Sysomos
Encyclopedia
Sysomos Inc. is a Toronto
-based social media
analytics
company.
The company uses content of social media sites including blogs, forums
and Twitter
to create a real-time picture on how products, people, and brands are covered in those media sites. Unlike other similar services, it also attempts to identify how the sentiment towards the identified subjects developed. It is designed to analyze conversations, themes and identify key influencers.
Company's flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content. MAP is considered by many to be the most advanced social media analytics solution in the industry, specifically for text summarization and visualization features along with granular segmentation capabilities by geography and demographics..
The company also offers Sysomos Heartbeat which provides social media
monitoring
and engagement
capabilities to communication professionals, brand managers and customer support groups..
On July 6, 2010, it was announced that Marketwire
, a press release distribution company, had acquired Sysomos.
research project BlogScope
. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. The company raised venture capital in 2008 and was acquired by Marketwire in 2010.
Sysomos launched its flagship offering MAP in Sept 2007, followed by addition of Heartbeat to its product suite in 2009. In addition to the two main products, the company released FourWhere, a free location-based social search service that mashes up Foursquare
in March 2010. The company also announced its third major product, Audience, in May 2010 in beta for Social Media ROI.
Inside Twitter series of reports is the most extensive third-party survey on Twitter's growth and demographics
. Another extensive survey regarding the top 5% of most active twitter users found that over 25% of all tweets are machine created. The reports also confirms Twitter's international growth.
Inside Facebook Pages report found that only four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans. Inside YouTube reports focus more on video hosting services and YouTube.
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
-based social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
analytics
Analytics
Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry. Analytics is carried out within an information system: while, in the past, statistics and mathematics could be studied without computers and software, analytics has...
company.
The company uses content of social media sites including blogs, forums
Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...
and Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
to create a real-time picture on how products, people, and brands are covered in those media sites. Unlike other similar services, it also attempts to identify how the sentiment towards the identified subjects developed. It is designed to analyze conversations, themes and identify key influencers.
Company's flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content. MAP is considered by many to be the most advanced social media analytics solution in the industry, specifically for text summarization and visualization features along with granular segmentation capabilities by geography and demographics..
The company also offers Sysomos Heartbeat which provides social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
monitoring
Media monitoring service
A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial...
and engagement
Engagement
An engagement or betrothal is a promise to marry, and also the period of time between proposal and marriage which may be lengthy or trivial. During this period, a couple is said to be betrothed, affianced, engaged to be married, or simply engaged...
capabilities to communication professionals, brand managers and customer support groups..
On July 6, 2010, it was announced that Marketwire
Marketwire
Marketwire is a full-service newswire and communications workflow solutions company headquartered in Toronto, Canada with offices throughout Canada, the United States, South America, and Asia. Marketwire was founded in 1993 and incorporated in the U.S in 1999...
, a press release distribution company, had acquired Sysomos.
History
The company is a spinoff of the University of TorontoUniversity of Toronto
The University of Toronto is a public research university in Toronto, Ontario, Canada, situated on the grounds that surround Queen's Park. It was founded by royal charter in 1827 as King's College, the first institution of higher learning in Upper Canada...
research project BlogScope
BlogScope
BlogScope is a search engine for the blogosphere with advanced analysis and visualization technology.BlogScope is outcome of an ongoing research project at the University of Toronto...
. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. The company raised venture capital in 2008 and was acquired by Marketwire in 2010.
Sysomos launched its flagship offering MAP in Sept 2007, followed by addition of Heartbeat to its product suite in 2009. In addition to the two main products, the company released FourWhere, a free location-based social search service that mashes up Foursquare
Foursquare (service)
Foursquare, stylized as foursquare, is a location-based social networking website for mobile devices, such as smartphones. Users "check-in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby...
in March 2010. The company also announced its third major product, Audience, in May 2010 in beta for Social Media ROI.
Reports
The company is also credited for publishing research reports on social media focusing particularly on Twitter, YouTube and Facebook.Inside Twitter series of reports is the most extensive third-party survey on Twitter's growth and demographics
. Another extensive survey regarding the top 5% of most active twitter users found that over 25% of all tweets are machine created. The reports also confirms Twitter's international growth.
Inside Facebook Pages report found that only four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans. Inside YouTube reports focus more on video hosting services and YouTube.