Tanishq
Encyclopedia
Tanishq is a prominent jewellery
brand of India
. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries
Limited, a company promoted by the Tata Group
, one of India's largest conglomerates. The name Tanishq contains the word नष्क "Nishk" (meaning gold coin or necklace in Sanskrit
), although the क k has been modified into a क़ q.
"Tan" in Sanskrit/Urdu means body and "Ishq" in Urdu means love. Hence "Tanishq" which is becoming popular as an Indian baby name means "embodiment of love".
"Tan" in Sanskrit also means to extend or to spread. Hence "to extend love" or "to spread love" are other meanings attributed to the name Tanishq.
, gems
and diamonds jewellery. It is the largest and fastest growing jewellery brand in India. Tanishq started in 1995 and challenged the established family jeweller system prevalent in India.
Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. The Tanishq factory located at Hosur
, Tamil Nadu
(India) spreads over 135000 sq ft (12,541.9 m²) and complies with all labor and environmental standards.
Tanishq spread awareness to the public about alleged impurity in Gold jewellery across India. Tanishq introduced innovations like Karatmeter
, the only non-destructive means to check the purity of gold and machine made jewellery.
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...
brand of India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries
Titan Industries
Titan Industries is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation...
Limited, a company promoted by the Tata Group
Tata Group
Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. Tata Group is one of the largest companies in India by market capitalization and revenue. It has interests in communications and information technology, engineering, materials, services, energy,...
, one of India's largest conglomerates. The name Tanishq contains the word नष्क "Nishk" (meaning gold coin or necklace in Sanskrit
Sanskrit
Sanskrit , is a historical Indo-Aryan language and the primary liturgical language of Hinduism, Jainism and Buddhism.Buddhism: besides Pali, see Buddhist Hybrid Sanskrit Today, it is listed as one of the 22 scheduled languages of India and is an official language of the state of Uttarakhand...
), although the क k has been modified into a क़ q.
"Tan" in Sanskrit/Urdu means body and "Ishq" in Urdu means love. Hence "Tanishq" which is becoming popular as an Indian baby name means "embodiment of love".
"Tan" in Sanskrit also means to extend or to spread. Hence "to extend love" or "to spread love" are other meanings attributed to the name Tanishq.
Overview
Tanishq has an exquisite range of goldGold
Gold is a chemical element with the symbol Au and an atomic number of 79. Gold is a dense, soft, shiny, malleable and ductile metal. Pure gold has a bright yellow color and luster traditionally considered attractive, which it maintains without oxidizing in air or water. Chemically, gold is a...
, gems
Gemstone
A gemstone or gem is a piece of mineral, which, in cut and polished form, is used to make jewelry or other adornments...
and diamonds jewellery. It is the largest and fastest growing jewellery brand in India. Tanishq started in 1995 and challenged the established family jeweller system prevalent in India.
Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. The Tanishq factory located at Hosur
Hosur
Hosur is a town and a municipality in Krishnagiri district in the Indian state of Tamil Nadu.The name of the town is from Kannada language which means 'New settlement/town' . It is a taluk of Krishnagiri district. It is located about 40 kilometres south-east of Bangalore and 38 kilometres from...
, Tamil Nadu
Tamil Nadu
Tamil Nadu is one of the 28 states of India. Its capital and largest city is Chennai. Tamil Nadu lies in the southernmost part of the Indian Peninsula and is bordered by the union territory of Pondicherry, and the states of Kerala, Karnataka, and Andhra Pradesh...
(India) spreads over 135000 sq ft (12,541.9 m²) and complies with all labor and environmental standards.
Tanishq spread awareness to the public about alleged impurity in Gold jewellery across India. Tanishq introduced innovations like Karatmeter
Karatmeter
The Karatmeter is a scientific device launched by India based TATA Group which uses X-rays to give an exact reading of the purity of gold. Due to its very high precision, X-ray analysis has been adopted by international agencies in India as part of the certification process used to hallmark gold...
, the only non-destructive means to check the purity of gold and machine made jewellery.