Taiwan External Trade Development Council
Encyclopedia
The Taiwan External Trade Development Council (TAITRA) is a non-profit government co-sponsored trade promotion organization in the Republic of China
Republic of China
The Republic of China , commonly known as Taiwan , is a unitary sovereign state located in East Asia. Originally based in mainland China, the Republic of China currently governs the island of Taiwan , which forms over 99% of its current territory, as well as Penghu, Kinmen, Matsu and other minor...

 founded in 1970. TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets.

Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting about 850 trained specialists stationed in its headquarters in Taipei, four local branch offices in Hsinchu
Hsinchu
Hsinchu City is a city in northern Taiwan. Hsinchu is popularly nicknamed "The Windy City" for its windy climate.Hsinchu City is administered as a special municipality within Taiwan . The city is bordered by Hsinchu County to the north and east, Miaoli County to the south, and the Taiwan Strait...

, Taichung
Taichung
-Demographics:Taichung’s population was an estimated 1,040,725 in August 2006. There are slightly more females in the city than males.24.32% of residents are children, while 16.63% are young people, 52.68% are middle-age, and 6.73% are elderly....

, Tainan and Kaohsiung
Kaohsiung
Kaohsiung is a city located in southwestern Taiwan, facing the Taiwan Strait on the west. Kaohsiung, officially named Kaohsiung City, is divided into thirty-eight districts. The city is one of five special municipalities of the Republic of China...

, over 44 overseas branch offices worldwide. Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education, and Web Service.

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