Suzuki Samurai v Consumers Union
Encyclopedia
Suzuki
of North America was embroiled in a lengthy lawsuit with Consumers Union
, filed eight years after their magazine Consumer Reports
gave a very unfavorable and much disputed review of the Suzuki Samurai, deeming the Samurai "not acceptable" in their ratings.
after Consumer Reports
, the magazine arm of Consumers Union
, reported that during a 1988 test on the short course avoidance maneuver (Consumer Union Short Course Double Lane Change, or CUSC for short), the Samurai experienced what they deemed as an unacceptable amount of tip-over while undertaking the severe turn.
The behavior which CU deemed unacceptable stemmed from the sudden swerve simulation part of the test where, for example, a car backs out of a driveway or drives forward from a side street or intersection and into traffic, causing the driver to suddenly swerve to avoid hitting the object that is obstructing the driver's path.
The unacceptable tipover behavior occurred after the standard course was modified to induce the tipover behavior which did not occur while experienced drivers utilized the standard course. CU staff were attempting to replicate an unintentional Samurai roll-over incident, involving a CU staff member, which had occurred previously during the evaluation of the Samurai.
The dispute and eventual lawsuit stemmed from the CR statement easily rolls over in turns, which CR attributed to the sudden swerve test, and not meant to generally apply to the Samurai in respect to other tests that CR undertakes to simulate normal routine driving such as 0-60 mph acceleration and stopping. The use of the adverb
easily may have been misconstrued or misunderstood by others to indicate that the Samurai was inherently an unsafe car prone to roll-overs in any sort of driving conditions.
Suzuki sued in 1996, eight years after the publication of the test results, on the grounds that the statements made by CU damaged their reputation and the reputation of their vehicles . Suzuki sued for $60 million in damages and unspecified punitive damages for what Suzuki claimed was willfully fraudulent testing. However, after an 8-year legal battle and several dismissals of Suzuki's claims against CU in Federal courts, CU and Suzuki settled out of court through mutual consent in 2004.
According to CU, Suzuki internal documents indicate that the company was aware of the Samurai’s rollover problem. A Suzuki memorandum dated July 14, 1985 stated: "It is imperative that we develop a crisis plan that will primarily deal with the ‘roll’ factor. Because of the narrow wheelbase, similar to the Jeep, the car is bound to turn over." Over the years, over 200 Suzuki Samurai rollover lawsuits have been settled and Suzuki's own expert witnesses testified the automaker was aware of 213 deaths and 8,200 injuries involving Suzuki Samurai rollovers.
Suzuki
is a Japanese multinational corporation headquartered in Hamamatsu, Japan that specializes in manufacturing compact automobiles and 4x4 vehicles, a full range of motorcycles, all-terrain vehicles , outboard marine engines, wheelchairs and a variety of other small internal combustion engines...
of North America was embroiled in a lengthy lawsuit with Consumers Union
Consumers Union
Consumers Union is a non-profit organization best known as the publisher of Consumer Reports, based in the United States. Its mission is to "test products, inform the public, and protect consumers."...
, filed eight years after their magazine Consumer Reports
Consumer Reports
Consumer Reports is an American magazine published monthly by Consumers Union since 1936. It publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory. It also publishes cleaning and general buying guides...
gave a very unfavorable and much disputed review of the Suzuki Samurai, deeming the Samurai "not acceptable" in their ratings.
Consumer Reports driving tests and review
The compact SUV Suzuki Samurai gained a reputation in the US market of being an unsafe car and prone to a rolloverRollover
A rollover is a type of vehicle accident in which a vehicle tips over onto its side or roof. The most common cause of a rollover is traveling too fast while turning.- Dynamics :Vehicles can roll over in several ways...
after Consumer Reports
Consumer Reports
Consumer Reports is an American magazine published monthly by Consumers Union since 1936. It publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory. It also publishes cleaning and general buying guides...
, the magazine arm of Consumers Union
Consumers Union
Consumers Union is a non-profit organization best known as the publisher of Consumer Reports, based in the United States. Its mission is to "test products, inform the public, and protect consumers."...
, reported that during a 1988 test on the short course avoidance maneuver (Consumer Union Short Course Double Lane Change, or CUSC for short), the Samurai experienced what they deemed as an unacceptable amount of tip-over while undertaking the severe turn.
The behavior which CU deemed unacceptable stemmed from the sudden swerve simulation part of the test where, for example, a car backs out of a driveway or drives forward from a side street or intersection and into traffic, causing the driver to suddenly swerve to avoid hitting the object that is obstructing the driver's path.
The unacceptable tipover behavior occurred after the standard course was modified to induce the tipover behavior which did not occur while experienced drivers utilized the standard course. CU staff were attempting to replicate an unintentional Samurai roll-over incident, involving a CU staff member, which had occurred previously during the evaluation of the Samurai.
The dispute and eventual lawsuit stemmed from the CR statement easily rolls over in turns, which CR attributed to the sudden swerve test, and not meant to generally apply to the Samurai in respect to other tests that CR undertakes to simulate normal routine driving such as 0-60 mph acceleration and stopping. The use of the adverb
Adverb
An adverb is a part of speech that modifies verbs or any part of speech other than a noun . Adverbs can modify verbs, adjectives , clauses, sentences, and other adverbs....
easily may have been misconstrued or misunderstood by others to indicate that the Samurai was inherently an unsafe car prone to roll-overs in any sort of driving conditions.
Lawsuit
Settlement
In the settlement, CR agreed that it "never intended to imply that the Samurai easily rolls over in routine driving conditions." A joint announcement of the settlement stated that "CU and Suzuki disagree with respect to the validity" of CU's tests. "Suzuki disputes the validity" of the tests, and "CU stands by its test protocol and findings."According to CU, Suzuki internal documents indicate that the company was aware of the Samurai’s rollover problem. A Suzuki memorandum dated July 14, 1985 stated: "It is imperative that we develop a crisis plan that will primarily deal with the ‘roll’ factor. Because of the narrow wheelbase, similar to the Jeep, the car is bound to turn over." Over the years, over 200 Suzuki Samurai rollover lawsuits have been settled and Suzuki's own expert witnesses testified the automaker was aware of 213 deaths and 8,200 injuries involving Suzuki Samurai rollovers.