Suma (co-operative)
Encyclopedia
Suma is the trading name of the Triangle Wholefoods Collective Ltd, a worker co-operative incorporated as an industrial and provident society
. It was founded in Leeds
in 1975 and is now based in Elland
, West Yorkshire
. It is the largest independent wholefood wholesale
r in the United Kingdom. The co-operative specializes in vegetarian, fairly traded, organic
, ethical, ecological and natural products.
Its turnover for the year to 30 September 2007 is reported as £23,934,267, ranking it 51st among British co-operatives (see Co-operative review 2009, p. 5)
Despite its trading volume, it is notable for being Britain's largest collective
ly organised co-operative, in that it still avoids hierarchy and practices equal pay and job rotation despite employing some 150 people
The Cooperative’s policy and direction is decided by general meeting of the members. The Coordinators direct the business within a flat management structure. An elected management committee oversees the fulfillment of the democratically agreed business plan.
Suma has a 30-year history of working to be an equal opportunities employer. It encourages its members and employees to learn new skills, take on new responsibilities and make improvements in working practices. It appreciates the benefits of diversity in the workplace and strives to encourage it.
Since Suma was established it has only stocked vegetarian food, and has a zero tolerance policy to any goods containing animal products or derivatives. Over 30 years later it still sells exclusively vegetarian products and is committed to promoting vegetarianism as an ethical lifestyle choice. It premises are a meat-free zone, and workers benefit from a vegetarian canteen. Not everyone who works at Suma is a vegetarian.
Reg and friends set up in the back kitchen of a house in Victoria Road, Leeds, from where they sold cereal flakes, dried fruits and brown rice. They soon needed more room, and so rented a lock-up garage nearby – this is where the name ‘Suma’ was first used for the growing business. At the time, Reg was working as a delivery driver for Jonathan Silver, taking clothes to his chain of menswear shops around the north of England. Reg delivered the wholefood orders in between the ‘official’ deliveries for his boss, who knew what was going on but turned a blind eye even so. (Jonathan Silver later sold up and went travelling. After he returned to England he bought Dean Clough Mills in Halifax in 1982, in partnership with Ernest Hall. Ernest bought him out in 1984, when Jonathan Silver went on to buy Salts Mill in Saltaire, now a major tourist attraction in the area).
Within a year they needed proper premises, and in 1976 acquired a tiny two-storey warehouse in Wharf Street, Leeds. Lots of stairs had made the warehouse unsuitable for storing food, and there is even one particular story of a time when several tonnes of fruit were carried upstairs, resulting in a horrible creaking noise as the ceiling started to collapse! Luckily the day was saved thanks to a little ingenuity and several large pieces of wood used as makeshift ‘props’. A retail shop called Beano was established round the corner in Kirkgate, and soon became an independent cooperative, separate from the wholesaling side of the enterprise. In 1977, Reg sold the Suma business to the then seven employees, who became the founder members of Triangle Wholefoods Collective Ltd, trading as Suma.
In 1978 Suma moved into a much larger three-storey warehouse across the road at 46 The Calls, Leeds. It seemed huge – the entire stock fitted into one half of the ground floor. However, rapid expansion of the wholefood market meant that by 1986 the whole place was bursting at the seams and Suma moved to a 70,000 sq. ft. warehouse shed in Dean Clough Mills, Halifax. There followed 15 years of steady growth, both of turnover and of the cooperative. Alongside the growth in size there was a corresponding increase in the complexity and sophistication of the business, and the structure of the coop went through many modifications to manage this change. In 2001, Suma moved to purpose-built premises in Elland, where currently around 150 are employed.
of spin-off co-operatives in the food sector including Beano Wholefoods (a retailer in Leeds), Hebden Water Milling Collective (which mixed and packaged food and produced nut butters) and Cena (a research co-op). It was a major customer of the Wharf Street Café and collaborated with Leeds Beer Co-operative (the Ale House). It became a significant motor of co-operative creations, and established a co-operative development loan fund. For a period of several years in the 1980s, each time members decided to increase the pay rate, the same amount was put into the co-operative development fund.
Suma was in a leading position in the very fast-growing market for health food in the mid to late 1990s, and was conscious of immense growth opportunities. However the preferred method of expansion was based on the creation of independent co-operative businesses, rather than a more co-ordinated strategy. Suma therefore deliberately devolved several of its regional markets, such as Scotland and the Midlands, to other newly founded co-operative wholesalers (Green City Wholefoods and Ouroboros respectively). In 1989 a study was carried out on the creation of a nationwide co-operative wholefood group, including the above along with the sizeable Nova in Bristol, under the provisional name of NOW - Network of Wholefoods. However Suma, with roughly half the sales of the putative combined group, felt it had more to lose than to gain, and preferred to continue alone. The cluster of businesses grew more slowly than the market as a whole, and the movement steadily lost market share. Suma has partially redressed this by launching its own branded goods
.
Industrial and Provident Society
An industrial and provident society is a legal entity for a trading business or voluntary organisation in the United Kingdom, the Republic of Ireland, and New Zealand...
. It was founded in Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...
in 1975 and is now based in Elland
Elland
Elland is a market town in Calderdale, in the county of West Yorkshire, England, south of Halifax, by the River Calder and the Calder and Hebble Navigation. The area of Elland was called Elant in the Domesday Book...
, West Yorkshire
West Yorkshire
West Yorkshire is a metropolitan county within the Yorkshire and the Humber region of England with a population of 2.2 million. West Yorkshire came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972....
