Summit Awards
Encyclopedia
The Summit International Awards grants award
s for excellence in creativity
and effectiveness
of advertising
and communication content.
Founded in 1994, the organization has served the segment of the industry consisting primarily of advertising and other communication companies and individuals. Jocelyn Luciano is the Executive Director of the organization.
The Summit International Awards, an independent, international competition organization, focuses on creating a community of marketing effectiveness and creative excellence and recognizing outstanding achievements. It is dedicated to furthering excellence in the communications industry and administers rigorous awards competitions throughout the year with the goal of recognizing companies and individuals achieving greatness in the communication world.
The organization conducts three annual competitions.
The organization is recognized worldwide as one of the industry’s most prestigious awards.
Award
An award is something given to a person or a group of people to recognize excellence in a certain field; a certificate of excellence. Awards are often signifiedby trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons...
s for excellence in creativity
Creativity
Creativity refers to the phenomenon whereby a person creates something new that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs...
and effectiveness
Effectiveness
Effectiveness is the capability of producing a desired result. When something is deemed effective, it means it has an intended or expected outcome, or produces a deep, vivid impression.-Etymology:...
of advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and communication content.
Founded in 1994, the organization has served the segment of the industry consisting primarily of advertising and other communication companies and individuals. Jocelyn Luciano is the Executive Director of the organization.
The Summit International Awards, an independent, international competition organization, focuses on creating a community of marketing effectiveness and creative excellence and recognizing outstanding achievements. It is dedicated to furthering excellence in the communications industry and administers rigorous awards competitions throughout the year with the goal of recognizing companies and individuals achieving greatness in the communication world.
The organization conducts three annual competitions.
- Summit Creative Award (SCA) - Recognizes creative excellence in companies and individuals with billing under $30 million. Includes all media and industries.
- Summit Marketing Effectiveness Award (MEA) - A unique competitive arena where the judging criteria are based on the true purpose of marketing communications: to change, influence, or reinforce the consumer’s knowledge, attitudes, and beliefs. Creative samples and a short brief are included to evaluation.
- Summit Emerging Media Awards (EMA) - Administered to identify the world's communication pioneers. Those pushing the bounds of the communication badlands. All forms of emerging media are explored.
The organization is recognized worldwide as one of the industry’s most prestigious awards.