Stealing Share is a branding company

Branding agency

A branding agency is a type of marketing agency which specialises in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients...

 founded by brand strategist Tom Dougherty in 2001. Its brand consultants have been sources in mainstream media, including The New York Times and CNN. It has also been a critic of branding for quick service restaurants, commenting on Bojangles, Domino's

Domino's Pizza

Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States of America. Founded in 1960, Domino's is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries and all 50 U.S....

 and Papa John's, as well being critical of the airline industry.

Headquartered in Greensboro, North Carolina, it has recently rebranded national and global brands in the medical industry, including St. Jude Medical

St. Jude Medical

St. Jude Medical, Inc. is a $16 billion global medical device company, with headquarters in Little Canada, Minnesota, United States, a suburb of St. Paul. The company sells products in more than 100 countries and has over 20 operations and manufacturing facilities worldwide. Its principal...

, Integra LifeSciences

Integra LifeSciences

- Limit Uncertainty :Integra LifeSciences Corporation, based in Plainsboro, New Jersey, a global leader in medical devices and regenerative medicine, is dedicated to limiting uncertainty for surgeons, so they can focus on providing the best patient care. Integra is a publicly traded company and is...

 and medical malpractice insurer ProAssurance, as well as other brands in several industries. It has been noted for its research approach, which claims to uncover precepts, belief systems that drive behavior, a process the company called brand anthropology.