Steve Masters
Encyclopedia
Steve Masters is an American radio
and club DJ
. He was an MTV
VJ in 1991, and has worked for radio stations such as "Live 105" San Francisco and Channel 104.9 San Jose. He has also been in a band with his brother, Neighborhood Dilemma, and started his own record label, Tripindicular Records. Masters arrived at KITS a few years prior to the station's flip in 1986 from hits to modern rock. He hosted the night show and became very popular in the Bay Area before leaving in 1995 for work in the music industry at an MCA label.
During his time at Live 105 Masters advanced in the programming department, working with Richard Sands, as the team crafted the station's most successful Arbitron ratings period, as Live 105 was consistently one of the top ranked stations in the 18-34 demographics, as documented in Radio & Records and Billboard. Masters is credited by music industry professionals as finding several songs for his new music show "Transmitter Adjustments" that went on to become national hits in the Alternative radio format. One example is "Creep" by Radiohead in 1993.
Masters has resurfaced on Bay Area radio over the years and has continued to craft radio promotions. Today Steve Masters is regarded as a Bay Area radio legend, due to the extraordinary number of artists he helped gain airplay at Live 105 in the 1980s and 1990s. Now Steve Masters is heard on 73 radio stations across America on a feature called GottGame, a program he created which updates listeners on developments in the video game industry. Masters is also Editor in Chief of the show's web site.
Radio personality
A radio personality is a person with an on-air position in radio broadcasting. A radio personality can be someone who introduces and discusses various genres of music, hosts a talk radio show that may take calls from listeners, or someone whose primary responsibility is to give news, weather,...
and club DJ
Disc jockey
A disc jockey, also known as DJ, is a person who selects and plays recorded music for an audience. Originally, "disc" referred to phonograph records, not the later Compact Discs. Today, the term includes all forms of music playback, no matter the medium.There are several types of disc jockeys...
. He was an MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
VJ in 1991, and has worked for radio stations such as "Live 105" San Francisco and Channel 104.9 San Jose. He has also been in a band with his brother, Neighborhood Dilemma, and started his own record label, Tripindicular Records. Masters arrived at KITS a few years prior to the station's flip in 1986 from hits to modern rock. He hosted the night show and became very popular in the Bay Area before leaving in 1995 for work in the music industry at an MCA label.
During his time at Live 105 Masters advanced in the programming department, working with Richard Sands, as the team crafted the station's most successful Arbitron ratings period, as Live 105 was consistently one of the top ranked stations in the 18-34 demographics, as documented in Radio & Records and Billboard. Masters is credited by music industry professionals as finding several songs for his new music show "Transmitter Adjustments" that went on to become national hits in the Alternative radio format. One example is "Creep" by Radiohead in 1993.
Masters has resurfaced on Bay Area radio over the years and has continued to craft radio promotions. Today Steve Masters is regarded as a Bay Area radio legend, due to the extraordinary number of artists he helped gain airplay at Live 105 in the 1980s and 1990s. Now Steve Masters is heard on 73 radio stations across America on a feature called GottGame, a program he created which updates listeners on developments in the video game industry. Masters is also Editor in Chief of the show's web site.