bureau statistics showed that SI Womens ad pages jumped 26.51 percent from 2000 to 2001 and its revenues increased 73.28 percent, from $5,499,509 to $9,529,281.

The magazine went through a make over and renaming (to SI Women) in September 2001, after Susan Casey, former Editor of Outside

Outside (magazine)

Outside is an American magazine focused on the outdoors. The first issue debuted in September 1977 with its mission statement declaring that the publication was "dedicated to covering the people, sports and activities, politics, art, literature, and hardware of the outdoors..."Its founders were...

, took over from Sandy Bailey, as Editor in Chief. Research showed that, "women are more interested in sports as participants than fans, unlike men." That year, the magazine expanded, planning 10 issues per year and revamping its content to, "a wider range of activities pursued by today's modern, active women," including participatory sports with sections on training and adventure travel. In 2002, SI Women received a nomination for General Excellence from National Magazine Award

National Magazine Award

The National Magazine Awards are a series of US awards that honor excellence in the magazine industry. They are administered by the American Society of Magazine Editors and the Columbia University Graduate School of Journalism in New York City...

.

Last issue

On 14 October 2002, SI Women announced that December 2002 would be its last issue. President Ann S. Moore

Ann S. Moore

Ann S. Moore was the Chairman and Chief Executive Officer of Time Inc. until the fall of 2010. She became the company's first female CEO when she was appointed to the position in July 2002.-Biography:...

cited the downturn in the ad economy, stating, "SI Women needed a significant investment to reach its potential," and, "The investment climate was simply not on our side."