Target Group Index
Encyclopedia
TGI or is the longest established single source marketing and media survey in Britain and was established by BMRB in 1969. TGI has since expanded into over 60 countries with over 700,000 people being interviewed every year.
In Britain, TGI collects information from a representative sample of around 25,000 adults annually, the data is released quarterly. The survey asks questions covering consumer attitudes, motivations, media habits and purchase behaviour. TGI is a single source survey meaning respondents have to fill out the entire questionnaire, covering all question areas. This means any TGI variable can be cross-analysed with another TGI variable to find compelling insights.
TGI is used extensively by media owners, agencies and brand owners. In 2005, Enlightenment was established to provide insight and consultancy for brand owners.
In 2008, Kantar Media created a commercial partnership with CultureMap
to create a business version of TGI, Business Culture Index, an annual survey of company behaviours and attitudes for the UK's audience of SME businesses. In India, TGI is managed by IMRB International
on behalf of Kantar
Media.
In 2010, Kantar Media began working with Kantar Worldpanel to create a new product, TGI Worldpanel, combining the consumer purchase data from Kantar Worldpanel with information on media consumption, leisure activities and attitudes collected via TGI. The first release of this data is anticipated to be released in the early part of 2011.
TGI is a key operating company within Kantar Media, which in turn, is part of Kantar Group
, WPP Group
's insight, information and consultancy division.
In Britain, TGI collects information from a representative sample of around 25,000 adults annually, the data is released quarterly. The survey asks questions covering consumer attitudes, motivations, media habits and purchase behaviour. TGI is a single source survey meaning respondents have to fill out the entire questionnaire, covering all question areas. This means any TGI variable can be cross-analysed with another TGI variable to find compelling insights.
TGI is used extensively by media owners, agencies and brand owners. In 2005, Enlightenment was established to provide insight and consultancy for brand owners.
In 2008, Kantar Media created a commercial partnership with CultureMap
Culturemap
CultureMap is a British think tank that specialises in understanding SMEs or small businesses and entrepreneurs. Founded in 2005 CultureMap has pioneered the use of intelligence about company culture to decipher and explain company attitudes and behaviours...
to create a business version of TGI, Business Culture Index, an annual survey of company behaviours and attitudes for the UK's audience of SME businesses. In India, TGI is managed by IMRB International
IMRB International
IMRB International is a multi-country market research, survey and business consultancy firm that offers a range of syndicated data and customized research services...
on behalf of Kantar
Kantar
A kantar is the official Egyptian weight unit for measuring cotton. It corresponds to the hundredweight, and is roughly equal to 99.05 pounds, or 45.02 kilograms. It is equal to either 157 kilograms of seed cotton or 50 kilograms of lint cotton....
Media.
In 2010, Kantar Media began working with Kantar Worldpanel to create a new product, TGI Worldpanel, combining the consumer purchase data from Kantar Worldpanel with information on media consumption, leisure activities and attitudes collected via TGI. The first release of this data is anticipated to be released in the early part of 2011.
TGI is a key operating company within Kantar Media, which in turn, is part of Kantar Group
Kantar Group
Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 specialist companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines...
, WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
's insight, information and consultancy division.