TAXI (advertising agency)
Encyclopedia
TAXI is a marketing communications
company that was founded, in 1992, in Montreal
. TAXI is wholly owned subsidiary of Y&R Brands
, which is owned by London based WPP
. The company has five locations in Canada, one in the United States
and one in Europe
. Services include integrated branding campaigns, strategic planning, creative and production of digital, design, print and broadcast.
business StrawberryFrog and SMART
in Australia
.
Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005 and 2008; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.
The US trade group, the American Association of Advertising Agencies, in 2007 and 2008 honored TAXI with the O’Toole Creative Excellence Award.In 2010 TAXI was awarded Platinum status by Deloitte based on six consecutive years among Canada’s 50 Best Managed Companies.
Marketing communications
Marketing Communications are messages and related media used to communicate with a market...
company that was founded, in 1992, in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...
. TAXI is wholly owned subsidiary of Y&R Brands
Young & Rubicam
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...
, which is owned by London based WPP
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
. The company has five locations in Canada, one in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and one in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
. Services include integrated branding campaigns, strategic planning, creative and production of digital, design, print and broadcast.
Approach
TAXI is structured into small teams working on different clients’ business. This approach is also adopted by other agencies like United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
business StrawberryFrog and SMART
SMART (advertising agency)
SMART is an independent Australian and New Zealand advertising agency with offices in Sydney, Melbourne, Queensland and Auckland. Launched in 2000 as a boutique creative agency, the business has been described by as "one of the best known independent advertising agency success stories" in...
in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
.
Management
TAXI’s management team includes two of the original founders, Paul Lavoie, Chairman and Jane Hope, Vice-Chair, as well as Rob Guenette, CEO; Ron Wilson, CFO and COO, and Steve Mykolyn, Chief Creative Officer.Awards
TAXI was named agency of the decade by Toronto based virtual magazine Strategy.Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005 and 2008; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.
The US trade group, the American Association of Advertising Agencies, in 2007 and 2008 honored TAXI with the O’Toole Creative Excellence Award.In 2010 TAXI was awarded Platinum status by Deloitte based on six consecutive years among Canada’s 50 Best Managed Companies.