Tagline
Encyclopedia
- "Tag line" redirects here; for use of a rope to control the load on a craneCrane (machine)A crane is a type of machine, generally equipped with a hoist, wire ropes or chains, and sheaves, that can be used both to lift and lower materials and to move them horizontally. It uses one or more simple machines to create mechanical advantage and thus move loads beyond the normal capability of...
, see guy-wireGuy-wireA guy-wire or guy-rope, also known as simply a guy, is a tensioned cable designed to add stability to structures . One end of the cable is attached to the structure, and the other is anchored to the ground at a distance from the structure's base...
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A tagline is a variant of a branding slogan
Advertising slogan
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name...
typically used in marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
materials and advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
or product (like a film), or to reinforce the audience's memory
Memory
In psychology, memory is an organism's ability to store, retain, and recall information and experiences. Traditional studies of memory began in the fields of philosophy, including techniques of artificially enhancing memory....
of a product. Some taglines are successful enough to warrant inclusion in popular culture
Popular culture
Popular culture is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the...
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Nomenclature
Taglines, tag lines, or tags are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-offs.Famous film and television taglines
- "GarboGreta GarboGreta Garbo , born Greta Lovisa Gustafsson, was a Swedish film actress. Garbo was an international star and icon during Hollywood's silent and classic periods. Many of Garbo's films were sensational hits, and all but three were profitable...
talks!" – Anna ChristieAnna Christie (1930 film)Anna Christie is a 1930 MGM Pre-Code drama film adaptation of the 1922 play by Eugene O'Neill. It was adapted by Frances Marion, produced and directed by Clarence Brown with Paul Bern and Irving Thalberg as co-producers. The cinematography was by William H...
, and the follow-up "Garbo laughs!" – NinotchkaNinotchkaNinotchka is a 1939 American film made for Metro Goldwyn Mayer by producer and director Ernst Lubitsch which stars Greta Garbo and Melvyn Douglas. It was written by Billy Wilder, Charles Brackett and Walter Reisch, based on a screen story by Melchior Lengyel. Ninotchka is Greta Garbo's first full... - "Be afraid. Be very afraid." – The FlyThe Fly (1986 film)The Fly is a 1986 science fiction horror film co-written and directed by David Cronenberg. Produced by 20th Century Fox, and Brooksfilms, the film stars Jeff Goldblum, Geena Davis and John Getz. It is a remake of the 1958 film of the same name, but retains only the basic premise of a scientist...
- "In space, no one can hear you scream." – AlienAlien (film)Alien is a 1979 science fiction horror film directed by Ridley Scott and starring Tom Skerritt, Sigourney Weaver, Veronica Cartwright, Harry Dean Stanton, John Hurt, Ian Holm and Yaphet Kotto. The film's title refers to its primary antagonist: a highly aggressive extraterrestrial creature which...
- "Just when you thought it was safe to go back in the water..." – Jaws 2Jaws 2Jaws 2 is a 1978 thriller film and the first sequel to Steven Spielberg's Jaws , which is based on Peter Benchley's novel of the same name...
- "There can be only one" – HighlanderHighlander (film)Highlander is a 1986 fantasy action film directed by Russell Mulcahy and based on a story by Gregory Widen. It stars Christopher Lambert, Sean Connery, Clancy Brown, and Roxanne Hart. The film depicts the climax of an ages-old battle between immortal warriors, depicted through interwoven past and...
- "One ring to rule them all." – The Lord of the RingsThe Lord of the Rings film trilogyThe Lord of the Rings is an epic film trilogy consisting of three fantasy adventure films based on the three-volume book of the same name by English author J. R. R. Tolkien. The films are The Fellowship of the Ring , The Two Towers and The Return of the King .The films were directed by Peter...
- "A long time ago, in a galaxy far, far away..." – Star WarsStar Wars Episode IV: A New HopeStar Wars Episode IV: A New Hope, originally released as Star Wars, is a 1977 American epic space opera film, written and directed by George Lucas. It is the first of six films released in the Star Wars saga: two subsequent films complete the original trilogy, while a prequel trilogy completes the...
- "Love means never having to say you're sorryLove means never having to say you're sorry"Love means never having to say you're sorry" is a line from the novel and 1970 film Love Story starring Ali MacGraw and Ryan O'Neal. The quotation appears twice in the film: once around the middle when MacGraw's character Jennifer Cavilleri says it, and again as the last line in the film, repeated...
" – Love StoryLove Story (1970 film)Love Story is a 1970 romantic drama film written by Erich Segal and based on his novel Love Story. It was directed by Arthur Hiller. The film, well known as a tragedy, is considered one of the most romantic of all time by the American Film Institute , and was followed by a sequel, Oliver's Story... - "To boldly go where no man has gone before" – Star TrekStar Trek: The Original SeriesStar Trek is an American science fiction television series created by Gene Roddenberry, produced by Desilu Productions . Star Trek was telecast on NBC from September 8, 1966, through June 3, 1969...
- "The truth is out there." – The X-FilesThe X-FilesThe X-Files is an American science fiction television series and a part of The X-Files franchise, created by screenwriter Chris Carter. The program originally aired from to . The show was a hit for the Fox network, and its characters and slogans became popular culture touchstones in the 1990s...
See also
- Advertising sloganAdvertising sloganAdvertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name...
- BylineBylineThe byline on a newspaper or magazine article gives the name, and often the position, of the writer of the article. Bylines are traditionally placed between the headline and the text of the article, although some magazines place bylines at the bottom of the page, to leave more room for graphical...
- Hook (music)Hook (music)A hook is a musical idea, often a short riff, passage, or phrase, that is used in popular music to make a song appealing and to "catch the ear of the listener". The term generally applies to popular music, especially rock music, hip hop, dance music, and pop. In these genres, the hook is often...
- JingleJingleA jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...
- Subliminal stimuliSubliminal stimuliSubliminal stimuli , contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's threshold for conscious perception. The large majority of research has found that subliminal messages do not produce strong or lasting changes in behavior...
- SubtextSubtextSubtext or undertone is content of a book, play, musical work, film, video game, or television series which is not announced explicitly by the characters but is implicit or becomes something understood by the observer of the work as the production unfolds. Subtext can also refer to the thoughts...
- SubtitleSubtitle (titling)In books and other works, a subtitle is an explanatory or alternate title. For example, Mary Shelley used a subtitle to give her most famous novel, Frankenstein; or, the Modern Prometheus, an alternate title to give a hint of the theme. In library cataloging the subtitle does not include an...