Stichting Max Havelaar
Encyclopedia
Stichting Max Havelaar is the Dutch
member of FLO International, which unites 23 Fairtrade producer and labelling initiatives across Europe
, Asia
, Latin America
, North America
, Africa
, Australia
and New Zealand
. Several of these corresponding organizations in other European countries also use the Max Havelaar name. The name comes from Max Havelaar
, which is both the title and the main character of a Dutch 19th-century novel (written by Multatuli
) critical of Dutch colonialism in the Dutch East Indies
.
The Max Havelaar label, the world's first Fairtrade Certification Mark, was officially launched by Stichting Max Havelaar on 15 November 1988, under the efforts of Nico Roozen
, Frans van der Hoff
and Dutch
ecumenical development agency Solidaridad
. The label, used to distinguish Fairtrade products from conventional ones, aims to improve "the living and working conditions of small farmers and agricultural workers in disadvantaged regions". The first fairly traded coffee originated from the UCIRI cooperative in Mexico and was imported by Dutch company Van Weely, roasted by Neuteboom, before being sold directly to worldshops and, for the first time, to mainstream retailers across the Netherlands.
Today, Fairtrade products are available in several Dutch
supermarket
chains such as Jumbo, which sells an average of 18 Fairtrade products per store and Super de Boer
, which sells an average of 17 products per store. Fairtrade products are also available at Albert Heijn
supermarkets across the Netherlands
.
In 2006, Fairtrade labelled sales in the Netherlands
amounted to € 41 million, a 12 % year-to-year increase.
was sued in 2007 by Dutch coffee supplier Douwe Egberts
for explicitly requiring its coffee suppliers to meet fair trade criteria set by Stichting Max Havelaar, most notably the payment of a minimum price and a development premium to producer cooperatives. Douwe Egberts, which sells a number of coffee brands under self-developed ethical criteria, believed the requirements were discriminatory. After several months of discussions and legal challenges, the province of Groningen prevailed in a well-publicized judgement in favor of the province. Coen de Ruiter, director of Stichting Max Havelaar, called the victory a landmark event: "it provides governmental institutions the freedom in their purchasing policy to require suppliers to provide coffee that bears the fair trade criteria, so that a substantial and meaningful contribution is made in the fight against poverty through the daily cup of coffee".
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
member of FLO International, which unites 23 Fairtrade producer and labelling initiatives across Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
, Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
, North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
, Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. Several of these corresponding organizations in other European countries also use the Max Havelaar name. The name comes from Max Havelaar
Max Havelaar
Max Havelaar: Or the Coffee Auctions of the Dutch Trading Company is a culturally and socially significant 1860 novel by Multatuli which was to play a key role in shaping and modifying Dutch colonial policy in the Dutch East Indies in the nineteenth and early twentieth century...
, which is both the title and the main character of a Dutch 19th-century novel (written by Multatuli
Multatuli
Eduard Douwes Dekker , better known by his pen name Multatuli , was a Dutch writer famous for his satirical novel, Max Havelaar , which denounced the abuses of colonialism in the Dutch East Indies .-Biography:Dekker was born in Amsterdam...
) critical of Dutch colonialism in the Dutch East Indies
Dutch East Indies
The Dutch East Indies was a Dutch colony that became modern Indonesia following World War II. It was formed from the nationalised colonies of the Dutch East India Company, which came under the administration of the Netherlands government in 1800....
.
The Max Havelaar label, the world's first Fairtrade Certification Mark, was officially launched by Stichting Max Havelaar on 15 November 1988, under the efforts of Nico Roozen
Nico Roozen
Nico Roozen is a Dutch economist who, in collaboration with Frans van der Hoff and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade certification initiative in 1988. Roozen played a key role in convincing several major Dutch retailers to offer Fairtrade goods,...
, Frans van der Hoff
Frans van der Hoff
Frans van der Hoff , or Francisco VanderHoff Boersma as he is called in Latin America, is a Dutch missionary who, in collaboration with Nico Roozen and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade label in 1988...
and Dutch
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
ecumenical development agency Solidaridad
Solidaridad
Solidaridad is a Dutch ecumenical development agency founded in 1969. Its main objective is the promotion of social justice, for which it runs three programs:*Fairtrade, for economic justice, with coffee, tropical fruits and cotton/textiles as sub-programs;...
. The label, used to distinguish Fairtrade products from conventional ones, aims to improve "the living and working conditions of small farmers and agricultural workers in disadvantaged regions". The first fairly traded coffee originated from the UCIRI cooperative in Mexico and was imported by Dutch company Van Weely, roasted by Neuteboom, before being sold directly to worldshops and, for the first time, to mainstream retailers across the Netherlands.
Today, Fairtrade products are available in several Dutch
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
chains such as Jumbo, which sells an average of 18 Fairtrade products per store and Super de Boer
Super de Boer
Super de Boer N.V. is a Dutch retail company which operates a chain of supermarkets in the country. The holding company for Super de Boer was formerly named Laurus N.V., but changed its name to that of its only remaining retail brand in January 2008. There are currently 330 Super de Boer stores...
, which sells an average of 17 products per store. Fairtrade products are also available at Albert Heijn
Albert Heijn
Albert Heijn B.V. is a supermarket chain founded in 1887 in Oostzaan, Netherlands. It is named after Albert Heijn, Sr., the founder of the first store in Oostzaan....
supermarkets across the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
.
In 2006, Fairtrade labelled sales in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
amounted to € 41 million, a 12 % year-to-year increase.
Court case against the province of Groningen
The Dutch province of GroningenGroningen (province)
Groningen [] is the northeasternmost province of the Netherlands. In the east it borders the German state of Niedersachsen , in the south Drenthe, in the west Friesland and in the north the Wadden Sea...
was sued in 2007 by Dutch coffee supplier Douwe Egberts
Douwe Egberts
Douwe Egberts is a Dutch corporation that processes and trades coffee, tea, and other groceries. Its full name is Douwe Egberts Koninklijke Tabaksfabriek-Koffiebranderijen-Theehandel NV, which translates as "Douwe Egberts Royal Tobacco Factory - Coffee Roasters - Tea Traders, Plc."...
for explicitly requiring its coffee suppliers to meet fair trade criteria set by Stichting Max Havelaar, most notably the payment of a minimum price and a development premium to producer cooperatives. Douwe Egberts, which sells a number of coffee brands under self-developed ethical criteria, believed the requirements were discriminatory. After several months of discussions and legal challenges, the province of Groningen prevailed in a well-publicized judgement in favor of the province. Coen de Ruiter, director of Stichting Max Havelaar, called the victory a landmark event: "it provides governmental institutions the freedom in their purchasing policy to require suppliers to provide coffee that bears the fair trade criteria, so that a substantial and meaningful contribution is made in the fight against poverty through the daily cup of coffee".