Sweet'N Low
Encyclopedia
Sweet'n Low is a brand of artificial sweetener from granulated saccharin
, dextrose and cream of tartar. It was invented and first introduced in 1957 by Benjamin Eisenstadt
and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the sugar packet
, but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product. The name "Sweet'n Low" itself derives from an 1863 song by Sir Joseph Barnby
, which took both its title and lyrics from an Alfred Lord Tennyson poem, entitled "The Princess: Sweet and Low". In Canada
, Sweet 'n Low is made from Sodium Cyclamate because Saccharin has not been allowed as a food additive since the 1970s.
Sweet'n Low is . Their trademark
of words "Sweet'n Low" and musical staff is U.S. Trademark registration No. 1,000,000. The Pink Panther
cartoon character has been the mascot
for the brand since 2001. He appears on the packaging and marketing
, and has appeared on the product's television commercials. Sweet'n Low is manufactured and distributed in the United States
by Sugar Foods Corporation and in the United Kingdom
by Dietary Foods Ltd
. Other products by the makers of Sweet'n Low include 'Sugar in the Raw' and 'Stevia
in the Raw'.
Sweet'n Low has been licensed to Bernard Food Industries
for a line of low-calorie baking mixes.
Saccharin
Saccharin is an artificial sweetener. The basic substance, benzoic sulfilimine, has effectively no food energy and is much sweeter than sucrose, but has a bitter or metallic aftertaste, especially at high concentrations...
, dextrose and cream of tartar. It was invented and first introduced in 1957 by Benjamin Eisenstadt
Benjamin Eisenstadt
Benjamin Eisenstadt designer the modern sugar packets and developed Sweet'N Low. He was the founder of the Cumberland Packing Corporation.-Biography:...
and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the sugar packet
Sugar packet
A sugar packet is a delivery method for one 'serving' of sugar. Sugar packets are commonly supplied in restaurants and coffee bars in preference to sugar bowls or sugar dispensers for reasons of neatness, sanitation, spill control, and to some extent portion control.-Statistics:A typical sugar...
, but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product. The name "Sweet'n Low" itself derives from an 1863 song by Sir Joseph Barnby
Joseph Barnby
Sir Joseph Barnby , English musical composer and conductor, son of Thomas Barnby, an organist, was born at York. He was a chorister at York Minster from the age of seven, was educated at the Royal Academy of Music under Cipriani Potter and Charles Lucas, and was appointed in 1862 organist of St...
, which took both its title and lyrics from an Alfred Lord Tennyson poem, entitled "The Princess: Sweet and Low". In Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Sweet 'n Low is made from Sodium Cyclamate because Saccharin has not been allowed as a food additive since the 1970s.
Sweet'n Low is . Their trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
of words "Sweet'n Low" and musical staff is U.S. Trademark registration No. 1,000,000. The Pink Panther
The Pink Panther (character)
The Pink Panther is the main and title character in the opening and closing credit sequences of every film in The Pink Panther series except for A Shot in the Dark and Inspector Clouseau. His popularity spawned a series of theatrical shorts, merchandise, a comic book, and television cartoons...
cartoon character has been the mascot
Mascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...
for the brand since 2001. He appears on the packaging and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, and has appeared on the product's television commercials. Sweet'n Low is manufactured and distributed in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
by Sugar Foods Corporation and in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
by Dietary Foods Ltd
Dietary Foods Ltd
Dietary Foods Ltd is a UK company that manufactures many food product lines including Sweet'N Low sweetener products for the EMEA, APAC and Latin America regions.It was founded in 1971 and is located in Soham, Cambridgeshire, England....
. Other products by the makers of Sweet'n Low include 'Sugar in the Raw' and 'Stevia
Stevia
Stevia is a genus of about 240 species of herbs and shrubs in the sunflower family , native to subtropical and tropical regions from western North America to South America. The species Stevia rebaudiana, commonly known as sweetleaf, sweet leaf, sugarleaf, or simply stevia, is widely grown for its...
in the Raw'.
Sweet'n Low has been licensed to Bernard Food Industries
Bernard Food Industries
Bernard Food Industries is an American food products corporation. It is part of a family business started in 1947. Bernard Food Industries is headquartered in Evanston, Illinois, a Chicago suburb...
for a line of low-calorie baking mixes.