Streisand effect
Encyclopedia
The Streisand effect is a primarily online phenomenon
in which an attempt to hide or remove a piece of information has the unintended consequence
of publicizing the information more widely. It is named after American entertainer Barbra Streisand
, whose attempt in 2003 to suppress photographs of her residence inadvertently generated further publicity.
Similar attempts have been made, for example, in cease-and-desist letter
s, to suppress number
s, files and websites. Instead of being suppressed, the information receives extensive publicity and media extensions such as videos & spoof songs, often being widely mirrored
across the Internet or distributed on file-sharing networks.
Mike Masnick
of Techdirt
coined the term after Streisand, citing privacy violations, unsuccessfully sued photographer Kenneth Adelman and Pictopia.com for US$50 million in an attempt to have an aerial photograph of her mansion removed from the publicly available collection of 12,000 California
coastline photographs. Adelman said that he was photographing beachfront property to document coastal erosion
as part of the government sanctioned and commissioned California Coastal Records Project
. As a result of the case, public knowledge of the picture increased substantially; more than 420,000 people visited the site over the following month.
Internet meme
The term Internet meme is used to describe a concept that spreads via the Internet. The term is a reference to the concept of memes, although the latter concept refers to a much broader category of cultural information.-Description:...
in which an attempt to hide or remove a piece of information has the unintended consequence
Unintended consequence
In the social sciences, unintended consequences are outcomes that are not the outcomes intended by a purposeful action. The concept has long existed but was named and popularised in the 20th century by American sociologist Robert K. Merton...
of publicizing the information more widely. It is named after American entertainer Barbra Streisand
Barbra Streisand
Barbra Joan Streisand is an American singer, actress, film producer and director. She has won two Academy Awards, eight Grammy Awards, four Emmy Awards, a Special Tony Award, an American Film Institute award, a Peabody Award, and is one of the few entertainers who have won an Oscar, Emmy, Grammy,...
, whose attempt in 2003 to suppress photographs of her residence inadvertently generated further publicity.
Similar attempts have been made, for example, in cease-and-desist letter
Cease and desist
A cease and desist is an order or request to halt an activity and not to take it up again later or else face legal action. The recipient of the cease-and-desist may be an individual or an organization....
s, to suppress number
Illegal number
An illegal number is a number that represents information which is illegal to possess, utter or propagate. Any information that can be represented in binary format is representable as a number, and therefore if the information itself is illegal in some way, the pure number itself may be...
s, files and websites. Instead of being suppressed, the information receives extensive publicity and media extensions such as videos & spoof songs, often being widely mirrored
Mirror (computing)
In computing, a mirror is an exact copy of a data set. On the Internet, a mirror site is an exact copy of another Internet site.Mirror sites are most commonly used to provide multiple sources of the same information, and are of particular value as a way of providing reliable access to large downloads...
across the Internet or distributed on file-sharing networks.
Mike Masnick
Mike Masnick
Michael "Mike" Masnick is the CEO and founder of Techdirt, a weblog that focuses on technology news and tech-related issues...
of Techdirt
Techdirt
Techdirt is a weblog that reports on technology trends, and related business and economic policy issues, often focusing on copyright and patent reform. The website was started in 1997 by Mike Masnick and it was originally based on the weblog Slash. Techdirt has been named among the favorite blogs...
coined the term after Streisand, citing privacy violations, unsuccessfully sued photographer Kenneth Adelman and Pictopia.com for US$50 million in an attempt to have an aerial photograph of her mansion removed from the publicly available collection of 12,000 California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
coastline photographs. Adelman said that he was photographing beachfront property to document coastal erosion
Coastal erosion
Coastal erosion is the wearing away of land and the removal of beach or dune sediments by wave action, tidal currents, wave currents, or drainage...
as part of the government sanctioned and commissioned California Coastal Records Project
California Coastal Records Project
The California Coastal Records Project documents the California coastline with aerial photos taken from a helicopter flying parallel to the shore. Their webpage provides access to these images....
. As a result of the case, public knowledge of the picture increased substantially; more than 420,000 people visited the site over the following month.
Examples
- In April 2007, an attempt at blocking an AACS keyAACS encryption key controversyA controversy surrounding the AACS cryptographic key arose in April 2007 when the Motion Picture Association of America and the Advanced Access Content System Licensing Administrator, LLC began issuing demand letters to websites publishing a 128-bit number, represented in hexadecimal as 09 F9 11...
from being disseminated on DiggDiggDigg is a social news website. Prior to Digg v4, its cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively. Digg's popularity prompted the creation of copycat social networking sites with story submission and voting systems...
caused an uproar when cease-and-desist letters demanded the code be removed from several high-profile websites. This led to the key's proliferation across other sites and chat rooms in various formats, with one commentator describing it as having become "the most famous number on the internet". Within a month, the key had been reprinted on over 280,000 pages, printed on T-shirts and tattoos, and had appeared on YouTubeYouTubeYouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
in a song played over 45,000 times. - In November 2007, Tunisia blocked access to YouTube and DailyMotion after material was posted of Tunisian political prisoners. Activists and their supporters then started to link the location of then-President Zine el-Abidine Ben Ali's palace on Google Earth to videos about civil liberties in general. The Economist said this "turned a low-key human-rights story into a fashionable global campaign".
