Sugar Publishing
Encyclopedia
Sugar Inc. is a privately owned media
company founded in April 2006 and headquartered in San Francisco. The company has created a network of lifestyle and entertainment
blogs geared towards women, with each weblog focusing on one particular subject, such as fashion
, beauty
, humor, technology
, food
, fitness and advice.
was created in March 2005 by Lisa and Brian Sugar to satisfy Lisa’s obsession with celebrities and fashion. The site is credited with running some of the first photos of Renée Zellweger
’s surprise marriage
to Kenny Chesney
.
Sugar Publishing began adding blogs to the network in April 2006 and later that year received Series A Funding from Sequoia Capital
. Brian Sugar currently serves as the company’s CEO and Publisher, while Lisa Sugar is the company’s Editor-in-Chief. As of September 2008, the company reported 8.5 million unique users each month.
's Health Talk
In August 2008, PopSugar was quoted in Chicago Tribune
In November 2008, BellaSugar appeared on NBC
's San Diego affiliate
In September 2008, GeekSugar was featured on Forbes
.com
In December 2008, Lisa Sugar, Sugar's Founder and Editor-in-Chief, was featured in Lucky Magazine
In December 2008, Sugar Inc. was named 2008 Newsmaker by California Apparel News
In December 2008, Lisa Sugar was interviewed by USA Today
In September 2009, Sugar Inc. was featured in The New York Times
.
In May 2010, Sugar Inc. was named among the Hottest Companies in San Francisco.
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
company founded in April 2006 and headquartered in San Francisco. The company has created a network of lifestyle and entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...
blogs geared towards women, with each weblog focusing on one particular subject, such as fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
, beauty
Beauty
Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction. Beauty is studied as part of aesthetics, sociology, social psychology, and culture...
, humor, technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
, food
Food
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...
, fitness and advice.
History
PopSugarPopsugar
PopSugar.com is Sugar Publishing's celebrity news and gossip site. Founded in March 2005, the site is based in San Francisco, California.PopSugar is the flagship site for the Sugar Network, which now includes nine additional sites.-Editors:...
was created in March 2005 by Lisa and Brian Sugar to satisfy Lisa’s obsession with celebrities and fashion. The site is credited with running some of the first photos of Renée Zellweger
Renée Zellweger
Renée Kathleen Zellweger is an American actress and producer. Zellweger first gained widespread attention for her role in the film Jerry Maguire , and subsequently received two nominations for the Academy Award for Best Actress for her roles as Bridget Jones in the comedy Bridget Jones's Diary ...
’s surprise marriage
Marriage
Marriage is a social union or legal contract between people that creates kinship. It is an institution in which interpersonal relationships, usually intimate and sexual, are acknowledged in a variety of ways, depending on the culture or subculture in which it is found...
to Kenny Chesney
Kenny Chesney
Kenneth "Kenny" Arnold Chesney is an American country music singer and songwriter. Chesney has recorded 15 albums, 14 of which have been certified gold or higher by the RIAA. He has also produced more than 30 Top Ten singles on the U.S...
.
Sugar Publishing began adding blogs to the network in April 2006 and later that year received Series A Funding from Sequoia Capital
Sequoia Capital
Sequoia Capital is a Californian venture capital firm located on Sand Hill Road in Menlo Park, California. The Wall Street Journal has called Sequoia Capital "one of the highest-caliber venture firms", and noted that it is "one of Silicon Valley's most influential venture-capital firms"...
. Brian Sugar currently serves as the company’s CEO and Publisher, while Lisa Sugar is the company’s Editor-in-Chief. As of September 2008, the company reported 8.5 million unique users each month.
Media coverage and recognition
In June 2008, BellaSugar was featured on an episode with Fox News ChannelFox News Channel
Fox News Channel , often called Fox News, is a cable and satellite television news channel owned by the Fox Entertainment Group, a subsidiary of News Corporation...
's Health Talk
In August 2008, PopSugar was quoted in Chicago Tribune
Chicago Tribune
The Chicago Tribune is a major daily newspaper based in Chicago, Illinois, and the flagship publication of the Tribune Company. Formerly self-styled as the "World's Greatest Newspaper" , it remains the most read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is...
In November 2008, BellaSugar appeared on NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
's San Diego affiliate
In September 2008, GeekSugar was featured on Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
.com
In December 2008, Lisa Sugar, Sugar's Founder and Editor-in-Chief, was featured in Lucky Magazine
In December 2008, Sugar Inc. was named 2008 Newsmaker by California Apparel News
In December 2008, Lisa Sugar was interviewed by USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
In September 2009, Sugar Inc. was featured in The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
.
In May 2010, Sugar Inc. was named among the Hottest Companies in San Francisco.
External links
- Official website
- "Blogging for Dollars by Paul Sloan and Paul Kaihla, Business 2.0Business 2.0Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the "New Economy"...
, October 2, 2006