Sportsmatch U.K. Ltd. was formerly known as J & J Ford Ltd until 1992 when the name was changed. The company was formed by John Ford in 1972. John set up making scope mounts and scope rings but after 16 years the Sportsmatch GC2 air rifle was born. The rifle was revolutionary at the time as it was a precharged pneumatic air rifle with a fully regulated valve system. This meant that it was the most accurate air rifle of its day. In 1991 the GC2 won the world field target championship and many other championships across the globe. The GC2 was entirely built by hand at the Leighton Buzzard factory in small numbers.

Production of the GC2 was discontinued in 1995 so the the company could concentrate on production of its increasing range of scope mounts.

Orders from various military special forces and police units across the world kept sportsmatch busy producing some special angled one piece scope rings. This lead to the development of adjustable models which mean shooters can almost zero their rifle in without using the telescopic sights adjustment.