Steve Rocco
Encyclopedia
Steve Rocco is an American businessperson and skateboarder
. He founded World Industries
with Rodney Mullen
which grew into one of the largest and most influential skateboard companies in the world. He has since sold the company and is currently retired.
Through his marketing techniques, he is considered instrumental in starting the popularity of street skateboarding in the 1990s. His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the co founder of Blind, 101, Plan B
and Duffs.
Steve Rocco instituted a number of management techniques which proved very profitable. He hired people smarter than him in every key role. Whenever someone said "it can't be done" he would put in the effort necessary to prove them wrong. For example, when he was told that it would take 13 weeks to make some baseball hats from a vendor, he declared he could build a factory and make them in less time. He created El Segundo Hat and delivered the product in 11 weeks.
Rocco is the subject of the theatrically released 2007 documentary The Man Who Souled The World.
Skateboarding
Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...
. He founded World Industries
World Industries
World Industries is a skateboarding company that offers skateboarding products, accessories and apparel. The company was founded by Steve Rocco in 1987. In 1988, Rocco was joined by skaters Rodney Mullen then Mike Vallely in 1989....
with Rodney Mullen
Rodney Mullen
John Rodney Mullen is a professional freestyle and street skateboarder. He is widely acknowledged as one of the most innovative and influential street skaters in the history of skateboarding...
which grew into one of the largest and most influential skateboard companies in the world. He has since sold the company and is currently retired.
Through his marketing techniques, he is considered instrumental in starting the popularity of street skateboarding in the 1990s. His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the co founder of Blind, 101, Plan B
Plan B Skateboards
-History:The Plan B Skateboarding team was founded in 1991 by Mike Ternasky, Jackson Kontzer, and Gabriel Torres.In 1994, Mike Ternasky was killed in a car accident, leaving the ownership of the company in the hands of Danny Way and Colin McKay, and Michael Ternasky's wife who temporarily shelved...
and Duffs.
Steve Rocco instituted a number of management techniques which proved very profitable. He hired people smarter than him in every key role. Whenever someone said "it can't be done" he would put in the effort necessary to prove them wrong. For example, when he was told that it would take 13 weeks to make some baseball hats from a vendor, he declared he could build a factory and make them in less time. He created El Segundo Hat and delivered the product in 11 weeks.
Rocco is the subject of the theatrically released 2007 documentary The Man Who Souled The World.