SuperPretzel
Encyclopedia
SuperPretzel is a brand of frozen pretzel
s marketed by J & J Snack Foods Corporation
. The basic product is a box containing 6 pretzels, which are designed to be heated in either the oven or microwave, as well as a packet of salt to add to the pretzels.
Also available are pretzel bites, with or without cheese in the middle. Other products may be available, varying by market locations.
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When sales increased, the production line was expanded. He told his manufacturing engineer that he wanted a fully automated line. The engineer told him he was dreaming and called it "the dream line", but eventually it became a reality. As of April 2008, Shreiber and/or the SuperPretzel brand/company is worth over $100M.
Pretzel
A pretzel is a type of baked food made from dough in soft and hard varieties and savory or sweet flavors in a unique knot-like shape, originating in Europe...
s marketed by J & J Snack Foods Corporation
J & J Snack Foods Corporation
The J & J Snack Foods Corporation is a food and beverage manufacturing and marketing conglomerate based in Pennsauken, New Jersey. Primarily involved with frozen beverages and "nutritious" snack foods, the group owns such well-known brands as ICEE, SuperPretzel, Bavarian Pretzel Bakery, Mrs...
. The basic product is a box containing 6 pretzels, which are designed to be heated in either the oven or microwave, as well as a packet of salt to add to the pretzels.
Also available are pretzel bites, with or without cheese in the middle. Other products may be available, varying by market locations.
History
In 1971, a man named Gerry Shreiber bought a struggling pretzel company in bankruptcy court for about $70,000. At the time, sports stadiums did not have much of a menu, and most people did not know what a soft pretzel was. However, stadium food turned out to be an excellent market. To build a display case, Shreiber used several metal hooks arranged in the shape of a tree, and built a glass case around it. He branded the name "SuperPretzel", in likeness to SupermanSuperman
Superman is a fictional comic book superhero appearing in publications by DC Comics, widely considered to be an American cultural icon. Created by American writer Jerry Siegel and Canadian-born American artist Joe Shuster in 1932 while both were living in Cleveland, Ohio, and sold to Detective...
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When sales increased, the production line was expanded. He told his manufacturing engineer that he wanted a fully automated line. The engineer told him he was dreaming and called it "the dream line", but eventually it became a reality. As of April 2008, Shreiber and/or the SuperPretzel brand/company is worth over $100M.