Standee
Encyclopedia
A theatrical standee is a large self-standing display promoting a movie, product or event. They are typically made of cardboard
, and may range from large self-standing poster
s to three-dimensional devices with moving parts and lights.
Standees are typically displayed in theater lobbies or music
stores in advance of film or music
releases.
In the movie business, the more bookings a theater makes in advance for a given film, the more likely it is to place standees in its lobby because of self-interest to spur consumer interest in its future screen offerings. In recent years, theaters increasingly look to on-site advertising from non-movie companies as a revenue source, which creates occasional friction with film distributors, according to “Marketing to Moviegoers: Second Edition.” When standees for Paramount’s “Lara Coft Tomb Raider: The Cradle of Life” incorporated a promotion for the 2003 movie’s tie-in promotion with Jeep automobiles, large theater circuit Regal Cinemas sought payments from Jeep for the exposure in its theaters. Paramount reportedly shifted bookings from 47 Regal theaters to other cinemas that erected the “Tomb Raider”/Jeep standees without payments from Jeep.
While standees have previously been available only in large quantities, recent advances in digital photography and print-on-demand technology have made them widely available to the public. Several companies now offer these items as party decorations, gag gifts and memorial items for the deceased. Standees can now be purchased as one-off custom products, bringing them to the average consumer as well as large corporations and venues.
Paperboard
Paperboard is a thick paper based material. While there is no rigid differentiation between paper and paperboard, paperboard is generally thicker than paper. According to ISO standards, paperboard is a paper with a basis weight above 224 g/m2, but there are exceptions. Paperboard can be single...
, and may range from large self-standing poster
Poster
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...
s to three-dimensional devices with moving parts and lights.
Standees are typically displayed in theater lobbies or music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
stores in advance of film or music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
releases.
In the movie business, the more bookings a theater makes in advance for a given film, the more likely it is to place standees in its lobby because of self-interest to spur consumer interest in its future screen offerings. In recent years, theaters increasingly look to on-site advertising from non-movie companies as a revenue source, which creates occasional friction with film distributors, according to “Marketing to Moviegoers: Second Edition.” When standees for Paramount’s “Lara Coft Tomb Raider: The Cradle of Life” incorporated a promotion for the 2003 movie’s tie-in promotion with Jeep automobiles, large theater circuit Regal Cinemas sought payments from Jeep for the exposure in its theaters. Paramount reportedly shifted bookings from 47 Regal theaters to other cinemas that erected the “Tomb Raider”/Jeep standees without payments from Jeep.
While standees have previously been available only in large quantities, recent advances in digital photography and print-on-demand technology have made them widely available to the public. Several companies now offer these items as party decorations, gag gifts and memorial items for the deceased. Standees can now be purchased as one-off custom products, bringing them to the average consumer as well as large corporations and venues.