Srirangam Srinivasarao often called Sri Sri , was a popular modern Telugu

Telugu language

Telugu is a Central Dravidian language primarily spoken in the state of Andhra Pradesh, India, where it is an official language. It is also spoken in the neighbouring states of Chattisgarh, Karnataka, Maharashtra, Orissa and Tamil Nadu...

 poet and lyricist. Sri Sri was given the title Mahakavi ("Great Poet").
Sri Sri was born into a traditional Telugu Brahmin family from Visakhapatnam

Visakhapatnam

Visakhapatnam is a major sea port on the south east coast of India. With a population of approximately 1.7 million, it is the second largest city in the state of Andhra Pradesh and the third largest city on the east coast of India after Kolkata and Chennai. According to the history, the city was...

 on 30 April, 1910.
Sri Sri was the first true modern Telugu poet to write about contemporary issues that affected day-to-day life of a common man in a style and metre which were not used in classical Telugu poetry.

His book Maha Prasthanam (The Great Journey), an anthology of poems, is one of his major works.