Summit Candy Bar
Encyclopedia
Summit Candy Bar was manufactured in the early 1980s
by Mars
in the United States. The candy bar
consisted of two wafers covered with peanut
s, all coated in chocolate
.
In 1983 Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate. Consumer panelists said the modifications were more gimmick
y than substantive. The new bar was longer, thinner, and firmer, and got pretty good but not great reviews. Keeping the bar from melting was noted as a problem. Production of the bar was halted and it is no longer available.
1980s
File:1980s decade montage.png|thumb|400px|From left, clockwise: The first Space Shuttle, Columbia, lifted off in 1981; American President Ronald Reagan and Soviet leader Mikhail Gorbachev eased tensions between the two superpowers, leading to the end of the Cold War; The Fall of the Berlin Wall in...
by Mars
Mars, Incorporated
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...
in the United States. The candy bar
Candy bar
A chocolate bar is a confection in bar form comprising some or all of the following components: cocoa solids, cocoa butter, sugar, milk. The relative presence or absence of these components form the subclasses of dark chocolate, milk chocolate, and white chocolate. In addition to these main...
consisted of two wafers covered with peanut
Peanut
The peanut, or groundnut , is a species in the legume or "bean" family , so it is not a nut. The peanut was probably first cultivated in the valleys of Peru. It is an annual herbaceous plant growing tall...
s, all coated in chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
.
In 1983 Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate. Consumer panelists said the modifications were more gimmick
Gimmick
In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature...
y than substantive. The new bar was longer, thinner, and firmer, and got pretty good but not great reviews. Keeping the bar from melting was noted as a problem. Production of the bar was halted and it is no longer available.