- In January 2008, The Church of ScientologyChurch of ScientologyThe Church of Scientology is an organization devoted to the practice and the promotion of the Scientology belief system. The Church of Scientology International is the Church of Scientology's parent organization, and is responsible for the overall ecclesiastical management, dissemination and...
's unsuccessful attempts to get Internet websites to delete a video of Tom CruiseTom CruiseThomas Cruise Mapother IV , better known as Tom Cruise, is an American film actor and producer. He has been nominated for three Academy Awards and he has won three Golden Globe Awards....
speaking about ScientologyScientologyScientology is a body of beliefs and related practices created by science fiction and fantasy author L. Ron Hubbard , starting in 1952, as a successor to his earlier self-help system, Dianetics...
resulted in the creation of Project ChanologyProject ChanologyProject Chanology is a protest movement against the practices of the Church of Scientology by members of Anonymous, a leaderless Internet-based group that defines itself as ubiquitous...
. - In 2008, the Pirate Bay was asked to censor a link to a famous Swedish murder case and evidence that circulated on the BitTorrent search site. Peter SundePeter SundePeter Sunde Kolmisoppi is an IT expert with Norwegian and Finnish roots. He is best known for being a co-founder and the spokesperson of The Pirate Bay, a BitTorrent tracker site.-Personal life:...
, the Pirate Bay's spokesman said that removal would only increase public interest, according to the Streisand effect, and thus keeping the links served everybody's interest. - On 5 December 2008, the Internet Watch FoundationInternet Watch FoundationThe Internet Watch Foundation is a non-governmental charitable body based in the United Kingdom. It states that its remit is "to minimise the availability of 'potentially criminal' Internet content, specifically images of child sexual abuse hosted anywhere, and criminally obscene adult content in...
(IWF) addedInternet Watch Foundation and WikipediaOn 5 December 2008, the Internet Watch Foundation , a British watchdog group, blacklisted content on the English version of the online encyclopaedia Wikipedia related to Scorpions' 1976 studio album Virgin Killer, due to the presence of its controversial cover artwork, depicting a young girl posing...
the WikipediaWikipediaWikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 20 million articles have been written collaboratively by volunteers around the world. Almost all of its articles can be edited by anyone with access to the site,...
article about the 1976 ScorpionsScorpions (band)Scorpions are a heavy metal/hard rock band from Hannover, Germany, formed in 1965 by guitarist Rudolf Schenker, who is the band's only constant member. They are known for their 1980s rock anthem "Rock You Like a Hurricane" and many singles, such as "No One Like You", "Send Me an Angel", "Still...
album Virgin KillerVirgin KillerVirgin Killer is the fourth studio album by the German heavy metal band Scorpions. It was released in 1976 and was the first album of the band to attract attention outside Europe. The title is described as being a reference to time as the killer of innocence. The original cover featured a nude...
to a child pornography blacklist, considering the album's cover art "a potentially illegal indecent image of a child under the age of 18". The article quickly became one of the most popular pages on the site, and the publicity surrounding the censorship resulted in the image being spread across other sites. The IWF were later reported on the BBC NewsBBC NewsBBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...
website to have said "IWF's overriding objective is to minimise the availability of indecent images of children on the internet, however, on this occasion our efforts have had the opposite effect". This effect was also noted by the IWF in their statement about the removal of the URL from the blacklist. - In September 2009, multi-national oil company TrafiguraTrafiguraTrafigura is an Amsterdam-based multinational company founded in 1993 trading in base metals and energy, including oil. the company had equity of more than $2 billion and a turnover of $73 billion that generated $440 million of profit....
obtained a super-injunction against The GuardianThe GuardianThe Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
newspaper, preventing them from reporting on an internal Trafigura investigation into the 2006 Côte d'Ivoire toxic waste dump scandal, and also from reporting on even the existence of the injunction. Utilising Parliamentary privilegeParliamentary privilegeParliamentary privilege is a legal immunity enjoyed by members of certain legislatures, in which legislators are granted protection against civil or criminal liability for actions done or statements made related to one's duties as a legislator. It is common in countries whose constitutions are...
