Svitoch
Encyclopedia
Svitoch is a Lviv
-based Ukrainian
confectionery
manufacturer, owned by Nestle
. The company produces chocolate
, chocolate candy, lollipops and many other types of candy.
In the times of USSR, Svitoch was considered as one of the best manufacturers, along with ROT Front
and Babaevskiy chocolate factories. After acquisition by Nestle
in mid-90's, the company opted to produce more Western-style chocolate with lower cocoa content and was forced to move into middle segment of the market, losing some of the appeal, but gaining greater turnovers. It is unclear how this will affect its future development, though, as dark, highly sophisticated chocolate becomes increasingly more popular with Ukrainians. This change in strategy provoked a labour dispute in late 1990s.
Svitoch tried to re-brand Strela candy (Rus. Стрела - arrow)
as Stozhary ( - Pleiades (star cluster)) but had little success.
Lviv
Lviv is a city in western Ukraine. The city is regarded as one of the main cultural centres of today's Ukraine and historically has also been a major Polish and Jewish cultural center, as Poles and Jews were the two main ethnicities of the city until the outbreak of World War II and the following...
-based Ukrainian
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
confectionery
Confectionery
Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...
manufacturer, owned by Nestle
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
. The company produces chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
, chocolate candy, lollipops and many other types of candy.
In the times of USSR, Svitoch was considered as one of the best manufacturers, along with ROT Front
Rot Front
Rot Front may refer to one of the following:*Rotfrontkämpferbund , a paramilitary organization associated with KPD*Die Rote Front, the newspaper of Rotfrontkämpferbund...
and Babaevskiy chocolate factories. After acquisition by Nestle
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
in mid-90's, the company opted to produce more Western-style chocolate with lower cocoa content and was forced to move into middle segment of the market, losing some of the appeal, but gaining greater turnovers. It is unclear how this will affect its future development, though, as dark, highly sophisticated chocolate becomes increasingly more popular with Ukrainians. This change in strategy provoked a labour dispute in late 1990s.
Svitoch tried to re-brand Strela candy (Rus. Стрела - arrow)
Strela candy
Strela, Strila is a popular type of candy sold in the Commonwealth of Independent States , primarily in Ukraine. It gets its name from its distinctive foiled cone shape which resembles an arrowhead.-Form:...
as Stozhary ( - Pleiades (star cluster)) but had little success.