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TNT (Russia)
Encyclopedia
TNT is a Russia
n brand name of TNT-Broadcasting Network, one of Russia’s top five television networks. It reaches over 100 million people throughout Russia
offering a light entertainment aimed at a younger audience from age 16 through age 30.
Thanks to its blend of innovative reality programmes
and a variety of original comedy
shows backed up by probably the most aggressive marketing in the market, TNT demonstrated a record-breaking growth in both revenues and audience share. In the last four years, TNT’s national share of audience (6 - 54 years old) increased from 3.9% in 2002 to 6.9% in 2009.
TNT’s business model is similar to the US TV Networks whereby its signal is distributed by both own and operated stations and affiliate stations. In return the local stations get a share of advertising time within the content provided by TNT.
TNT delivers its signal through satellites in four different orbits, allowing its 20 own TV stations and over 350 affiliates to receive the signal in their respective time zones. TNT’s signal is received and retransmitted by local network stations covering in 760 Russian cities. Sale of advertising is TNT’s main source of revenue.
Nowadays TNT is one of the most popular entertainment channels of Russia.
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
n brand name of TNT-Broadcasting Network, one of Russia’s top five television networks. It reaches over 100 million people throughout Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
offering a light entertainment aimed at a younger audience from age 16 through age 30.
Thanks to its blend of innovative reality programmes
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...
and a variety of original comedy
Comedy
Comedy , as a popular meaning, is any humorous discourse or work generally intended to amuse by creating laughter, especially in television, film, and stand-up comedy. This must be carefully distinguished from its academic definition, namely the comic theatre, whose Western origins are found in...
shows backed up by probably the most aggressive marketing in the market, TNT demonstrated a record-breaking growth in both revenues and audience share. In the last four years, TNT’s national share of audience (6 - 54 years old) increased from 3.9% in 2002 to 6.9% in 2009.
TNT delivers its signal through satellites in four different orbits, allowing its 20 own TV stations and over 350 affiliates to receive the signal in their respective time zones. TNT’s signal is received and retransmitted by local network stations covering in 760 Russian cities. Sale of advertising is TNT’s main source of revenue.
Nowadays TNT is one of the most popular entertainment channels of Russia.