Steve Pavlovic is an Australian music promoter who founded and runs the successful international record label Modular Recordings

Modular Recordings

Modular Records is an Australian record label. It was established by Sydney-based music promoter Steve Pavlovic as a joint-venture with EMI, but is now distributed by Universal Music in Australia...

. Widely known as "Pav", some of his pre-Modular history was documented in The Sell-in, a book about the Australian independent music industry. Known for taking big risks, Pav originally scored some success through an association with Seattle's grunge scene. Tours with Mudhoney

Mudhoney

Mudhoney is an American alternative rock band. Formed in Seattle, Washington, in 1988 following the demise of Green River, Mudhoney's members are vocalist and rhythm guitarist Mark Arm, lead guitarist Steve Turner, bassist Guy Maddison, and drummer Dan Peters. Original bassist Matt Lukin left the...

 and Nirvana

Nirvana (band)

Nirvana was an American rock band that was formed by singer/guitarist Kurt Cobain and bassist Krist Novoselic in Aberdeen, Washington in 1987...

, who were on tour in Australia when Nevermind

Nevermind

Nevermind is the second studio album by the American rock band Nirvana, released on September 24, 1991. Produced by Butch Vig, Nevermind was the group's first release on DGC Records...

went #1 on the US Billboard 200

Billboard 200

The Billboard 200 is a ranking of the 200 highest-selling music albums and EPs in the United States, published weekly by Billboard magazine. It is frequently used to convey the popularity of an artist or groups of artists...

 chart in 1992, helped to make a name for Pavlovic. That success and subsequent financial problems acted as a prelude to the establishment of Modular.

Having signed some of Australia's successful musical exports, including Ben Lee

Ben Lee

Benjamin Michael "Ben" Lee is an ARIA Award winning musician and actor. Lee began his career as a musician at the age of 14 with the Sydney band Noise Addict, but focused on his solo career when the band broke up in 1995. He appeared as the protagonist in the Australian film The Rage in Placid Lake...

, Wolfmother

Wolfmother

Wolfmother is an Australian rock band from Erskineville, Sydney. Formed in 2000, the group was originally a trio composed of vocalist and guitarist Andrew Stockdale, bassist and keyboardist Chris Ross and drummer Myles Heskett. Wolfmother released their self-titled debut album in October 2005,...

 and The Avalanches

The Avalanches

The Avalanches are an Australian electronic music group formed in 1997 with mainstays Robbie Chater on keyboards, Tony Diblasi on keyboards, bass and backing vocals, and Darren Seltmann on vocals and keyboards. They are known for their live DJ sets and their debut album Since I Left You , which was...

, Pavolic has a reputation as an industry taste-maker and a shrewd operator.