. It is the largest independent wholefood wholesale
Wholesale
Wholesaling, jobbing, or distributing is defined as the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services...
r in the United Kingdom. The co-operative specializes in vegetarian, fairly traded, organic
Organic food
Organic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...
, ethical, ecological and natural products.
Its turnover for the year to 30 September 2007 is reported as £23,934,267, ranking it 51st among British co-operatives (see Co-operative review 2009, p. 5)
Despite its trading volume, it is notable for being Britain's largest collective
Collective
A collective is a group of entities that share or are motivated by at least one common issue or interest, or work together on a specific project to achieve a common objective...
ly organised co-operative, in that it still avoids hierarchy and practices equal pay and job rotation despite employing some 150 people
Principles
Suma is a fully democratic workers’ cooperative. All cooperative members and employees receive the same net hourly rate of pay, no matter what their job or responsibilities. All members have input into the direction and policy of the Cooperative.The Cooperative’s policy and direction is decided by general meeting of the members. The Coordinators direct the business within a flat management structure. An elected management committee oversees the fulfillment of the democratically agreed business plan.
Suma has a 30-year history of working to be an equal opportunities employer. It encourages its members and employees to learn new skills, take on new responsibilities and make improvements in working practices. It appreciates the benefits of diversity in the workplace and strives to encourage it.
Since Suma was established it has only stocked vegetarian food, and has a zero tolerance policy to any goods containing animal products or derivatives. Over 30 years later it still sells exclusively vegetarian products and is committed to promoting vegetarianism as an ethical lifestyle choice. It premises are a meat-free zone, and workers benefit from a vegetarian canteen. Not everyone who works at Suma is a vegetarian.
History
Suma was started in 1975 by Reg Tayler. Reg had already gained some experience of wholefoods in London, and when he moved to Leeds he opened a retail shop, Plain Grain. In August 1975, at a meeting attended by all the wholefood shops in the north of England, he proposed they set up a wholefoods wholesaling co-operative in order to supply each other.Reg and friends set up in the back kitchen of a house in Victoria Road, Leeds, from where they sold cereal flakes, dried fruits and brown rice. They soon needed more room, and so rented a lock-up garage nearby – this is where the name ‘Suma’ was first used for the growing business. At the time, Reg was working as a delivery driver for Jonathan Silver, taking clothes to his chain of menswear shops around the north of England. Reg delivered the wholefood orders in between the ‘official’ deliveries for his boss, who knew what was going on but turned a blind eye even so. (Jonathan Silver later sold up and went travelling. After he returned to England he bought Dean Clough Mills in Halifax in 1982, in partnership with Ernest Hall. Ernest bought him out in 1984, when Jonathan Silver went on to buy Salts Mill in Saltaire, now a major tourist attraction in the area).
Within a year they needed proper premises, and in 1976 acquired a tiny two-storey warehouse in Wharf Street, Leeds. Lots of stairs had made the warehouse unsuitable for storing food, and there is even one particular story of a time when several tonnes of fruit were carried upstairs, resulting in a horrible creaking noise as the ceiling started to collapse! Luckily the day was saved thanks to a little ingenuity and several large pieces of wood used as makeshift ‘props’. A retail shop called Beano was established round the corner in Kirkgate, and soon became an independent cooperative, separate from the wholesaling side of the enterprise. In 1977, Reg sold the Suma business to the then seven employees, who became the founder members of Triangle Wholefoods Collective Ltd, trading as Suma.
In 1978 Suma moved into a much larger three-storey warehouse across the road at 46 The Calls, Leeds. It seemed huge – the entire stock fitted into one half of the ground floor. However, rapid expansion of the wholefood market meant that by 1986 the whole place was bursting at the seams and Suma moved to a 70,000 sq. ft. warehouse shed in Dean Clough Mills, Halifax. There followed 15 years of steady growth, both of turnover and of the cooperative. Alongside the growth in size there was a corresponding increase in the complexity and sophistication of the business, and the structure of the coop went through many modifications to manage this change. In 2001, Suma moved to purpose-built premises in Elland, where currently around 150 are employed.
Cluster strategy
Suma became the hub of a clusterBusiness cluster
A business cluster is a geographic concentration of interconnected businesses, suppliers, and associated institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally and globally. In urban studies, the term agglomeration is used...
of spin-off co-operatives in the food sector including Beano Wholefoods (a retailer in Leeds), Hebden Water Milling Collective (which mixed and packaged food and produced nut butters) and Cena (a research co-op). It was a major customer of the Wharf Street Café and collaborated with Leeds Beer Co-operative (the Ale House). It became a significant motor of co-operative creations, and established a co-operative development loan fund. For a period of several years in the 1980s, each time members decided to increase the pay rate, the same amount was put into the co-operative development fund.
Suma was in a leading position in the very fast-growing market for health food in the mid to late 1990s, and was conscious of immense growth opportunities. However the preferred method of expansion was based on the creation of independent co-operative businesses, rather than a more co-ordinated strategy. Suma therefore deliberately devolved several of its regional markets, such as Scotland and the Midlands, to other newly founded co-operative wholesalers (Green City Wholefoods and Ouroboros respectively). In 1989 a study was carried out on the creation of a nationwide co-operative wholefood group, including the above along with the sizeable Nova in Bristol, under the provisional name of NOW - Network of Wholefoods. However Suma, with roughly half the sales of the putative combined group, felt it had more to lose than to gain, and preferred to continue alone. The cluster of businesses grew more slowly than the market as a whole, and the movement steadily lost market share. Suma has partially redressed this by launching its own branded goods
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
.