, Labour MP Paul FarrellyPaul FarrellyChristopher Paul Farrelly is a British Labour Party politician and journalist, who has been the Member of Parliament for Newcastle-under-Lyme since 2001.-Early life:...
referred to the super-injunction in a parliamentary question, and on October 12, 2009, The Guardian reported that they had been gagged from reporting parliament, in violation of the 1688 Bill of Rights. Blogger Richard Wilson correctly identified the blocked question as referring to the Trafigura waste dump scandal, after which The SpectatorThe SpectatorThe Spectator is a weekly British magazine first published on 6 July 1828. It is currently owned by David and Frederick Barclay, who also owns The Daily Telegraph. Its principal subject areas are politics and culture...
suggested the same. Not long after, Trafigura began trending on TwitterTwitterTwitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
, helped along by Stephen FryStephen FryStephen John Fry is an English actor, screenwriter, author, playwright, journalist, poet, comedian, television presenter and film director, and a director of Norwich City Football Club. He first came to attention in the 1981 Cambridge Footlights Revue presentation "The Cellar Tapes", which also...
retweeting the story to his followers. Twitter users soon tracked down all details of the case, and by October 16, the super-injunction had been lifted and the report published. - In December 2010, the website WikiLeaksWikileaksWikiLeaks is an international self-described not-for-profit organisation that publishes submissions of private, secret, and classified media from anonymous news sources, news leaks, and whistleblowers. Its website, launched in 2006 under The Sunshine Press organisation, claimed a database of more...
was the subject of DoS attacksDenial-of-service attackA denial-of-service attack or distributed denial-of-service attack is an attempt to make a computer resource unavailable to its intended users...
and rejection from ISPsInternet service providerAn Internet service provider is a company that provides access to the Internet. Access ISPs directly connect customers to the Internet using copper wires, wireless or fiber-optic connections. Hosting ISPs lease server space for smaller businesses and host other people servers...
as a consequence of the United States cable leaksUnited States diplomatic cables leakThe United States diplomatic cables leak, widely known as Cablegate, began in February 2010 when WikiLeaks—a non-profit organization that publishes submissions from anonymous whistleblowers—began releasing classified cables that had been sent to the U.S. State Department by 274 of its consulates,...
. People sympathetic to WikiLeaks' cause voluntarily mirrored the websiteMirror (computing)In computing, a mirror is an exact copy of a data set. On the Internet, a mirror site is an exact copy of another Internet site.Mirror sites are most commonly used to provide multiple sources of the same information, and are of particular value as a way of providing reliable access to large downloads...
in order to make it impossible for any one person to completely remove the cables. - In May 2011, Premier League footballer Ryan GiggsRyan GiggsRyan Joseph Giggs OBE is a Welsh professional footballer who plays for Manchester United. Giggs made his first appearance for the club during the 1990–91 season and has been a regular player since the 1991–92 season...
sued Twitter after an account revealed that he was the subject of an anonymised privacy injunctionGag orderA gag order is an order, sometimes a legal order by a court or government, other times a private order by an employer or other institution, restricting information or comment from being made public.Gag orders are often used against participants involved in a lawsuit or criminal trial...
(informally referred to as a "super-injunction") that prevented the publication of details regarding an alleged affair with model and former Big BrotherBig Brother (UK)Big Brother UK is the British version of the Dutch Big Brother television format, which takes its name from the character in George Orwell's 1948 novel Nineteen Eighty-Four...
contestant Imogen ThomasImogen ThomasImogen Mary Thomas is a Welsh glamour model, beauty queen and television personality. She rose to fame in 2003, after winning Miss Wales, and achieved further note in 2006, when she lasted three months on the seventh series of reality TV series Big Brother.-Early life:Imogen was born to Charles...
. A blogger for the ForbesForbesForbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
website observed that the British media, who were banned from breaking the terms of the injunction, had mocked the footballer for not understanding the effect. The Guardian subsequently posted a graph detailing—without naming the player—the number of references to the player's name against time, showing a large spike following the news that the player was seeking legal action.
See also
- Banned in BostonBanned in Boston"Banned in Boston" was a phrase employed from the late 19th century through the mid-20th century to describe a literary work, motion picture, or play prohibited from distribution or exhibition in Boston, Massachusetts, USA...
- Blowback (intelligence)Blowback (intelligence)Blowback is the espionage term for the violent, unintended consequences of a covert operation that are suffered by the civil population of the aggressor government...
- CTB v News Group NewspapersCTB v News Group NewspapersCTB v News Group Newspapers is an English legal case between Manchester United player Ryan Giggs, given the pseudonym CTB, and defendants News Group Newspapers Limited and model Imogen Thomas....
- DeCSSDeCSSDeCSS is a computer program capable of decrypting content on a commercially produced DVD video disc. Before the release of DeCSS, there was no way for computers running a Linux-based operating system to play video DVDs....
- Massachusetts Bay Transportation Authority v. AndersonMassachusetts Bay Transportation Authority v. AndersonMassachusetts Bay Transportation Authority v. Anderson, et al., Civil Action No. 08-11364, was a challenge brought by the Massachusetts Bay Transportation Authority to prevent three Massachusetts Institute of Technology students from publicly presenting a security vulnerability they discovered in...
- Slashdot effectSlashdot effectThe Slashdot effect, also known as slashdotting, occurs when a popular website links to a smaller site, causing a massive increase in traffic. This overloads the smaller site, causing it to slow down or even temporarily close. The name stems from the huge influx of web traffic that results from...
- Superinjunction